The vehicle should go on sale in early 2010 and snag the six- and eight-cylinder engines from the coupe, including the 388 HP V8. It'll more than likely only be available with a soft top and go on sale some time in early 2010. [Carscoop]

The root of the problem seems more to do with the occasional vagueness of the English language more than in any outright lie. The Mercedes ad states "CO2  emissions for the range are down to 139g/km*, which means its better for the environment." The asterisk points out this only applies to the E-Class sedan with a small diesel engine and manual transmission, as the range for C02 emissions actually goes up to 261 g/km with different configurations. Out of 24 possible engine/wheel/transmission/bodystyle possibilities only two were as low as 139 g/km.

According to ASA, "We concluded that the body copy of the  ad misleadingly implied that the  whole E-Class Saloon range had emissions of 139 g/kg or similar and the claim was likely to mislead."

Mercedes argues they ensured that the claims could be substantiated, and they are, but ASA disagreed and have said the ad can no longer appear in the current form. What do you think? Does this ad cross the line or is this just another example of British speech laws being overly burdensome?

You can read the full complaint here. Here is a transcript of the copy:

"CO2  emissions for the range are down to 139g/km*, which means its better for the environment.  It also means you pay less tax.  And theres something else thats lower than youd expected as well.  The price."  The asterisk linked to a footnote which stated "CO2 emissions: 139-261/km ... Based on E250 CDI SE manual available at launch.  Model shown is a Mercedes-Benz E250 CDI Sport.

[Image via EasyCarBlog]

As you can tell from the trashy vanity plate, there's only going to be ten of this generation of the E V12 ever made. Despite the ugliness, we find that kind of sad, the world needs more 230 MPH four-doors.

With the Spartan package, you get a set of wheels and tires in two different sizes, starting at about $4,125 for 19-inchers and $6,550 for 20s, and a sport lowering kit which drops the coupe 30mm, a relative bargain at roughly $400.

[Carlsson via WCF]

The E-Class estate will be formally debuting at the Frankfurt Motor Show, but these are the first official images and they show off a rather handsome and content rich entry. The car will come with all the powertrain options of the regular sedan, but obviously that wagon-back is the new hotness. Buyers will get an option of with a flat load floor with a cargo management system and underfloor storage or a set of folding rear-facing jump seats perfect for a pair of little tykes. Details are still thin, but color us impressed at Benz's new offering.

[via AutoJunk.nl]

No word on launch timing, but the 2010 Mercedes E63 AMG sedan is due in November, while the diesel version is coming next March. When we drove the 2010 Mercedes E-Class Sedan, we found it to be a refreshing return to traditional Mercedes values like solid build quality and timeless looks, no reason to expect the wagon to be any different. [via Burlapp Cars]

Think Mercedes and images of the W123 and W124 E-classes probably pop into your head. Big, boxy and somehow superior to other luxury cars from the time, they represented a reluctance to compromise that just doesn't exist at any carmaker any more. Pull up to valet parking at a fancy restaurant in a well-maintained ‘80s E-Class and your car might still get pride of place in the parking lot. Do the same in an E28 5-series and they'll hide it round the back.

In twenty years time you might be able to do the same with this W212. It's squared off edges inside and out don't just conjure memories, but trigger the same "Mercedes" synapses in your brain. That feeling will be reinforced by the high-quality plastics and spare use of wood and aluminum trim, as well as touches like the pleated leather door panels and the longitudinally stitched and perforated seats.

That's not to say that the new E-Class does without contemporary features, in fact it has all the advanced safety tech of the S-Class packed into a more manageable package. The full list of advanced safety features is staggering: Attention Assist, Lane Keeping Assist, Adaptive Highbeam Assist, Parktronic Plus, Blind Spot Assist, Night View Assist PLUS, Distronic PLUS with Pre-Safe Brake, Brake Assist PLUS, Sand Assist floor mats and Agility Assist.

All those features might sound as if they're designed to remove control from the driver, but unlike other automakers, Mercedes has employed them to enhance your range of perception and increase your control of the vehicle.

Take the night vision system. Instead of just fitting the new E-Class with an infrared camera, Mercedes paints the area in front of the vehicle with infrared beams, sort of like invisible headlights. The camera, as a result, picks up a much sharper image out to a further distance. That image is then displayed in crystal clear resolution on the nav screen. A computer is capable of identifying pedestrians, placing a vibrating box around them on the screen. You don't need to stare at the screen to see them; instead it exists in your peripheral vision like an extra rear-view mirror.

The Pre-Safe Brake is also cool. For the first time, it's capable of automatically applying 100% of brake force if the forward-looking radar detects that a crash is imminent, so it won't avoid the impact, but instead acts like an electronic crumple zone, reducing the force of the impact. Because it activates only when you're .6 of a second from collision, it won't affect your ability to take evasive measures, but could instead save your life if your attention lapses.

