It's one of those 'high concept disguised behind something cool' commercials and to the untrained eye, it just looks like people taking the place of nature, moving in concert to look like grass and water and trees and the like. To the creators it's symbolic of the connection between nature and automobiles and people. Whatever, it looks neat, even though in reality the new Prius will happily consume your soul with its blandness. [via Youtube]

Toyota's released a series of videos explaining how some of the features on the new Prius work — everything from how to turn on the headlights to how to use this, the solar powered ventilation system.

Basically, the system circulates air while the car's parked. Pretty trick idea if you ask us — especially given how much drivers reportedly love their own scent. Also, it has the added benefit of releasing any of your trapped (and obviously quite sweet-smelling) gaseous rectal emanations back into the environment. Ah, the sweet smell of fresh air! [via Toyota]

[Bloomberg]

You might think it odd we bothered to find that out since the first two Prius generations were hardly vehicles meriting anything approaching spirited driving. But this third generation vehicle, fitted with a larger 1.8-liter engine producing a net 134 HP is actually pretty fun to drive, at least when equipped with the optional 17-inch wheels.

Those wheels bring with them a quicker steering rack, firmer dampers and less efficiency-oriented tires. The result is a car that drives less like a rolling tub of Jello and more like you think a mid-size hatchback that hits 60 MPH in 9.8 seconds equipped with a Continuously Variable Transmission should. In fact, it's good enough we spent the majority of a day driving it on twisty Northern California roads, overtaking many, supposedly faster vehicles, and generally enjoyed harming the environment. In a Prius.

Driving up to Sonoma from San Francisco in a second generation Prius - the one that's currently on sale - during a terrible thunderstorm, the experience couldn't have been more different. As someone who's spent years carefully honing his driving skills, my feeling of safety in a vehicle is in direct proportion to the amount of control I have over it. The second gen Prius delivers virtually nothing in the way of feel from either the steering or brakes, yaws like a ship in corners, is ridiculously slow and is generally the antithesis of what I look for. In pitch black driving rain and high winds I constantly felt out of control, which for a control freak is not a good feeling. I was more scared driving that old Prius than I would have been riding a motorcycle in the same conditions.

Of course, the new Prius comes stock with 15-inch wheels, low-rolling-resistance tires, slow steering and lots of body roll, but its still a marked improvement over previous generations. I'd put it on par with the smaller, cheaper and less fuel-efficient 2010 Honda Insight that I drove late last year.

Part of the Prius's driving success comes from its new three-setting drive mode selector. Drivers can choose Eco Mode, which slows down response from the throttle; Power Mode, which speeds up that response; and Normal Mode, which sits somewhere between the two. We quickly got fed up with the poor response in Eco Mode and spent the day in Power, enjoying the transmission's increased willingness to move the revs into the power band when the throttle was planted.

As you'd expect, it's not all positives for the driving experience. When equipped with 17-inch wheels, the body control and steering are on par with most European mid-size hatches, but the transmission's ability to quickly turn throttle input into acceleration is somewhat lacking. This is most apparent when transitioning from maintenance to wide-open throttle mid-corner, somewhat spoiling the driver's ability to fully exploit the Prius's chassis. Also calling and end to the fun is an over eager stability control system that can't be fully defeated. But the fact that we're complaining about artificial limitations placed on the outright ability of a car that's historically been utterly boring, if not completely lacking in driving dynamics of any sort, is probably the best compliment we can give it.

The Prius is also a nicer place to spend time, with more room in the rear seat for big boys and girls, nicer materials and a lot of fancy tech features that are fun to use. Foremost of those is the Touch Tracer Display, which replicates inputs on the steering wheel mounted controls in the in-dash display. It sounds silly, but provides useful feedback for systems that can normally be distracting to use on the move. Unfortunately, there are also downsides to the revised interior. Foremost on our list of things we don't like are the heated seat switches, which have bizarrely been located down by the driver's feet. We predict a class action lawsuit filed by completely detestable human beings who couldn't figure out that they probably shouldn't attempt to operate these controls on the move within the year.

While the Prius uses a similarly functional economy gauge to the Honda Insight and Ford Fusion Hybrid, Toyota's falls behind both in usefulness and far behind Ford's in looks. Toyota knows that Prius buyers are big tech fans, offering a variety of options like the solar sunroof, Lane Keep Assist, Dynamic Radar Cruise Control and automatic parallel parking systems to try and give them something to spend money on, but we think a more useful and better looking economy meter, like Ford's, would go much further in meeting the desires of those buyers.

When we showed Toyota our wobbly shot of the Prius's gauges at 102 MPH, they expressed disappointment that we hadn't maxed the car out to its 112 MPH top speed and not at all worried about our instantaneous MPG figure. We tried pretty hard to get that figure as low as possible for that shot (running the battery down as low as possible, then flooring the gas pedal), but for the rest of the day, even while driving quickly on back roads, we averaged between 40 and 70 MPG. Most buyers driving like normal people can expect to regularly exceed the 51 MPG city/48 highway EPA figure, while devoted hypermilers will see figures in the mid-70 MPG range.

While the new Prius remains far from the top of our Best Driving Cars list, it's also now far from the bottom, where it used to reside. Not only is it the most fuel-efficient vehicle for sale in America, but it combines that newfound efficiency with the dynamics, space and experience of a normal car. While we wouldn't buy one, we'd now be pretty happy if we got a Prius as a rental car or had to buy one for our more eco-minded significant others. We'd just make sure it was one with 17-inch wheels.

Although we'll have more on this intuitive system when we're allowed to run our embargoed drive of the new Prius, we figured we'd give you an early taste. It's one of those things that's incredibly simple, yet incredible effective. The two round steering wheel-mounted button clusters are repeated in the information display. That display is mounted at the top of the vehicle's dash, with a focal range approximate to that needed for viewing the road. As you push one of the buttons, the two circles appear in the display and the button you push is highlighted in orange - a visual feedback that confirms your selections.

The steering wheel controls include: audio functions, climate control, trip computer, dynamic radar cruise control, telephone, and lane keep assist. In short, most of the secondary functions you'll commonly use while driving.

