Excluding Kei cars, the Honda Insight and Honda Jazz (Fit) took the top two spots with 10,841 units and 9,443 units, respectively. The Insight is just starting to show up on dealer lots here in the U.S., so we'll soon see if the cheap and modern-looking ecorider does as well on this side of the Pacific. [AP]

Titled "Let It Shine" and set to the tune "This Little Light Of Mine", the ad uses a huge field of Honda Insights, all hooked together in an array and using their headlights for some old-fashioned pixel animation. Ah, it takes us back to the good old days, putting together Q-BASIC animation programs on green-screened Zenith terminals for math class. Yes, nerds do grow up. Needless to say we like this ad, it strikes the right balance of whimsy and preachy, which is to say more of the former and less of the latter. In fact, it's better watched with the sound off. [via The Daily What]

For this amount of change you'll get the Honda Insight LX, which gets a city/highway fuel economy figure of 40/43 MPG, comes standard with ABS and features an AM/FM/CD/Aux Input stereo system. Upgrade to the $21,300 EX and you'll get stability control, heated mirrors, paddle shifters and other equipment. Not standard, but available on the EX, is Honda's satellite-linked Nav system.

Prius better recognize.

All-new Honda Insight Starts Under $20,000; Becomes Most Affordable New Hybrid Available in the U.S.

The all-new 2010 Honda Insight goes on-sale March 24 with a manufacturer's suggested retail price1 (MSRP) of $19,800 for the Insight LX, American Honda Motor Co., Inc., announced today.

The distinctively styled, five-passenger, five-door dedicated hybrid vehicle is powered by an Integrated Motor Assist™ (IMA™) system comprised of a 1.3-liter i-VTEC® gasoline engine and a 10-kilowatt electric motor that together contribute to an EPA-estimated city/highway fuel economy rating of 40/43 miles per gallonn2. The Insight features the Ecological Drive Assist System (Eco Assist™), an innovation that can further enhance efficient vehicle operation while providing feedback related to individual driving styles.

"The all-new Honda Insight brings the cost of entry for hybrid technology within closer reach of an entirely new car-shopping audience," said Dick Colliver, executive vice president of American Honda. "In addition to making good environmental sense, hybrid technology is now entering a new era where it can also make financial sense for a broader range of customers."

A sleek exterior blends design elements from the original 2000 Insight's highly aerodynamic side profile with a front-end design similar to the hydrogen-powered FCX Clarity, a marquee environmental product for Honda. The interior offers a roomy passenger environment with a configurable rear seating and cargo area that benefits from 60/40 split fold-down seats.

Major features standard to the Insight LX include front, front-side and side-curtain airbags; an anti-lock braking system; a continuously variable automatic transmission (CVT); Eco Assist; automatic climate control; tilt and telescope steering column; manual driver's seat height adjustment; power windows; a four-speaker AM/FM audio system with CD player and auxiliary audio input for external digital music players; and much more.

A more premium version of the Insight is also available. The Insight EX, with a MSRP of $21,300, adds to the Insight LX features with Vehicle Stability Assist™ (VSA®); alloy wheels; cruise control; steering wheel-mounted paddle shifters; an upgraded audio system with six speakers; USB audio interface3; a center console with armrest and storage compartment; heated side mirrors with integrated turn signals; and much more. Exclusively available on the Insight EX, the Honda Satellite-Linked Navigation System4 (6.5-inch screen) with voice recognition provides routing and guidance to individual addresses and more than 7 million points of interest within the continental United States. Models equipped with the navigation system also include Bluetooth® HandsFreeLink® for hands-free operation of compatible mobile telephones, along with related steering wheel-mounted controls for voice activation of navigation and hands-free telephone systems.

A 4-cylinder engine with intelligent variable valve timing and a DC brushless electric motor forms the foundation of the IMA hybrid system. The electric motor, positioned in-line between the engine and the transmission, adds power during acceleration and in certain cruising situations, and recaptures energy from the vehicle's forward momentum during braking (regenerative braking).

The Insight's IMA system has the capability to operate exclusively on electric power in certain low- to mid-speed cruising conditions. It can also provide cylinder deactivation during deceleration and an idle-stop feature when the vehicle is stationary. With a 10.6-gallon fuel tank, the Insight delivers an estimated maximum driving range exceeding 400 miles. Models for sale in California and states that have adopted the California Air Resources Board (CARB) ZEV standards receive an Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV) emissions rating.

The Insight introduces Eco Assist to help drivers achieve improved real-world fuel economy. Eco Assist is a feature designed to help drivers optimize fuel efficiency for their given set of driving conditions. Pressing the ECON button can further enhance the efficiency of multiple vehicle systems: throttle control, CVT operation, idle-stop duration, air conditioning and cruise-control operation (EX only). Eco Assist also provides feedback about driving style via a 3D-appearing background within the speedometer. The background changes colors from green to blue to reflect how efficiently or inefficiently the driver is accelerating or braking (green = efficient). The driver's results are continuously tracked as fuel-economy ratings are shown per drive cycle and on a lifetime basis in the form of plant-leaf graphics that appear in the Multi-Information Display (MID). Up to five leaves can be ‘earned' as the driver demonstrates a fuel-efficient driving style. A real-time score is shown in the Eco Guide MID screen.