Highbeam Assist is also impressively useful. Rather than just automatically switching between high and low beams, it instead measures the presence and location of other vehicles, adapting the beam shape and throw to provide maximum illumination at all times without irritating other drivers. Low beam output can be extended from 215 feet all the way out to 1,000 feet, massively boosting the safety of night driving.

All this technology doesn't get in the way of driving, as the new E-Class also banishes memories of the mediocre experience of recent models. While it's still no 5-series, the Mercedes has newly found something called "steering feel," which apparently has something to do with "control," which when combined with "responsive suspension" actually makes it "fun to drive." Who knew? Better yet, switching from "Comfort" to "Sport" in either the E350 V6 or E550 V8 delivers a noticeable improvement in dynamics, firmer body control and sportier shift mapping. You can also shift yourself using the wheel-mounted paddles.

Those two engine choices are your lot until November, when the 518 HP 2010 E63 AMG goes on sale. The V6 makes 268 HP and 258 Lb-Ft of torque, enough to propel the E to 60 MPH in 6.5 seconds. Unfortunately, that kind of performance requires using all of the 6,750 RPM, something most Mercedes drivers are likely reluctant to do. The 382 HP, 391 Lb-Ft V8 does a much better job of providing instantaneous shove, but comes at a $7,700 premium. The V6 returns 18 MPG City, 25 MPG highway, while the V8 delivers 16/23. We'd want to wait for the E350 BlueTEC diesel, arriving next March. It'll have 400 Lb-Ft of torque for instant overtaking, but exceeds the fuel economy of either gas engine: 24 MPG City, 33 highway.

Given all the new features, the improved driving experience and much-improved styling and impression of interior quality, it's surprising that Mercedes is able to bring the 2010 E-Class in cheaper than the 2009 model. The 2010 E350 starts at $48,600, $4,600 cheaper, but adds standard equipment: Attention Assist, Driver Knee airbag, front pelvic airbags, and variable damping Agility Control. Combine that new price tag with all the new features and, more importantly, the newfound Mercedesness and the 2010 E-Class is an impressive package. In fact, combining all of the features of the S-Class with a cheaper price tag and, to our mind, better styling, the E-Class just became the pick of the Mercedes range and our favorite vehicle from that brand since we were riding around in the way back of a W123 wagon.

The press release follows:

