The new Mercedes E-Class was launched in Britain with a tree-hugging ad stating "It's a pleasure, but not a guilty one." The UK's national Advertising Standards Authority (ASA) disagreed and told them to pull the print advertisement. Who is right?

The 2010 Mercedes E-Class Estate has hit the web with a load of images ahead of its Frankfurt Motor Show debut. The new wagon gets additional functionality and even manages to keep optional rear-facing jump seats.

Wald International takes the cake for the most bizarre custom line naming convention and will continue it with the 2010 Mercedes Benz E-Class Black Bison Sports Package. A one-shot comic-book-villain named teaser's all we get.

The Mercedes-Benz E-Class wagon will be unveiled soon, but these images of a scale model give us a decent enough look at Stuttgart's newest family hauler. If it's the real thing.

Ah finally, thanks to the new seven-speed sports transmission and 518 horses under the hood, the new 2010 Mercedes E-Class AMG is a new E63 we can really sink our teeth into. Do want.

We forgot to take live shots of the 2010 Mercedes E-Class at the Detroit Auto Show. Instead of saying sorry, we're going to bring you every single one of the press photos. We even? Good.

Planning a 2010 trip to Stuttgart? This is the taxi that’ll pick you up from the airport. It’ll be a nicer taxi than in recent years, Mercedes is channeling the ‘80s for the new E-Class.

Set to be officially revealed at next month's Detroit Auto Show, a few more shots of the new 2010 Mercedes E-Class sedan have already found their way onto the internet.