When the 2010 Toyota Prius officially launches this spring, it will now officially receive a combined EPA estimated fuel efficiency rating of 50 MPG — that's an estimated city/highway mpg rating of 50 in the city, 49 on the highway.This blows away the first-generation Prius, which was rated at an EPA combined 41 MPG. It even blows away the current-generation Prius with its EPA combined 46 MPG combined city/highway. All this despite being bigger, longer and more...horsepower-y. We'll have our drive impression sometime later this month, so you'll have to wait to find out if Toyota's taken this more-efficient Prius from bland to, you know, another, stronger shade of vanilla. Heck, maybe it's even moved up to "cream." You'll have to wait to find out. Full press release from Toyota below:

50 MPG with Additional Horsepower, New and Innovative Technology, Improved Aerodynamics, More Head and Legroom

YOUNTVILLE, Calif. (March 2, 2009) — When it launches this spring, the all-new 2010 Toyota Prius will once again set new standards for innovative hybrid design and technology, raising its level of convenience features and performance to new heights, including a combined EPA estimated fuel efficiency rating of 50 miles-per-gallon.

Celebrated as the benchmark for cars of the future, the Prius has delivered superior fuel economy and ultra-low emissions to more than 1.2 million owners worldwide for more than 10 years.

The midsize third-generation 2010 Prius will offer even better mileage ratings, enhanced performance, and innovative design features. It will be quieter, roomier, and equipped with advanced standard and available features such as a moonroof with solar panels, four driving modes, Intelligent Parking Assist (IPA) and steering wheel touch controls that display on the instrument panel.

"The Prius has evolved with our customers over the past 10 years and is now more things to more people," said Bob Carter, group vice president and general manager, Toyota Division. "It's environmental, innovative, and practical. It's an everyday car for everyday use, and when it goes on sale a few months from now, we believe that its new features will appeal to returning owners, while at the same time attract buyers who are looking for innovative technology with a hybrid powertrain."

An Eco-Icon

Prius entered the market in 1997 as the world's first mass-produced hybrid. The name Prius, "to go before" in Latin, became symbolic of a car that was launched even before environmental awareness had become a mainstream social issue.

From the beginning, Toyota's full-hybrid system was developed almost entirely in-house and has become a driving force behind advanced vehicle technology. The company's exclusive Hybrid Synergy Drive System was introduced in 2004 on the second-generation Prius. Since then, more than 700,000 have been sold in the U.S.

In designing the new, third-generation Prius, Toyota engineers combined a careful refinement of existing systems with an aggressive measure of new technology necessary for the future of automobiles.

During the development of the Prius, more than 1,000 applications for patents were filed worldwide.

Improved Fuel Economy, Power and Environmental Performance

The new Prius will be built using processes that reduce pollution in every stage of vehicle life, from production and driving, through to disposal.

The third-generation Prius extends its record of continuous improvement in fuel economy. The first-generation Prius, which was rated 41 EPA combined mpg, was replaced by the current model, which is EPA rated at 46 miles per gallon (mpg), combined city/highway. Using a combination of technologies, fuel efficiency was increased to an EPA estimated city/highway mpg rating of 50 in the city, 49 on the highway and a combined 50 mpg for the new Prius.

A larger and more powerful 1.8-liter Atkinson-cycle, four-cylinder engine will produce 98 horsepower at 5,200 rpm in the new Prius. Together with its electric motor the hybrid system in the new Prius will generate a combined net horsepower of 134, an improvement of 24 horsepower over the previous generation.

Contrary to conventional wisdom, the larger engine actually helps improve highway mileage. By making more torque, the new engine can run at lower average rpm on the highway. When operating at lower rpm, the new engine uses less fuel. Mileage is especially improved in cold-start conditions and at higher speeds.

Use of an electric water pump and a new exhaust gas recirculation (EGR) system also contribute to the engine's efficiency. The 1.8-liter Prius engine is the first Toyota power plant that requires no belts under the hood for better fuel economy and less potential maintenance.

A multi-information display panel that monitors fuel and energy consumption is standard. It provides feedback on the Prius' efficiency using three different displays to help the driver acquire economical driving habits.

Unlike most other hybrid vehicles available, Prius has been an uncompromised "full" hybrid since introduction. This allows it to run on engine alone, battery alone, or a combination of both. The system blends the best of parallel hybrid and series hybrid designs to achieve the ability to operate on the electric mode alone, and to charge the batteries while the car is running.

The patented Hybrid Synergy Drive system in the 2010 Prius is 90 percent newly-developed with significant improvements over previous models.

*
The transaxle is lighter in weight and reduces torque losses by as much as 20 percent compared to the previous model.
*
The inverter, which converts direct current to alternating current, has a new direct cooling system to reduce size and weight.
*
Taken together, the inverter, motor and transaxle are smaller and 20 percent lighter.
*
A newly developed electronically controlled regenerative braking system has been adopted, with control logic optimized to enhance regeneration.

The new Prius will offer three alternative driving modes. EV Mode allows driving on battery power alone at low speeds for about a mile, if conditions permit. There is also a Power Mode, which increases sensitivity to throttle input for a sportier feel, and an Eco Mode, which helps drivers achieve their best mileage.

The new Prius will be certified as a Super Ultra Low Emission Vehicle (SULEV) and an Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV) in California, as well as those states adopting California emission standards. The AT-PZEV certification requires the SULEV exhaust standard linked with the ability to meet a zero-fuel-evaporative standard, a 150,000-mile durability demonstration, extended emissions system warranty, and technology deemed by the California Air Resources Board (CARB) to advance future fuel cell vehicles. In the rest of the country, Prius will be certified as Tier 2, Bin 3. The new Prius will produce over 70 percent fewer smog-forming emissions than the average new vehicle.

Cutting Edge Styling

In designing the new Prius, aerodynamic performance was an important factor. The goal was to create a beautiful silhouette, while not compromising function. Designers preserved the dynamic triangle form of the

current model—instantly recognizable as a Prius—but made alterations to the overall profile, pillar position and angle. The front pillar, extended forward, helps refine the performance-focusing, shaped form.

The overall height of the Prius is the same, but the roof profile is altered by moving the top of the roof 3.9 inches to the rear. This emphasizes the wedge shape, and also allows for enhanced rear headroom and improved aerodynamics.

The design of the new Prius' front and rear corners are sharp, sporty and aerodynamic. Strong side character lines, rising from front to rear, define the glazed geometric shape. Viewed from the rear, wider rear treads provide a solid, firmly rooted stance.

Dimensionally, the new Prius has the same wheelbase as the current generation. Overall length is slightly increased by 0.6 inches, in part by moving the front cowl forward.