Detroit – With the new E-Class, Mercedes-Benz is presenting the pacemaker when it comes to safety, comfort and environmental compatibility in this market segment. With more than 20 new or further technical developments, this saloon further consolidates the leading position of Mercedes-Benz in the luxury class. They include trailblazing innovations for safe driving that are available from no other manufacturer worldwide in this combination. Examples include the standard Attention Assist, Adaptive Main Beam Assist and automatic emergency braking, which is activated when there is acute danger of a collision.
Mercedes-Benz has improved the already exemplary long-distance comfort of the E-Class even further in the new saloon, including intelligent bodyshell technology with up to 30 percent greater rigidity, further improved seats and a newly developed suspension whose shock absorbers automatically adjust to the current driving situation. The optional air suspension now works together with an electronic damping system.
The outstanding safety and comfort of the E-Class are matched by its environmental compatibility and economy: the four- and six-cylinder engines are direct-injection units, and consume up to 23 percent less fuel than before. The combined NEDC consumption of the new four-cylinder diesel engines is just 5.3 litres per 100 kilometres, which corresponds to 139 grams of CO2 per kilometre. All the engines for the new E-Cass meet the EU5 emission standard, and in the case of the E 350 BlueTEC the emissions are already below the EU6 limits planned for 2014 .
Apart from the engines, the BlueEFFICIENCY package for the E-Class is in
large part responsible for a considerable fuel saving. Engineers from every development department have worked together to optimise assemblies and components, to save fuel by means of reduced weight, a new form, improved functioning or efficient energy management.
The work done in the wind tunnel was particularly successful, for with a drag coefficient of only 0.25, the new E-Class is the world’s most aerodynamically efficient luxury saloon. It betters the already good Cd figure of the preceding model by another four percent, which represents a fuel saving of around 0.25 litres per 100 kilometres when driving at a motorway speed of 130 km/h. The aerodynamics are for example improved by variable fan louvres, which control the airflow to the engine compartment in line with requirements.
Other BlueEFFICIENCY measures include newly developed tyres with up to 17 percent lower rolling resistance, energy-saving control of the generator, fuel pump, air conditioning compressor and power steering, and the ECO start/stop functionwhich switches the engine of the new E 200 CGIoff when idling. Displays in the speedometer inform the driver how much fuel is being consumed (per 100 kilometres), and when he should shift to the next higher gear in the interests of an economical and environmentally conscious style of driving.
The range of engines available for the new E-Class comprises four, six and eight-cylinder units with outputs from 100 kW/136 hp to 386 kW/525 hp. The four-cylinder engines are newly developed direct-injection units, which develop a higher output and torque than the comparable V6-engines of the preceding series despite a smaller displacement. The strategy is to replace to replace large, naturally aspirated engines with turbocharged units which excel with advantages such as lower weight, reduced internal friction and more economical operating characteristics.
Engines: new CDI-four-cylinder units with a fuel consumption of just 5.3 litres and 139 grams of CO2 per kilometre
With three completely newly developed four-cylinder engines, the E-Class also remains one generation ahead where diesel technology is concerned. These engines feature latest-generation common-rail direct injection, fast piezo-electric injectors, improved exhaust gas recirculation and an innovative twin turbocharger, making for fast responsiveness and good performance characteristics. To express this in figures, the E 250 CDI with 150 kW/204 hp and 500 newton metres develops a 25 percent higher torque than the previous V6 diesel engine, but uses around 23 percent less fuel at only 5.3 litres per 100 kilometres (combined NEDC consumption). This corresponds to 139 grams of CO2per kilometre.
The new four-cylinder diesel engine also powers the E 220 CDI with 125 kW/ 170 hp and the E 200 CDI with 100 kW/136 hp, also with a fuel consumption of only 5.3 litres per 100 kilometres.
The top model in the new E-Class diesel range is the six-cylinder E 350 CDI with an output of 170 kW/231 hp, which uses 0.5 litres per 100 kilometres less fuel than the previous E 320 CDI. From autumn 2009 the V6 diesel will also be available as a BlueTEC model with the world’s best emission control technology. The E 350 BlueTEC develops 155 kW/211 hp and meets the EU6 exhaust emission standards planned for 2014. All the other engine variants in the new E-Class meet the EU5 limits.
Petrol engines: 20 percent fuel saving thanks to direct injection
The E 200 CGIand E 250 CGIare equipped with the newly developed four-cylinder direct-injection engine with a displacement of 1.8 litres, turbocharging and variable intake and exhaust camshafts. The E 200 CGI(135 kW/184 hp) is equipped with a six-speed manual transmission and the ECOstart/stop function as standard, and consumes only 6.8 litres of premium petrol per 100 kilometres (combined NEDC consumption, provisional figure). This equates to 159 grams of CO2per kilometre.
In the E 250 CGI(150 kW/204 hp), which has a five-speed automatic transmission as standard, maximum torque is now 310 newton metres, which represents an increase of more than 26 percent over the previous V6-engine. At the same time the NEDC fuel consumption is reduced by over 20 percent to 7.4 litres per 100 kilometres, equating to 175 grams of CO2per kilometre (provisional figures).
As before, the E 350 CGI with direct petrol injection (215 kW/292 hp) and the top-of-the-line E 500 (285 kW/388 hp) are included in the range of engine variants in the new E-Class. Detailed improvements have reduced the fuel consumption of these V6/V8 models by up to 0.6 litres per 100 kilometres. As a product from Mercedes-AMG, the new high-performance E 63 AMG develops 386 kW/525 hp.
The V6 and V8-models are equipped with a seven-speed automatic transmission and steering wheel selector lever as standard.
On request the V6 models E 350 CDIand E 350, as well as the eight-cylinder E 500, are available with latest-generation Mercedes all-wheel drive. This system distinguishes itself from previous all-wheel drive technology with greater efficiency, lower weight and more compact construction. These advantages produce noticeably better traction and fuel savings.
Safety: "Intelligent” partner thanks to unique combination of assistance and protection systems
For more than 50 years, the saloons in the E-Class and their predecessors have been acknowledged as trendsetters in the safety field. The new saloon continues this tradition with an unrivalled combination of the very latest assistance and protection system whose concept and development are based on what actually happens during accidents. These technologies make the E-Class an "intelligent partner"who can see, feel, react reflexively in critical situations and if necessary act independently to prevent accidents or mitigate their consequences. With this concept the new Mercedes model not only protects its own occupants, but also contributes decisively to the greater safety of other road users.
