Jalopnik: 2010 Pontiac El Camino

Wards Ignores Jalopnik At Epicenter Of El Camino Campaign

Ben Wojdyla — Tue, 25 Mar 2008 10:45:00 EDT

Seems Wards Auto noticed our little campaign to resurrect the El Camino moniker for the 2010 Pontiac G8 sport truck, even going to far as to quote Bob Lutz's response to our question at the New York Auto Show. But when it came time to assign a location from which the hootin', hollerin' and shoutin' was emanating from, the best they could come up with was a vague pointing in a direction other than them. Although they were able to see the tens of dozens of press walking through the show wearing our "Vote El Camino Today!" pins, they apparently missed the name Jalopnik printed right underneath it. But at the very least they think our campaign has been "skillful":

"To date, El Camino has a massive head start, thanks to skillful grassroots campaigning."

Although now we're thinking maybe we should re-register our domain name to "skillful-grassroots-campaigning.com." Might not be the worst idea with campaign season upon us — bet it'll do pretty well in the ol' search engine optimization thing Wert's always talking about. That's alright though, no hard feelings on our part. This whole "El Camino" campaign isn't about our glory, we're merely humble servants to the cause. But the shout-out to our ~~readers~~ grassroots campaigners would have been nice. [WardsAuto]

New York Times Goes Negative On Jalopnik El Camino Campaign

Ray Wert — Fri, 21 Mar 2008 12:00:00 EDT

The New York Times's Lawrence "Lars" Ulrich took a swing at pithy commentary on the 2010 Pontiac G8 "El Camino" sport truck today, deciding to heap the bed full of liver-lilied liberalism and haterade. To wit:

"Who exactly was clamoring for a two-seat, gas-guzzling pickup with the cheapest-looking interior this side of a Motel 6?"

Who? Well, us for one. But we wouldn't expect Ulrich to understand anything about a vehicle...

...he misnames as the "Pontiac Sport Truck," forgetting those strong G8 roots. But he makes up for it with hackery like calling our beloved El Camino the "Like Hell Camino," the "Pontiac Wallaby" and the "Haulacious." Isn't that precious? It's like he studied at the school of me, but without the love of real cars. [New York Times]

Does "El Camino" Work For The New Pontiac G8 Sport Truck?

Ray Wert — Mon, 17 Mar 2008 11:40:00 EDT

God only knows what else may be going on in the world because we're busy here bringing you the latest in El Camino goodness for today's Maximum El Camino Day celebrating the new 2010 Pontiac G8 "El Camino" sport truck. However there may be some dissent in the ranks on the name, or at least there's been some comments to that effect so far. So we guess the question for today is probably pretty obvious given the nature of the discussion we've seen so far on this extremely important subject.

We're obviously pushing the "El Camino" name pretty hard and there's a reason for it. We spoke with the guys over at the National El Camino Owners Association (NECOA), we spoke with Mike Levine over at PickupTruck.com, the guys at GM and we spoke with each other. I feel like the right name was chosen, but now it's time to hear from you — was the right name chosen for Jalopnik to push as the name for the new ute?

***Remember to go and vote today for "El Camino!"