Standard safety features on all Insights include dual-stage, dual-threshold front airbags; front-side airbags with a passenger-side Occupant Position Detection System (OPDS); side-curtain airbag system; anti-lock brakes with electronic brake distribution (EBD); driver's and front-passenger's active head restraints and a front body designed to mitigate pedestrian injuries. All new Insights also feature Honda's Advanced Compatibility Engineering™ (ACE™) body structure, which provides improved frontal-crash compatibility between vehicles of different size and ride height.

Honda is a leader in developing cleaner, more fuel-efficient vehicle technologies, including the original Honda Insight, introduced as America's first mass-produced hybrid car in December 1999. Honda is also a leader in the development of advanced alternatives to gasoline, including the zero-emission, hydrogen-powered FCX Clarity fuel-cell car, the world's most advanced production fuel-cell automobile.

[Source: Honda]

At first the 2010 Honda Insight appears to be a cynical attempt to copy the Toyota Prius, but as we stated in our first drive review, it's anything but. Mugen wants to completely eliminate any semblance of the little Toyota appliance by applying its design and engineering know-how to create a sporty little 5-door hybrid.

Mugen has challenged its designers to create a sporty, yet functional aero kit for the 2010 Honda Insight and have done just that, but at the price of a clean look. The added bits include a front sports grille, aerodynamic front under spoiler, fog lamps, aero side skirts, ventilated visors, rear under spoiler with integrated diffuser, rear wing and your choice of a set of aluminum XJ or NR 8-spoke wheels in 15- or 16-inch sizes. The Mugen Zero-Lift Honda Insight bodykit does just that, it creates zero lift; at least that's what Mugen claims.

The biggest and most exciting addition to the little hybrid is in the handling department. Mugen is offering a sport suspension package which includes new springs and dampers that eliminate 20mm from the stock ride height. They also offer i-TCMS (intelligent-Tire Condition Monitoring System) that, as you'd guess by the name, monitors the tire condition.

The silliest looking bit on the 2010 Mugen Zero-Lift Honda Insight is the sport silencer exhaust and its slightly out of place triangular exhaust tip. The interior gets a nifty set of Mugen sports mats and some aluminum sports pedals.

We're sure that Mugen will find plenty of buyers in Japan (they'll have to) because there are currently no plans to bring the 2010 Mugen Zero-Lift Honda Insight to U.S. shores.

[via Mugen]

The new hotness in dedicated hybrids was caught with a thin layer of fresh snow on top, while the driver we're assuming is enjoying Park City's famous slopes. The production 2010 Insight was unveiled in the flesh only a couple of weeks ago at the Detroit Auto Show to absolutely no fanfare, not even a press event. Even though we don't know the officially official base price on the car, it's expected to come in around $18,500 and with a conservative 41 MPG combined fuel economy, it should set hybrid buyers pants on fire when it hits showrooms. Perhaps this snow will cool 'em down a bit.

This was probably a carefully assembled scene destined for fancy lighting and a once-over by high-dollar photographers for some glossy print mag. Instead, we drove up in our GEM car and took these first-ever photos of the 2010 Honda Insight with its direct rival, the 2010 Toyota Prius. The two hybrid headliners from Japan made their official debuts here at the 2009 Detroit Auto show and will be duking it out for self-satisfied sales later this year.

The 2010 Ford Fusion Hybrid was also there, which is funny because it was previously been spottedposing with the Cadillac Converj, another car in no way associated with the Fusion's segment of "non-jellybean-shaped sedan with great gas mileage." The Fusion Hybrid is a great car on its own merits but folks are tossing it into shoots, making it look like Chester the Terrier. 'Hey guys! What's up, fellas? Want to play hypermiling?'

Remember the South Park episode "Smug?" All the uppity environmentalists drove around in whooshy little cars that looked like generic versions of the Toyota Prius. That distinctive shape has come to define the Hybrid vehicle in the American psyche more by luck than intention; Toyota arrived at the shape for the Prius by working out the most aerodynamic way to package a traditional five-passenger vehicle. The result looked like no vehicle before it. The 2010 Honda Insight takes the same approach and, unsurprisingly, arrives at a very similar answer. The Prius is actually more aerodynamic than the Insight (.26 Cd vs. .28), despite the latter’s slightly smaller frontal area, overall size and a significant effort invested by Honda in areas like the partially flat undertray. If anything, the Honda’s the better looking car, benefiting from its five year younger age, sharper lines and more refined detailing.