The new E-Class is the first automobile in the world whose headlamps adapt to the traffic situation and respond automatically to avoid dazzling other drivers. The optional Adaptive Main Beam Assist uses a camera on the windscreen to recognise oncoming traffic and vehicles moving ahead, and controls the headlamps so that their beams do not reach the other vehicle. This achieves the best possible road illumination in a given situation. The range of the dipped headlamp beams can be extended from 65 to up to 300 metres. If the road ahead is clear, the system performs a gentle transition to high beam.
Mercedes-Benz offers this new system as a light & sight package that includes
bi-xenon headlamps, the Intelligent Light System and LED daytime driving lights.
The Lane Safety package for the new E-Class includes Blind Spot Assist familiar from the S-Class, and as a new development, Lane Keeping Assist which seeks to prevent the vehicle from leaving the road unintentionally. When the system recognises that the car is drifting from its lane, the driver is prompted to take countersteering action by brief but unmistakable vibrations of the steering wheel. The images from the windscreen camera are also used by the new, optionally available Speed Limit Assist , which recognises speed limit signs as the car passes them, then displays the relevant speed limit in the speedometer.
Night View Assist from the S-Class is now also available as an optional extra for the new E-Class. Mercedes-Benz has improved this system with a special pedestrian detection function: as soon as Night View Assist Plus recognises pedestrians ahead of the car, they are highlighted in the onboard display to provide a greatly enhanced warning effect.
Detection of drowsiness based on 70 parameters as standard
Thanks to an innovative technology, the new E-Class has developed a highly sensitive means of monitoring its driver’s attention level, and warns him of drowsiness in good time. This new ATTENTION ASSIST drowsiness detection system, which is standard equipment, is equipped with highly sensitive sensors that continuously monitor more than 70 different parameters. Observing the driver’s steering behaviour has proved to be a particularly strong indicator: several years of practical research by Mercedes engineers have shown that drowsy drivers make minor steering errors that can often be rapidly corrected in characteristic ways. These corrections are recognised by a highly sensitive steering angle sensor.
Automatic emergency braking when a collision is imminent
The well-proven, radar based assistance systems from the S-Class are now also optionally available to E-Class customers. A further development of the long-range radar sensor now has a range of 200 metres (previously 150 metres), and is able to monitor the mid-distance so that dynamic events such as a vehicle ahead suddenly pulling out to overtake can be detected even more effectively. The two wide-angle short-range radar sensors, which have a range of around 30 metres, continue to be included in the system.
The radar-supported systems are able to assist the driver with emergency braking. Their sensors are linked to the Brake Assist PLUS system, which automatically calculates the braking pressure to prevent a collision in critical situations. The driver is given an acoustic and visual warning at the same time. When the brake pedal is depressed, the system immediately activates the calculated level of braking assistance.
If the driver fails to respond to the warnings, the radar system first initiates partial braking action. As a second stage, if there is still no driver response and a collision is unavoidable, emergency braking is initiated. This can considerably lessen the severity of an accident, i.e. the system acts as something like an "electronic crumple zone".
Active bonnet, seven airbags and PRE-SAFE® as standard
During the course of its development, the new E-Class was subjected to more
than 150 high-speed crash tests and a total of more than 17,000 realistic crash simulations. The crumple zone principle invented by the Mercedes safety pioneer Béla Barényi has been continuously improved by the engineers in Sindelfingen. The front-end deformation zone of the E-Class acts on four independent levels, and is even more effective than before. The increased use of highest-strength steel alloys also helps to ensure that the bodyshell is able to withstand high impact forces. Around 72 percent of all the body panels are made from these high-tech steels – yet another unrivalled figure in passenger car development.
With seven airbags as standard, belt tensioners, belt force limiters, crash-responsive head restraints and ISOFIX child seat attachments, the new E-Class has even more extensive safety features than the preceding model. Another new feature is the active bonnet, which is a continuation of many years of commitment to pedestrian protection on the part of Mercedes-Benz. It is standard equipment in the new E-Class. In the event of an impact, a system of springs raises the rear section of the bonnet by 50 millimetres within fractions of a second, thereby increasing the available deformation space. Thanks to the cleverly conceived mechanism, the driver is able to reset the active bonnet to its normal position himself, without visiting a workshop.
Another standard feature is the preventive occupant protection system PRE-SAFE®. In potentially hazardous situations this reflexively activates precautionary protective measures for the vehicle occupants, so that the seat belts and airbags are able to fulfil their protective function to the full during an impact.
Comfort: Further progresses with adaptive shock absorbers and improved air suspension
As in the safety field, the E-Class has been setting the standards for long-distance comfort in this vehicle class for several decades. Bettering the already high level of the preceding series, Mercedes engineers have achieved further advances with the new saloon – especially where ride, seating and climatic comfort are concerned.
Standard equipment includes a further improved suspension with adaptive shock absorbers. These automatically adapt to the current driving situation by reducing the damping forces when driving normally, thereby noticeably improving ride comfort. When taking bends at speed or during rapid evasive action, the system switches to the maximum damping effect so that the saloon is stabilised to best effect.
A version with dynamic damping characteristics and a lowered suspension is available as an optional alternative to the standard suspension (standard for the AVANTGARDE line).
The air suspension system optionally available for the V6 models (standard
in the E 500/E 500 4MATIC) has for the first time been combined with an electronically controlled damping system, which processes various sensor signals and controls each wheel independently. In this way Mercedes specialists have achieved significantly better ride comfort while improving handling safety and agility at the same time. The driver is able to select either comfort or sport mode at the touch of a button.
Well-proven seat technology with a new design
Where seat development is concerned, Mercedes-Benz had added a new quality to a well established Mercedes concept, namely padded seat piping –
a sophisticated and demanding upholstery technique that is only used by Mercedes-Benz. This involves the insertion of an additional foam filling under the fabric or leather cover, and gives an immediate feeling of comfort and wellbeing when sitting in the car. There are different versions of this padded seat piping: in the basic model and AVANTGARDE line the upholstery is transversely contoured, while the ELEGANCE line has longitudinal piping and is reminiscent of the well-known and highly effective Mercedes seat design from the 1960s and 70s.
Active multicontour seats with massage function from the S-Class