One of the World's Lowest Cd

The new Prius received more wind tunnel hours of testing than any other Toyota in history, resulting in one of the cleanest aerodynamic profiles of any mass-produced vehicle in the world. By focusing on the shape of the body, underfloor, wheelhouse liner and shape of the wheels, the designers of the new Prius were able to reduce the coefficient of drag (Cd) value to 0.25, compared to 0.26 for the previous model. The airflow under the car was studied extensively. Engineers made changes to the shape of the fender liner, front surface of the underfloor, and added a fin at the rear floor cover to increase linear stability.

Advanced Equipment For a New Era

An available sliding glass moonroof is packaged with solar panels, located over the rear seating area, that power a new ventilation system. This solar powered ventilation system uses an electrically powered air circulation fan that does not require engine assist. The system prevents the interior air temperature from rising while the vehicle is parked, making the cool-down time shorter when the driver returns to the vehicle, thus reducing the use of air conditioning.

The new Prius also offers a remote air-conditioning system. It is the first system in the world to function on battery-power alone, and allows remote operation so the driver can adjust the interior temperature for comfort before getting in the car.

LEDs (light emitting diodes), optional in low beam headlamps and standard in tail and stop lamps, help reduce the vehicle's power consumption. Air conditioning, a major energy drain, has been re-engineered to increase efficiency and cool-down performance. In addition, an exhaust heat recirculation system reduces heat waste by warming engine coolant during cold startup, for improved performance. It also heats up the passenger cabin more efficiently.

Enhanced Vehicle Performance

The next-generation Prius is built on a new platform, which enables improved handling stability, quieter operation, and collision safety. The suspension consists of front struts and a rear intermediate beam design, as before, but handling stability is advanced by improving the stabilizer layout, higher caster angle and tuning the bushing characteristics. Disc brakes are now used on all four corners, replacing the front disc/rear drum brakes in the current model.

Weight was saved through use of aluminum in the hood, rear hatch, front suspension axle and brake caliper and super high-tensile steel in the rocker inner, center pillar, and roof reinforcement. To meet customer expectations for everyday performance, zero-to-60 acceleration has been improved to 9.8 seconds.

Better-performing sound insulation, working with improved vibration damping, has been installed in various locations to reduce road noise.

Functional Interior Is Bigger on the Inside

Proving that small changes add up to big gains, the cargo area of the new Prius was expanded 0.4 inches in length and 2.2 inches in width by using a new and an improved layout of the battery cooling unit.

Rear seat legroom is enhanced by a new space-saving contoured front-seat design.

Viewed from the cockpit, the center cluster smoothly flows from the instrument panel to the console. Handy storage space has been added under the shift lever by taking advantage of the shift-by-wire system. Simple, fin-type air vents are consistent with the cabin's efficient appearance. Judicious use of silver accents adds a finished, technical feel.

A new Touch Tracer Display features touch sensors on the steering wheel switches that are designed to reduce driver eye movement for better concentration on the road. When the driver touches the audio or info switch located on the steering wheel, a duplicate image is displayed on the instrument panel, directly in front of the driver. Touch Tracer is the first display system in the world to allow steering wheel controls to read out on the instrument panel.

The ECO indicator on the Multi-Informational Display (MID) provides driver feedback for lower fuel consumption.

In pursuit of developing various advanced technologies aimed at realizing sustainable mobility, Toyota will use plant-derived, carbon-neutral plastics in the 2010 Prius. The newly-developed plastics, known as "ecological plastic," will be used in the seat cushion foam, cowl side trim, inner and outer scuff plates, and deck trim cover. Ecological plastic emits less CO2 during a product lifecycle (from manufacturing to disposal) than plastic made solely from petroleum; it also helps reduce petroleum use.

Safety Enhancements

The new Prius was designed to comply with class-top level collision safety performance in each global region of sale, and to accommodate increasingly strict safety requirements in the future.

In addition to advanced driver and front passenger Supplemental Restraint System (SRS) airbags, front and rear side curtain airbags, driver and passenger seat-mounted side airbags and driver's knee airbag are standard equipment.

Active headrests are used in both front seats to reduce the possibility of whiplash in a collision. Anti-lock Brake System (ABS), Electronic Brake Distribution (EBD), Brake Assist (BA), electronic traction control (TRAC) and Vehicle Stability Control (VSC) are included with Toyota's standard Star Safety System.

A Dynamic Radar Cruise Control system, using advanced millimeter wave radar, is an available option. The system also enables Lane Keep Assist, which helps the driver stay safely within the lane, and the Pre-Collision System, which retracts seatbelts and applies the brakes in certain conditions when a crash is unavoidable.

Next-generation Intelligent Parking Assist features simplified settings to help guide the car into parking spaces.

A backup monitor, which provides a view of rear obstacles when reverse is engaged, is available with an optional voice-activated navigation system. Safety Connect, Toyota's first safety and security service, includes automatic collision notification, stolen vehicle locator and an SOS call button. Safety Connect will be available a few months after launch.

New Model Strategy

Prius will come in one grade with four different standard equipment packages named II, III, IV and V, each with varying levels of exterior and interior features, allowing buyers to choose the Prius that will best fit their needs (see a complete list of standard features for each model in the attached specification documents).

Option Packages

In addition to its array of standard equipment an impressive list of comfort and convenience features are offered in these three simplified option packages:

*
A Navigation Package available on Prius models III, IV, and V, includes a voice-activated touch-screen DVD navigation system with a JBL AM/FM/four-CD changer with integrated XM satellite radio, MP3/WMA playback capability, hands-free phone capability via Bluetooth® wireless technology, eight speakers and a backup camera.
*
A Solar Roof Package, available in Prius models III and IV, includes all contents in the Navigation Package, a power tilt/slide moonroof with a solar powered ventilation system and a remote air conditioning system.
*
An Advanced Technology Package, available in Prius model V, includes all contents in the Navigation Package; a Pre-Collision System; Dynamic Radar Cruise Control; Lane Keep Assist (LKA); and IPA.

Color and Trim

Prius will be available in seven exterior colors including Blizzard Pearl, Sandy Beach Metallic, Blue Ribbon Metallic, Winter Gray Metallic, Classic Silver Metallic, Barcelona Red Metallic and Black. They will be mated to three interior colors that include Misty Gray, Dark Gray and Bisque. All three interior colors will be available in both fabric and leather.