The active multicontour seat package (optional) includes newly developed multicontour seats with comfort head restraints and a two-stage massage function in the backrest that has proven highly successful in the S-Class. Depending on the steering angle, lateral acceleration and vehicle speed, fast-acting piezo-electric valves on the air chambers in the backrests vary their pressure and volume to give the driver and front passenger even better lateral support.
On request the E-Class is also available with a rear seat unit consisting of two comfortable, single seats. This rear-seat comfort package includes seat heating, leather upholstery, a centre console, comfort head restraints, roller blinds in the rear doors, an electrically operated roller blind for the rear window, comfort sun visors and a through-loading facility to the boot.
Individual climatisation modes at the touch of a button
Mercedes-Benz has developed a climate control system for the E-Class which not only allows individual temperatures to be set in three zones – for the driver, front passenger and rear passengers – but also offers different "climatisation modes". If this optional THERMOTRONIC system is specified, the occupants of the new E‑Class are able to select "Diffuse", "Medium"or "Focus"at the touch of a button, and adapt the air volume and distribution to their personal preferences without sacrificing the convenience of automatic mode. In standard trim the new E-Class is equipped with the two-zone THERMATIC automatic climate control system.
Design: Distinctive lines flow as an expression of effortless
grace and status
In 1995 the E-Class was the first Mercedes model to appear with the highly acclaimed twin-headlamp face – a highly symbolic design feature that still characterises the identity of the E-Class. Nonetheless, the design idiom has remained fluent even for this characteristic styling feature, and has been adapted to suit the self-assured, masculine overall appearance of the saloon. The designers have now reinterpreted these four "eyes"as rectangles, with a direct reference to the interesting geometrical shapes found in cubism. They have the effect of precious gems that have been precisely set into the wings. In the same way, the radiator grille with its three-dimensional chromed surround, dynamic arrow-shape and more upright position underlines the status of the car as the epitome of a business saloon.
A sophisticated interplay between lines and surfaces is one of the hallmarks of today’s Mercedes design. Large concave or convex surface areas are structured by taut, clearly defined lines. This design concept has been perfected down to the last detail in the new E-Class. The flank contours become connecting features that influence the entire body design, i.e. not just the side aspects but also the front and rear-end styling.
At the rear this harmonious flow culminates in a new feature, namely a graceful line that follows the rear wheel arches and lends a clear shape to the imposing, muscular contours of the rear wings. Here Mercedes aficionados will recognise styling features reminiscent of the famous "Ponton Mercedes" introduced in 1953, which already emphasised its sovereign character with these striking
contours at the time — a symbolic feature, and at the same time a hallmark of the E-Class that well illustrates how tradition is made to harmonise with the future in this model series.
With typical Mercedes attention to detail, the designers have also given great attention to the interior of the new E-Class, ensuring that every feature appeals in both emotional and functional terms with its form, colour or material. The result is a harmonious whole – an atmosphere in which the car’s occupants immediately feel safe and protected, and long journeys can be taken without any feeling of effort or stress. In short: Typically E-Class, welcome home.
Model range: High level of standard appointments and individual variants
Individuality and variety have always been two of the outstanding attributes of the E-Class. The new saloon not only provides Mercedes customers with a choice of ten engines and three suspension variants, but also two design and equipment lines, 12 wheel/tyre combinations in 16, 17, 18 or 19-inch size, twelve exterior paint finishes and six different seat upholstery materials in up to five colour combinations to suit their individual preferences. The choice of interior trim has been doubled versus the preceding series, with the range now including high-gloss exotic wood, open-pored wood and aluminium trim.
Standard specifications already include 16-inch light-alloy wheels in a nine-spoke design, eucalyptus or embossed aluminium trim (optional) and a four-spoke multifunction steering wheel lined in fine nappa leather with chrome inserts. Also included in the standard equipment is the Audio 20 CD infotainment system with a twin receiver, CD-player, eight loudspeakers and a Bluetooth interface for a mobile phone. The colour display in the centre of the dashboard can be operated by the driver or front passenger, using the Controller on the centre console.
The individualisation programme for the E-Class is based on two design and equipment lines. The ELEGANCE line lives up to its name with a decidedly elegant, classic appearance. This is in part due to additional features such as a chrome-plated radiator grille with four silver-painted louvres, 16-inch light-alloy wheels in a ten twin-spoke design, burr walnut trim and stylish ambient lighting with fibre optics that frame the dashboard and door panels.
In contrast the AVANTGARDE line shows the E-Class in a decidedly modern and innovative light. This is ensured by additional standard features such as bi-xenon headlamps with the Intelligent Light System and LED daytime driving lights, LED technology for all the rear lights, 17-inch light-alloy wheels in a five twin-spoke design, a special, lowered suspension setup, ambient lighting and the instrument cluster in a sporty tubular design. This model variant is also distinguishable by its different bumper design and a chrome-plated radiator grille with three glossy, black louvres.
Equipment packages: extras for the discerning customer
In addition to the design and equipment lines, the AMGsports package and the Exclusive package offer more scope for equipping the new E-Class to personal taste. These packages contain high-quality features that are mostly not available in isolation.
In the AMG sports packagethey include bumpers and side skirts in an AMGdesign, sport seats with enhanced lateral support, contrasting decorative seams in the seats and armrests, a three-spoke sports steering wheel with shift paddles, a black roof lining, a lowered sports suspension , perforated disc brakes with the Mercedes logo and 18-inch light-alloy wheels in an AMGdesign.
The Exclusive package includes a wood/leather steering wheel, the roof lining, pillar claddings and sun visors in Alcantara, the seat upholstery, armrest and door panels in nappa leather, an attractively lined dashboard with decorative seams and velours floor mats.
Market position: With ten million models since 60 years the world’s most successful business saloon
The new E-Class saloon is the successor to a Mercedes model that has been successful throughout the world, and of which more than 1.3 million examples have been sold since 2002. In Germany more than 40 percent of all saloons in this market segment have an "E"in their model plate, and in many western European countries this Mercedes model series is the number one in the luxury class.Since 1947, when the Model 170 V was introduced as the direct ancestor to the E-Class, Mercedes-Benz has produced more than ten million saloons belonging to this series. This makes the E-Class easily the world’s most successful business saloon.
The new E-Class will appear in the showrooms of the European Mercedes sales and service outlets and dealerships in March 2009.

Remember when Mercedes sedans were like rolling blocks of granite, hewn from a quality so peerless that it felt like they would last a lifetime? Well, apparently so do the company’s designers, who are channeling that block-like look for the interior of the 2010 Mercedes E-Class. Gone is the chintzy cheapness of the early 2000s, replaced with simple, rounded two-tone forms and big chunky buttons.

The exterior looks a little less successful, at least in these brochure scans, attempting to combine conceptFASCINATION details with a squared-off, yet swoopy profile. It looks tough, if a bit fussy from the front, classy from the sides and, well, like a Toyota Avalon from the rear. Just remember to point your taxi’s front at any potential passengers.

But those fares won’t just be impressed by the new focus on quality and the bold teutonic looks, they’ll appreciate the larger interior, achieved by expanding the E-class a centimeter in nearly every direction except height, which is a smidge lower than before.

For the European market at least, there’s a range of 10 available engines, five diesels and five gasoline units. Those range from a distinctly taxi-like 2.10-liter, 136 HP diesel to the Miami Dentist special that is the 388 HP 5.5-liter V8.

Look for a 2010 Mercedes E-Class wagon and a 2010 Mercedes E-Class coupe to arrive later in the year, shortly followed by a 2011 Mercedes E-Class Hybrid and a 2011 Mercedes E63 AMG. [German Car Zone via Carscoop]

We were given a preview of the new E-Class front end design at the 2008 Paris Motor Show with the ConceptFASCINATION design study, though we doubt we’ll ever see a two-door hatchback version of this car. The 2010 Mercedes E-Class is expected to be loaded with a combination of six- and eight-cylinder motors in the US, but Mercedes may decide to bring the fuel efficient diesel supercharged four-cylinder that’s sold in Europe in the E200 Kompressor. As it usually goes, a performance AMG model will follow packing a mighty, high-horsepower V8. We’ll keep you up-to-date as more information reveals itself.