Peace of Mind Warranty Protection

Toyota's 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against corrosion with no mileage limitation. The hybrid-related components, including the HV battery, battery control module, hybrid control module and inverter with converter, are covered for eight years/100,000 miles. In applicable states (including Calif., Mass., N.Y, N.J., Vt., Conn., Maine, N.M., and R.I.) hybrid-related component coverage is 15 years/150,000 miles with the exception of the hybrid battery which is warranted for 10 years/ 150,000 miles.

Pricing for the 2010 Prius will be announced shortly before it goes on sale in late spring.

# # #

This was probably a carefully assembled scene destined for fancy lighting and a once-over by high-dollar photographers for some glossy print mag. Instead, we drove up in our GEM car and took these first-ever photos of the 2010 Honda Insight with its direct rival, the 2010 Toyota Prius. The two hybrid headliners from Japan made their official debuts here at the 2009 Detroit Auto show and will be duking it out for self-satisfied sales later this year.

The 2010 Ford Fusion Hybrid was also there, which is funny because it was previously been spottedposing with the Cadillac Converj, another car in no way associated with the Fusion's segment of "non-jellybean-shaped sedan with great gas mileage." The Fusion Hybrid is a great car on its own merits but folks are tossing it into shoots, making it look like Chester the Terrier. 'Hey guys! What's up, fellas? Want to play hypermiling?'

The 2010 Prius will be a truly global car with sales taking place in 88 countries. That means a total volume of 400,000 of them will be built in 2010, making it one of the best selling cars on the planet. By 2010 Toyota hopes to offer a hybrid drivetrain as an option on its entire range of vehicles everywhere in the world.

The press release follows:

TOYOTA REVEALS ALL-NEW PRIUS
DETROIT, January 12, 2009 —- Toyota Motor Sales (TMS), U.S.A., Inc.,
unveiled the all-new 50-mile-per gallon rated third-generation Prius hybrid vehicle today at the 2009 North American International Auto show. Celebrated as the benchmark for cars of the future, the Prius has delivered superior fuel economy and ultra-low emissions to more than one million owners worldwide for more than 10 years.

The midsize third-generation 2010 Prius will offer even better mileage ratings, enhanced performance, and innovative design features. It will be quieter, roomier, and equipped with advanced standard and available features such as a moonroof with solar panels, four driving modes, Intelligent Parking Assist (IPA) and steering wheel touch controls that display on the instrument panel.

An Eco-Icon
The first-generation Prius entered the market in 1997 as the world’s first
mass-produced hybrid. The name Prius, “to go before” in Latin, became symbolic
of a car that was launched even before environmental awareness had become a
mainstream social issue.
From the beginning, Toyota’s full-hybrid system was developed in-house
and has become a driving force behind advanced vehicle technology. The
company’s exclusive Hybrid Synergy Drive System was introduced in 2004 on
the second-generation Prius. Since then, more than 670,000 have been sold in
the U.S.

-more-
2010 Toyota Prius 2-2-2-2
In designing the new, third-generation Prius, Toyota engineers combined
a careful refinement of existing systems with an aggressive measure of new
technology necessary for the future of automobiles.

Fuel Economy and Environmental Performance
The new Prius will be built using processes that reduce pollution in every
stage of vehicle life, from production and driving, through to disposal.
The third-generation Prius extends its record of continuous improvement
in fuel economy. The first-generation Prius, which was rated 41 EPA combined
mpg, was replaced by the current model, which is EPA rated at 46 mpg,
combined city/highway. Using a combination of technologies, fuel efficiency was
increased to an estimated 50 miles per gallon for the new Prius.

A larger and more powerful 1.8-liter Atkinson-cycle, four-cylinder engine will power the new Prius. Contrary to conventional wisdom, the larger engine actually helps improve highway mileage. By making more torque, the new engine can run at lower average rpm on the highway. When operating at lower rpm, the new engine uses less fuel. Mileage is especially improved in cold-start conditions and at higher speeds.
Use of an electric water pump and a new exhaust gas recirculation (EGR) system also contribute to the engine’s efficiency. The 1.8-liter Prius engine is the first Toyota power plant that requires no belts under the hood for better fuel economy and less potential maintenance.
A multi-information display panel that monitors fuel and energy consumption is standard. It provides feedback on the Prius’ efficiency using three different displays to help the driver acquire economical driving habits. Unlike most other hybrid vehicles available, Prius has been a “full” hybrid since introduction. This allows it to run on engine alone, battery alone, or a combination of both. The system blends the best of parallel hybrid and series hybrid designs to achieve the ability to operate on the electric mode alone, and to charge the batteries while the car is running.

The patented Hybrid Synergy Drive system in the 2010 Prius is 90 percent newly-developed with significant improvements over previous models.

• The transaxle is lighter in weight and reduces torque losses by as much as 20 percent compared to the previous model.
• The inverter, which converts direct current to alternating current, has a new direct cooling system to reduce size and weight.
• Taken together, the inverter, motor and transaxle are smaller and 20 percent lighter.
• A newly developed electronically controlled regenerative braking system has been adopted, with control logic optimized to enhance regeneration.

The new Prius will offer three alternative driving modes. EV-Drive Mode allows driving on battery power alone at low speeds for about a mile, if conditions permit. There is also a Power Mode, which increases sensitivity to throttle input for a sportier feel, and an Eco Mode, which helps the driver achieve their best mileage.

Cutting Edge Styling
In designing the new Prius, aerodynamic performance was an important
factor. The goal was to create a beautiful silhouette, while not compromising
function. Designers preserved the dynamic triangle form of the
current model—instantly recognizable as a Prius—but made alterations to the
overall profile, pillar position and angle. The front pillar, extended forward, helps
refine the performance-focusing, shaped form.
The overall height of the Prius is the same, but the roof profile is altered by
moving the top of the roof 3.9 inches to the rear. This emphasizes the wedge
shape, and also allows for enhanced rear headroom and improved
aerodynamics.

- more -
2010 Toyota Prius 4-4-4-4
The design of the new Prius’ front and rear corners are sharp, sporty and
aerodynamic. Strong side character lines, rising from front to rear, define the
glazed geometric shape. Viewed from the rear, wider rear treads provide a solid,
firmly rooted stance.
Dimensionally, the new Prius has the same wheelbase as the current
generation. Overall length is slightly increased by 0.6 inches, in part by moving
the front cowl forward.

World’s Lowest Cd
The new Prius received more wind tunnel hours of testing than any other
Toyota in history, resulting in the cleanest aerodynamic profile of any mass-
produced vehicle in the world. By focusing on the shape of the body, underfloor,
wheelhouse liner and shape of the wheels, the designers of the new Prius were
able to reduce the coefficient of drag (Cd) value to 0.25, compared to 0.26 for the
previous model. The airflow under the car was studied extensively. Engineers
made changes to the shape of the fender liner, front surface of the underfloor,
and added a fin at the rear floor cover to increase linear stability.

Advanced Equipment For a New Era
An available sliding glass moonroof is packaged with solar panels, located
over the rear seating area, that power a new ventilation system. This solar
powered ventilation system uses an electrically powered air circulation fan that
does not require engine assist. The system prevents the interior air temperature
from rising while the vehicle is parked, making the cool-down time shorter when
the driver returns to the vehicle, thus reducing the use of air conditioning.
The remote air-conditioning system is the first system in the world to
function on battery-power alone and that can be remotely operated, so the driver
can adjust the interior temperature for comfort before getting in the car.

- more -

2010 Toyota Prius 5-5-5-5
Reducing the vehicle’s power consumption, available LED (light emitting
diode) lamps are used for low beams and also in the tail and stop lamps. Air
conditioning, a major energy drain, has been re-engineered to increase efficiency
and cool-down performance. In addition, an exhaust heat recirculation system
reduces heat waste by warming engine coolant during cold startup, for improved
performance. It also heats up the passenger cabin more efficiently.

Enhanced Vehicle Performance
The next-generation Prius is built on a new platform, which enables
improved handling stability, quieter operation, and collision safety. The
suspension consists of front struts and a rear intermediate beam design, as
before, but handling stability is advanced by improving the stabilizer layout,
higher caster angle and tuning the bushing characteristics. Disc brakes are now
used on all four corners, replacing the front disc/rear drum brakes in the current
model.
Weight was saved through use of aluminum in the hood, rear hatch, front suspension axle and brake caliper and super high-tensile steel in the rocker inner, center pillar, and roof reinforcement. To meet customer expectations for everyday performance, zero-to-60 acceleration has been improved to 9.8 seconds, more than a second faster, in internal testing.
Better-performing sound insulation, working with improved vibration damping, has been installed in various locations to reduce road noise.

Functional Interior Is Bigger on the Inside
Proving that small changes add up to big gains, the cargo area of the new Prius was expanded 0.4 inches in length and 2.2 inches in width by using a new and an improved layout of the battery cooling unit. Rear seat legroom is enhanced by a new space-saving contoured front-seat design.

Viewed from the cockpit, the center cluster smoothly flows from the instrument panel to the console. Handy storage space has been added under the shift lever by taking advantage of the shift-by-wire system. Simple, fin-type air vents are consistent with the cabin’s efficient appearance. Judicious use of silver accents adds a finished, technical feel.

Touch sensors on the steering wheel switches are designed to reduce driver eye movement for better concentration on the road. When the driver touches the audio or info switch located on the steering wheel, a duplicate image is displayed on the instrument panel, directly in front of the driver. This system, called Touch Tracer, is the first system in the world to allow steering wheel controls to read out on the instrument panel. The ECO indicator on the Multi-Informational Display (MID) provides driver feedback for lower fuel consumption.

In pursuit of developing various advanced technologies aimed at realizing sustainable mobility, Toyota will use plant-derived, carbon-neutral plastics in the 2010 Prius. The newly-developed plastics, known as “ecological plastic,” will be used in the seat cushion foam, cowl side trim, inner and outer scuff plates, and deck trim cover. Ecological plastic emits less CO2 during a product lifecycle (from manufacturing to disposal) than plastic made solely from petroleum; it also helps reduce petroleum use.

Safety Enhancements
The new Prius was designed to comply with class-top level collision safety performance in each global region of sale, and to accommodate increasingly strict safety requirements in the future. In addition to advanced driver and front passenger Supplemental Restraint System (SRS) airbags front and rear side curtain airbags, driver and passenger seat-mounted side airbags and driver’s knee airbag are standard equipment.

2010 Toyota Prius
Active headrests are used in both front seats to reduce the possibility of whiplash in a collision. Anti-lock Brake System (ABS), Electronic Brake Distribution (EBD), Brake Assist (BA), electronic traction control (TRAC) and Vehicle Stability Control (VSC) are included with Toyota’s standard Star Safety System. Dynamic Radar Cruise Control system, using advanced millimeter wave radar, is an available option. The system also enables Lane Keep Assist, which helps the driver stay safely within the lane, and the Pre-Collision System, which retracts seatbelts and applies the brakes in certain conditions when a crash is unavoidable. Next-generation Intelligent Parking Assist features simplified settings to help guide the car into parking spaces.

A backup monitor, which provides a view of rear obstacles when reverse is engaged, is available with an optional voice-activated navigation system. Safety Connect, Toyota’s first safety and security service, includes automatic collision notification, stolen vehicle locator and an SOS call button. Safety Connect will be available a few months after launch. The development of the Prius has required applications for over 1,000 patents filed across the world, of which 292 are U.S. applications. Pricing for the 2010 Prius will be announced shortly before it goes on sale late spring.

# # #

2010 Toyota Prius

2010 PRUIS PRELIMINARY SPECIFICATIONS

POWERTRAIN
1.8-liter four-cylinder engine with VVT-i
Engine horsepower: 98 hp @ 5,200 rpm
Engine torque: 105 lb-ft @ 4,000 rpm
Electric motor: Permanent magnet synchronous motor
Electric motor power output: 80 hp/153 lb-ft torque
Hybrid system net horsepower: 134 hp
Emission rating: SULEV (with AT-PZEV)
Electronically controlled continuously variable transmission
Drive System: Front-wheel-drive
Hybrid battery pack: Nickel-metal hydride
Estimated fuel economy: 50 mpg (combined)*

DIMENSIONS (inches)
Overall Length: 175.6
Overall Width: 68.7
Overall Height: 58.7
Wheelbase: 106.3
Ground clearance: 5.5
Coefficient of Drag: 0.25
Wheels: 15-inch alloy wheels
17-inch alloy wheels (optional)
Tire Size: 15-inch: 195/65R15
17-inch: 215/45R17 (optional)
Seating Capacity: 5
EPA class rating: Midsize

* Preliminary figure based on Toyota’s internal testing. Actual mileage will vary.