[via: Autoscoops.eu]

Under the hood, we're expecting to see a fully updated engine line-up, complete with two Bluetec diesel powerplants. For starters there's a base 1.8-liter turbocharged 4-cylinder gas engine along with the new 204 HP 2.2-liter turbocharged diesel. Expect the AMG version to hit somewhere during calendar year 2010 with a direct-inject V8 pushing around 550 HP, and a hybrid version coming at around the same time. Expect that version to use the same mildly-hybridized system found under the hood of the new S400 BlueHybrid. What you shouldn't expect is to see the official reveal of the new E-Class sedan anytime before Geneva next year, with the new Estate and Coupe/Drop-Top hitting in time for Frankfurt near the end of the year. We look forward to our first test-drive, and immediate comparison with the CTS and Genesis. See a larger, quasi-higher-resolution version of the new E-Class here. [Autozeitung via CarScoop]

Mercedes-Benz ConceptFASCINATION study showcases new design idiom

Stuttgart – Mercedes-Benz builds the world’s most desirable coupés – a claim which the Stuttgart-based car maker is underlining at the 2008 Paris Motor Show with its ConceptFASCINATION design study. This unique vehicle, whose innovative and unconventional proportions interpret the emotional appeal of a coupé in a new way, represent an exciting and intelligent combination of sporty and elegant design with stylish practicality. Wood, aluminium and smoked glass give a particularly exclusive look and feel to the luggage compartment which incorporates a refrigerated compartment and a humidor as well as offering a large load space. These attributes embody the two objectives of ConceptFASCINATION – to provide a high level of practical usability and to create a coupé which appeals to the heart with fast, thrilling lines. In developing this design study, Mercedes-Benz has given fresh impetus to the long-established (although now rarely seen) “shooting brake”, a vehicle category with its own distinctive charisma. Freed from the constraints of a specifications book, the designers have created an automotive sculpture with great aesthetic appeal which once again demonstrates Mercedes-Benz’s high level of design expertise.

ConceptFASCINATION is a unique jewel of compelling automotive design which is distinguished by its irresistibly dynamic lines yet still offers the benefits of a large luggage compartment. A particularly notable feature of the design is that the practical load space develops organically from the exciting and elegant lines of this lifestyle coupé, giving it its special charisma. Inside, the tone is set by fine, exceptional materials hand-crafted to the highest standard. Absolute perfection and attention to detail make this design study an incomparable gem which conveys a sense of sporty forward movement and at the same time elegance, savoir-vivre and exclusivity of the highest level.

Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG, commented: “This design study continues the long tradition of exciting coupés from Mercedes-Benz in impressive style. With its emotionally appealing lines, ConceptFASCINATION offers a completely new interpretation of the coupé. Its aesthetic, dynamic looks and meticulously crafted detail ensure that this study meets the highest design standards."

Taut, sharply contoured lines and finely sculpted surfaces

The design study’s elongated body is dominated by the dynamic front-to-rear sweep of its lines which gives it a dynamically charged look, evoking movement even when the vehicle is stationary. This impression is emphasised by the long, frameless, side-window line which creates a continuous arc from front to rear, uninterrupted by a B-pillar. As a result, the large load space in the rear is integrated in the vehicle body cohesively and harmoniously while also creating the impression of length and a remarkable sense of light. The side windows can be lowered completely – one of the fundamental genetic markers of every Mercedes-Benz coupé – to provide an uninterrupted view of the stylish way in which fine materials have been used inside the vehicle.

A sense of forward-flowing energy is created by the wedge-shaped profile of the design study whose sides are structured by taut, clearly defined lines which grow out of the surfaces organically and disappear back into them in the same subtle way. Sensitively sculpted surfaces, alternately concave and convex, are defined by the shoulder line and undercut feature line with an additional line to form a gentle, yet pronounced linear flow complemented by an intriguing interplay of light effects. In short, flowing surfaces and arching structures create compelling forms.

The wheel arches are powerfully sculpted. In the rear wings in particular, the rounded treatment of the flared wheel arches is characterised by a degree of almost sensual exuberance – a classic Mercedes-Benz design element of the past – which is taken to an elegant conclusion in the lines of the rear. In order to maintain the flow of the surfaces and edges, the door handles are visually extended rearward of the doors into the sides of the vehicle.

A self-assured front section with a new take on the dual headlamp face
The distinctive front section of this gracefully built athlete is a picture of self-assurance. It remains loyal to the dual headlamp face, but interprets it in a more contemporary way. The now rhomboid headlamps which are set against a grey background reveal the fascinating technical details of the light units which feature the latest LED technology as well as C-shaped fibre-optic inserts which serve as discreet running lights. With its new, sharper eyes and the surrounding lines and surfaces, the “face” of the ConceptFASCINATION vehicle is both exciting and forceful.

The bonnet of the design study has pronounced contours with a central ridge which picks up the V-shape of the front end and continues it along the vehicle body. Powerfully framed, the single-louvre radiator grille with the central Mercedes star makes a very dominant and expressive statement of the brand identity.

A distinctive front apron with a small double-wing assembly at the base gives this design gem a wide, confident stance.