2010 Toyota Prius Introduction
The Toyota Prius first went on sale in 1997 for the Japanese market and quickly became the number one selling hybrid electric car a few short years after its initial debut. The first generation Prius was not quite the sales success of the second generation, though it was the first mass-produced hybrid vehicle. The Prius is currently sold in over 40 countries, while the largest sales success has been in Japan and North America.

Exterior Front

The exterior of the prior model Prius was a conservative appliance and rightfully so. That conservative design helped Toyota gain major traction in the hybrid marketplace very early on in the game. While many believe the new model needed a new approach while maintaining its aerodynamic efficiency. But despite the debate, whether or not the profile shape of the Prius is any more aerodynamic than a similarly sized, non-wedged compact sedan, there is a reason behind this form language. Toyota has created the most instantly recognizable hybrid car on the market today and it wasn’t going to lose that image when designing the new car.
Exterior Rear

The rear of the 2010 Toyota Prius carries many of the same design cues of the existing model though Toyota has tidied up the aero efficiency dramatically. The corners are now tighter to prevent air turbulence as well as the upper hatch peak surface. A subtle under body diffuser has been added to aid in the little hybrid’s goal of a 50mpg rating. The LED tail lamps have also been reshaped and follow the concave surface section of the rear hatch.
Interior

The interior of the 2010 Toyota Prius has been heavily revised to resemble something more than just a hybrid appliance. The flowing lines of the IP upper surface mimic the overall feel of the exterior. The center HVAC vents are enhanced by a chrome vein that runs the length of the car. The center stack stands upright and is oriented toward the driver, giving an overall cockpit like feel. The electronic shift mechanism allows for a convenient lower storage bin and gives a sense of airiness to the cockpit. The four spoke steering wheel, again, follows some of the form language of the exterior and includes twin touch pad controls for the media and driver information systems. The digital gauges are once again located under a hood, high atop the IP surface and feature all necessary driver information.

In-Depth Design Dissection

Exterior Front

1. Defined corner directs airflow away from front surfaces.
2. Carefully sculpted surface directs airflow up and over the front wheel.
3. A-pillar spears into headlamp creating an aerodynamically sculpted boomerang-esque form.
4. Windshield is stepped from the A-pillar to direct airflow over the roof of the car.
5. Channels on roof center airflow as it travels over the car.
6. Shoulder mounted rear-view mirror prevents turbulence around the base of the A-pillar.
7. Feature line’s undercut surface directs airflow across the otherwise stiff bodyside.
8. Lower surface detail helps break up the tall featureless body side as well as deflecting airflow from the wheels.
9. Wide flat-faced five-spoke wheels are designed to minimize turbulence around wheel housing.

Exterior Rear

1. Sharp corner at the trailing edge is designed to direct air away from the rear of the car as well as preventing air turbulence buildup.
2. Carefully designed diffuser under the rear fascia releases air from underneath the car.
3. Door handle pockets aerodynamically surfaced to ease the flow of air around these turbulent areas.
4. LED tail lamps follow the curvature of the rear and lead into the rear decklid surfacing.
5. The upper peak of the hatch and the undercut of the rear surface meet in sharp peak for a clean release of airflow.
6. The overall height of the roof is the same as the previous model, but the peak has been moved 3.9 inches toward the rear.
7. Daylight opening retains a familiar design motif from the previous model and allows for maximum visibility.

Interior

1. An off-center, driver oriented multi-function information display provides important information to the driver including, but not limited to; speed, fuel and energy consumption.
2. Horizontal lines across the IP visually enhance the size of the otherwise small Prius.
3. Dual glovebox provides additional storage space.
4. Driver oriented center stack gives a sporty feel to an otherwise un-sporty ca.r
5. Drive-by-wire electronic shifter is set on top of a sunken Volvo-esque spaceball.
6. Front quarter windows add to the airiness of the cabin and eliminate the blindspot created by the shoulder mounted rear-view mirrors.
7. New four-spoke steering wheel features touch sensor controls and sweeping lower spokes that eschew exterior styling elements.
8. While not new to the 2010 Prius, the Power engine-start button adds to the electric appliance feel of the car.

Interior

1. Innovative storage location underneath the center stack is made possible by the electric drive-by-wire shift system.
2. Upright center stack provides a sporty feeling to the otherwise sedate interior appointments.
3. Door panel design mimics the upright feeling of the center stack design.

Conclusion
The 2010 Toyota Prius continues the design tradition of the previous generation model, but does so with a little less Maytag and a little more gusto. Nearly all of the styling changes that have been made are to help the aerodynamic efficiency and carry on the tradition of the world’s number one selling hybrid vehicle.

A larger, more powerful 1.8-liter Atkinson cycle engine now powers this third-generation Prius, making 98 HP on its own, 134 total with the help of the electric motor. Toyota claims the larger engine is actually more fuel efficient on the highway thanks to its extra torque enabling it to operate at lower RPMs. That new engine also uses less fuel during cold starts and at high speeds and more importantly to the traditional enthusiast crowd, the larger engine also reduces the 0-to-60 time by more than a second to 9.8 seconds.

A number of other refinements have also been made to Toyota’s hybrid system. Now using an electric water pump, the Prius’s engine bay is completely free of belts, improving economy and reducing maintenance needs. That hybrid system, called Hybrid Synergy Drive is actually 90 percent new for 2010, with numerous refinements all intended to boost operating efficiency.

The 2010 Prius offers drivers three modes of operation: EV-Drive Mode which runs the car only on the battery at “low speeds” with about a one mile range; Power Mode which makes the gas throttle more sensitive for better response and a 2010 Honda Insight-like Eco Mode which, unoriginally, boosts fuel economy.

Toyota claims that at .25, the 2010 Prius has the lowest coefficient of drag of any mass-produced vehicle in the world. The second-generation model’s number was .26. The flat underfloor now features a keel to help with straight-line stability.

Another big feature is the optional solar moonroof. It contains solar panels that power the ventilation system. An electric fan runs on that solar power when the Prius is parked, reducing interior temperatures so less energy is needed to cool it down when its occupants return. There’s also a remote air conditioning system, which allows the driver control the interior temperature before they get in the vehicle.

The official press release follows:

TOYOTA REVEALS ALL-NEW PRIUS
DETROIT, January 12, 2009 —- Toyota Motor Sales (TMS), U.S.A., Inc.,
unveiled the all-new 50-mile-per gallon rated third-generation Prius hybrid vehicle today at the 2009 North American International Auto show. Celebrated as the benchmark for cars of the future, the Prius has delivered superior fuel economy and ultra-low emissions to more than one million owners worldwide for more than 10 years.

The midsize third-generation 2010 Prius will offer even better mileage ratings, enhanced performance, and innovative design features. It will be quieter, roomier, and equipped with advanced standard and available features such as a moonroof with solar panels, four driving modes, Intelligent Parking Assist (IPA) and steering wheel touch controls that display on the instrument panel.

An Eco-Icon
The first-generation Prius entered the market in 1997 as the world’s first
mass-produced hybrid. The name Prius, “to go before” in Latin, became symbolic
of a car that was launched even before environmental awareness had become a
mainstream social issue.
From the beginning, Toyota’s full-hybrid system was developed in-house
and has become a driving force behind advanced vehicle technology. The
company’s exclusive Hybrid Synergy Drive System was introduced in 2004 on
the second-generation Prius. Since then, more than 670,000 have been sold in
the U.S.

-more-
2010 Toyota Prius 2-2-2-2
In designing the new, third-generation Prius, Toyota engineers combined
a careful refinement of existing systems with an aggressive measure of new
technology necessary for the future of automobiles.

Fuel Economy and Environmental Performance
The new Prius will be built using processes that reduce pollution in every
stage of vehicle life, from production and driving, through to disposal.
The third-generation Prius extends its record of continuous improvement
in fuel economy. The first-generation Prius, which was rated 41 EPA combined
mpg, was replaced by the current model, which is EPA rated at 46 mpg,
combined city/highway. Using a combination of technologies, fuel efficiency was
increased to an estimated 50 miles per gallon for the new Prius.

A larger and more powerful 1.8-liter Atkinson-cycle, four-cylinder engine will power the new Prius. Contrary to conventional wisdom, the larger engine actually helps improve highway mileage. By making more torque, the new engine can run at lower average rpm on the highway. When operating at lower rpm, the new engine uses less fuel. Mileage is especially improved in cold-start conditions and at higher speeds.
Use of an electric water pump and a new exhaust gas recirculation (EGR) system also contribute to the engine’s efficiency. The 1.8-liter Prius engine is the first Toyota power plant that requires no belts under the hood for better fuel economy and less potential maintenance.
A multi-information display panel that monitors fuel and energy consumption is standard. It provides feedback on the Prius’ efficiency using three different displays to help the driver acquire economical driving habits. Unlike most other hybrid vehicles available, Prius has been a “full” hybrid since introduction. This allows it to run on engine alone, battery alone, or a combination of both. The system blends the best of parallel hybrid and series hybrid designs to achieve the ability to operate on the electric mode alone, and to charge the batteries while the car is running.

The patented Hybrid Synergy Drive system in the 2010 Prius is 90 percent newly-developed with significant improvements over previous models.

• The transaxle is lighter in weight and reduces torque losses by as much as 20 percent compared to the previous model.
• The inverter, which converts direct current to alternating current, has a new direct cooling system to reduce size and weight.
• Taken together, the inverter, motor and transaxle are smaller and 20 percent lighter.
• A newly developed electronically controlled regenerative braking system has been adopted, with control logic optimized to enhance regeneration.

The new Prius will offer three alternative driving modes. EV-Drive Mode allows driving on battery power alone at low speeds for about a mile, if conditions permit. There is also a Power Mode, which increases sensitivity to throttle input for a sportier feel, and an Eco Mode, which helps the driver achieve their best mileage.

Cutting Edge Styling
In designing the new Prius, aerodynamic performance was an important
factor. The goal was to create a beautiful silhouette, while not compromising
function. Designers preserved the dynamic triangle form of the
current model—instantly recognizable as a Prius—but made alterations to the
overall profile, pillar position and angle. The front pillar, extended forward, helps
refine the performance-focusing, shaped form.
The overall height of the Prius is the same, but the roof profile is altered by
moving the top of the roof 3.9 inches to the rear. This emphasizes the wedge
shape, and also allows for enhanced rear headroom and improved
aerodynamics.

- more -
2010 Toyota Prius 4-4-4-4
The design of the new Prius’ front and rear corners are sharp, sporty and
aerodynamic. Strong side character lines, rising from front to rear, define the
glazed geometric shape. Viewed from the rear, wider rear treads provide a solid,
firmly rooted stance.
Dimensionally, the new Prius has the same wheelbase as the current
generation. Overall length is slightly increased by 0.6 inches, in part by moving
the front cowl forward.

World’s Lowest Cd
The new Prius received more wind tunnel hours of testing than any other
Toyota in history, resulting in the cleanest aerodynamic profile of any mass-
produced vehicle in the world. By focusing on the shape of the body, underfloor,
wheelhouse liner and shape of the wheels, the designers of the new Prius were
able to reduce the coefficient of drag (Cd) value to 0.25, compared to 0.26 for the
previous model. The airflow under the car was studied extensively. Engineers
made changes to the shape of the fender liner, front surface of the underfloor,
and added a fin at the rear floor cover to increase linear stability.

Advanced Equipment For a New Era
An available sliding glass moonroof is packaged with solar panels, located
over the rear seating area, that power a new ventilation system. This solar
powered ventilation system uses an electrically powered air circulation fan that
does not require engine assist. The system prevents the interior air temperature
from rising while the vehicle is parked, making the cool-down time shorter when
the driver returns to the vehicle, thus reducing the use of air conditioning.
The remote air-conditioning system is the first system in the world to
function on battery-power alone and that can be remotely operated, so the driver
can adjust the interior temperature for comfort before getting in the car.

- more -

2010 Toyota Prius 5-5-5-5
Reducing the vehicle’s power consumption, available LED (light emitting
diode) lamps are used for low beams and also in the tail and stop lamps. Air
conditioning, a major energy drain, has been re-engineered to increase efficiency
and cool-down performance. In addition, an exhaust heat recirculation system
reduces heat waste by warming engine coolant during cold startup, for improved
performance. It also heats up the passenger cabin more efficiently.