The great attention to detail, which can be sensed in the assurance of every line and the graceful sweep of every surface, is exemplified to perfection by a special touch in the front apron: a fine chrome trim strip runs all round the lower body of the vehicle and at the front, LED fog lamps are set into this strip.

Forward-sloping rear with pronounced V-shape

The forward-sloping rear also has a pronounced V-shape and features a spoiler, below which the third brake light is reflected in the rear window. Flat, horizontal LED lights which extend around the back, linking it visually with the sides, emphasise the width. In a styling move which is both clever and extremely harmonious, the undercut surround of the redesigned tail lights flows into the rear wings, serving as yet another example of the attention to detail made by the Mercedes-Benz designers. As at the front, the rear is completed by a small additional wing framed by four exhaust tailpipes.
Exquisite range of materials from the world of equestrianism

A large panoramic glass roof and the arc described by the uninterrupted side-window line bring a sense of light to the interior, and help it to merge with the exterior. Fine materials, such as leather, wood and aluminium, as well as high-quality woven fabrics and many carefully crafted details ensure that the sporty and stylish character of the show vehicle is also underlined on the interior.

The exquisite range of materials is inspired by the world of equestrianism and satisfies the most discerning tastes. Recalling the look and feel of a saddle, thick, dark leather covers the aluminium centre console which, like a bridge extending from the front to the rear, spans the space between the four sporty individual seats and translates the taut lines of the exterior to the interior of the vehicle with minimalist elements. Strong and natural, this leather also covers the upper section of the dashboard while its supple, flowing character means that it also lends itself to enhancing the look and feel of the door armrests.

Contrast is provided by light, fine nubuck leather which is used for the other surfaces and the four individual seats as well as by the deep-pile carpet with heavy fibres. The seat centre panels are covered in strong, high-quality fabric. Trim strips in American walnut with a fine chrome surround complete the portfolio of materials.

The characteristic V-shape of the exterior is picked up by the dashboard whose styling evokes a dynamic wing and which features an instrument cluster with five tubes and silver dials.

Luxurious load compartment with stylish details
Carefully crafted details give the load compartment a particularly luxurious and surprising character. The floor of the load compartment, which measures approximately one metre square, is made of wood with brushed aluminium protective rails. Folding up the floor at the left and right sides reveals two compartments containing two sets of binoculars as well as a high-quality digital camera with interchangeable Leica lenses – the perfect equipment for a day at the races.

The centre of the load compartment is occupied by a folding smoked glass table which rises out of the floor at the touch of a button to reveal a compartment housing a humidor. The table can also be pulled to the rear for easier access from outside. Doing so provides access to a refrigerated compartment for drinks and champagne flutes. The smoked glass can then be folded up at left and right to allow the vehicle occupants to enjoy a picnic in a stylish and refined ambience.

Driven by new, powerful and economical four-cylinder diesel engine

Not content with just indulging the senses, the ConceptFASCINATION design study impresses with its technical underpinnings, too. These are drawn from the future E-Class Coupé and include the new four-cylinder diesel engine which features BlueTEC and AdBlue technology and develops 204 hp from a displacement of 2.2 litres.

Mercedes-Benz design studies look to future styling trends

The ConceptFASCINATION study was not created merely to arouse interest in a new and unusual design concept. It is much more a matter of giving designers the opportunity to play around with unconventional topics, to look at things in a new way and to explore new ideas. Design studies also serve to stimulate a closer dialogue with customers and to gauge the public reaction to new ideas for cars. They help Mercedes-Benz designers to get a feel for future styling trends and to develop new design idioms.

[Source: MB]

The next-generation 2009 Mercedes E-Class was spotted by the intrepid folks of CarEnthusiast.com while testing on a motorway leading to Valencia. Here's what they've got to say:

"Wearing just a thin disguise, it's possible to make out the complete shape of the new car. With bold feature lines along its flanks the new E-Class echoes the styling of its C-Class relative. Around the rear the taillights spread over onto the bootlid, unlike those on the current car.

The nose is where the E-Class is most radical though; its headlamp shape is similar to that of its CLS and SL relatives, the bonnet closing over the top of the front wings. It's thought that Mercedes has been working hard to ensure that the next generation E-Class doesn't tip the scales any heavier than the existing model. Power will come from a revised range of engines based on those already available in the Mercedes line-up, including an AMG model with its 6.2-litre V8 engine. Expected to be officially revealed later this year, the next generation E-Class should be in UK showrooms some time in 2009."

The 2010 E-Class is destined for the 2009 Frankfurt Auto Show, at least according to speculation. If the Mercedes people continue to be so blatant with their parking, we imagine that you'll be seeing more of the car before then. [Bilfeber via CarScoop, Photos Staffan Ring]