Enhanced Vehicle Performance
The next-generation Prius is built on a new platform, which enables
improved handling stability, quieter operation, and collision safety. The
suspension consists of front struts and a rear intermediate beam design, as
before, but handling stability is advanced by improving the stabilizer layout,
higher caster angle and tuning the bushing characteristics. Disc brakes are now
used on all four corners, replacing the front disc/rear drum brakes in the current
model.
Weight was saved through use of aluminum in the hood, rear hatch, front suspension axle and brake caliper and super high-tensile steel in the rocker inner, center pillar, and roof reinforcement. To meet customer expectations for everyday performance, zero-to-60 acceleration has been improved to 9.8 seconds, more than a second faster, in internal testing.
Better-performing sound insulation, working with improved vibration damping, has been installed in various locations to reduce road noise.

Functional Interior Is Bigger on the Inside
Proving that small changes add up to big gains, the cargo area of the new Prius was expanded 0.4 inches in length and 2.2 inches in width by using a new and an improved layout of the battery cooling unit. Rear seat legroom is enhanced by a new space-saving contoured front-seat design.

Viewed from the cockpit, the center cluster smoothly flows from the instrument panel to the console. Handy storage space has been added under the shift lever by taking advantage of the shift-by-wire system. Simple, fin-type air vents are consistent with the cabin’s efficient appearance. Judicious use of silver accents adds a finished, technical feel.

Touch sensors on the steering wheel switches are designed to reduce driver eye movement for better concentration on the road. When the driver touches the audio or info switch located on the steering wheel, a duplicate image is displayed on the instrument panel, directly in front of the driver. This system, called Touch Tracer, is the first system in the world to allow steering wheel controls to read out on the instrument panel. The ECO indicator on the Multi-Informational Display (MID) provides driver feedback for lower fuel consumption.

In pursuit of developing various advanced technologies aimed at realizing sustainable mobility, Toyota will use plant-derived, carbon-neutral plastics in the 2010 Prius. The newly-developed plastics, known as “ecological plastic,” will be used in the seat cushion foam, cowl side trim, inner and outer scuff plates, and deck trim cover. Ecological plastic emits less CO2 during a product lifecycle (from manufacturing to disposal) than plastic made solely from petroleum; it also helps reduce petroleum use.

Safety Enhancements
The new Prius was designed to comply with class-top level collision safety performance in each global region of sale, and to accommodate increasingly strict safety requirements in the future. In addition to advanced driver and front passenger Supplemental Restraint System (SRS) airbags front and rear side curtain airbags, driver and passenger seat-mounted side airbags and driver’s knee airbag are standard equipment.

2010 Toyota Prius
Active headrests are used in both front seats to reduce the possibility of whiplash in a collision. Anti-lock Brake System (ABS), Electronic Brake Distribution (EBD), Brake Assist (BA), electronic traction control (TRAC) and Vehicle Stability Control (VSC) are included with Toyota’s standard Star Safety System. Dynamic Radar Cruise Control system, using advanced millimeter wave radar, is an available option. The system also enables Lane Keep Assist, which helps the driver stay safely within the lane, and the Pre-Collision System, which retracts seatbelts and applies the brakes in certain conditions when a crash is unavoidable. Next-generation Intelligent Parking Assist features simplified settings to help guide the car into parking spaces.

A backup monitor, which provides a view of rear obstacles when reverse is engaged, is available with an optional voice-activated navigation system. Safety Connect, Toyota’s first safety and security service, includes automatic collision notification, stolen vehicle locator and an SOS call button. Safety Connect will be available a few months after launch. The development of the Prius has required applications for over 1,000 patents filed across the world, of which 292 are U.S. applications. Pricing for the 2010 Prius will be announced shortly before it goes on sale late spring.

# # #

2010 Toyota Prius

2010 PRUIS PRELIMINARY SPECIFICATIONS

POWERTRAIN
1.8-liter four-cylinder engine with VVT-i
Engine horsepower: 98 hp @ 5,200 rpm
Engine torque: 105 lb-ft @ 4,000 rpm
Electric motor: Permanent magnet synchronous motor
Electric motor power output: 80 hp/153 lb-ft torque
Hybrid system net horsepower: 134 hp
Emission rating: SULEV (with AT-PZEV)
Electronically controlled continuously variable transmission
Drive System: Front-wheel-drive
Hybrid battery pack: Nickel-metal hydride
Estimated fuel economy: 50 mpg (combined)*

DIMENSIONS (inches)
Overall Length: 175.6
Overall Width: 68.7
Overall Height: 58.7
Wheelbase: 106.3
Ground clearance: 5.5
Coefficient of Drag: 0.25
Wheels: 15-inch alloy wheels
17-inch alloy wheels (optional)
Tire Size: 15-inch: 195/65R15
17-inch: 215/45R17 (optional)
Seating Capacity: 5
EPA class rating: Midsize

* Preliminary figure based on Toyota’s internal testing. Actual mileage will vary.

These shots of the 2010 Toyota Prius have jumped the gun on its launch by just a few hours. Although we've got nothing official as far as data goes, the Priuschatters have assembled a bit of likely data regarding the newest Smugmobile:

- similar to the power of 2.4l engine - 164 hp?
- 1.2 mil Priuses sold so far
- better mpg than before
- solar ventilation for interior, built into the moon roof
- remote air conditioning activation even when car is off (world first)
- by mid may it should be sold everywhere
- 90% all new hybrid system
- highest fuel efficiency of any sedan
- LED headlights
- hybrid info screen at the combination meter
- S-VSC (small modifications of steering wheel angle done by the VSC)
- precrash (and radar distance control?)

We're going to let this little beauty in the gallery just rest on your palate as it sinks in and delivers all of the robust flavor it has to offer. Tell us what you think about it below in the comments - If you don't have a commenter account yet, drop Petey an email and he'll fix you up, stat.

[Embargo break via NetCarShow]

Here's the first official video of the 2010 Toyota Prius set to debut at the Detroit Auto Show next month. It features none other than the Blue Man Group. Oh joy, this should be fun.

[via YouTube]

Along with the engine bay shot we get a peek at such hugely exciting bits as the headlight at night, a closeup of the door handle, and the Toyota badge. We can't tell if the badge is lit up or just has a printed blue effect behind it, but if Toyota keeps this kind of excitement up, we probably won't make it to the Detroit Auto Show unveil. [Carscoop]

It also seems the rumor of asymmetric headlights can be put to bed even though the first set of unofficial images showed such a thing. Oh well, still looks smiley even though it'll no longer be winking at us. It's going to be a long slog to the Detroit Auto Show next January where the Prius is set to be revealed. [PriusChat]