In that South Park episode people drove Hybrids because they wanted to feel “like they were doing something.” No one seemed to have any idea what that meant. They didn’t want to make any sacrifices to achieve whatever that “doing something” was, but they sure wanted their discretionary purchases to reflect their willingness to do it. What the Insight seeks to do is give people a way to be “a part of the solution, not the problem” for less sacrifice.

As you’d expect, a significant portion of that reduced sacrifice comes from the pricepoint. Honda hasn’t yet released an official price, but its own hints and informed speculation pegs it somewhere in the $18,500 neighborhood. That’s a reasonably large difference from the current 2009 model Prius, which starts at $22,000. If Honda can maintain that price differential, or maybe even increase it when the 2010 Toyota Prius is launched, it’ll have a significant advantage over the segment leader.

But does the Honda offer less due to the lower price? Yes and no. The big question is fuel economy. In this, the Honda appears to fail. The Insight hasn’t been EPA tested yet, but Honda estimates the results will be 40 MPG city, 43 highway, 41 combined. The 2009 Prius is officially EPA rated at 48/45/46. It’ll be interesting to see how big that gap is when the 2010 Prius is revealed. Of course, the $2,500 price differential will buy an awful lot of gas.

But neither is the Toyota Prius is the most economical vehicle on the block. According to hypermiler Wayne Gerdes from CleanMPG.com, Honda’s own European Civic I-CTDI is capable of returning significantly better fuel economy than either hybrid. Wayne managed to get 69.9 MPG out of the Insight while driving through a suburban area without using any of his extreme hypermiling techniques like massively over-inflated tires or coasting with the engine off. We’re hypermiling neophytes with barely a fleeting interest in fuel economy, yet last year we saw 73 MPG from a Honda Civic I-CTDI.

Honda’s decision to offer the less fuel efficient Insight in America as opposed to the Prius-killing Civic diesel can only have been made for one reason: Americans wanted the less efficient vehicle.

That’s not to say that the Insight isn’t a good car. It is, and that, in our minds, is its biggest success. Drive a Prius for any reason other than decent mileage and you’ll be massively disappointed by the experience. It’s not all that slow, but it is unresponsive and wallowy. The brake pedal feels weird due to the regenerative system and the whole thing is just sorta lacking. In contrast, the Honda is actually somewhat fun to drive. I mean, we’re not talking Civic Type-R levels of hoonage potential, but imagine a little bit heavier Honda Fit and you wouldn’t be far off. The Insight actually weighs 2,723 Lbs, the current Prius weighs 2,921 and the Fit weighs 2,359. Initial strangeness comes from the CVT, which, due the minimal amount of lightweight sound deadening used, leads to a raucous engine. Put your foot down and the tinny sounding note invades the cabin at a steady rate, it doesn’t sound like normal acceleration. Honda doesn’t quote a 0-60 time yet, but expect it to be in 11-12 second range.

Other than that, the fancy powertrain is virtually unnoticeable. Honda has gone to great lengths to seamlessly integrate the 1.3-liter i-VTEC gasoline engine and 10-kilowatt electric motor, you’ll have to be paying attention to the gauges to tell when one is working and the other’s not.

The Insight is also a remarkably practical vehicle given its overall size and low roofline. The giant hatch lifts to nearly vertical, revealing a capacious trunk and 60/40 seats that fold nearly flat. Rear legroom is a little cramped for adults and a little smaller than the Prius, but the Insight has 1.5cubic feet more cargo room than the larger Prius. All the hybrid gubbins are cleverly integrated and stowed under the spare tire, which is under the flat cargo floor. The fuel tank is under the rear seats.

The Insight’s other big trick is the Eco Assist system. Like Ford with its Fusion Hybrid, Honda has acknowledged that drivers are the biggest determining factor in its vehicles’ ability to sip gas. The Eco Assist system helps drivers drive more economically by giving them the information and encouragement to do so, but also employing an Econ mode that provides a little help on the way. That gauge set isn’t quite as informative as the Fusion Hybrid’s Smartgauge system, nor a sexy, but it is more intuitive, using a simple speedo backlight that glows green when you’re being responsible, fading to dark blue as you use more fuel. There’s also a complicated, and somewhat tacky system of growing leaves that help track your overall performance.

The Econ button is capable of making the Insight about 10% more efficient on its own. Think of it like Prozac for cars, evening out the peaks and valleys of your throttle inputs, turning the engine off earlier when coming to a stop, running the A/C more efficiently and telling the cruise control to use less throttle. It’s a welcome aid for when you don’t want to pay attention to driving slowly, while the gauges should train drivers to do exactly that in the long term.

Unlike that South Park episode, we don’t think this hybrid is going to lead to a Smug attack capable of destroying the world. Rather, it’s going to allow people who want to be seen to drive a hybrid a cheaper way to have their supposedly green credentials immediately recognized by like-minded hypocrites while giving buyers a better driving, more practical vehicle than they likely bargained for. Is it going to save the world? No. But it is going to cash in the well-intentioned, but ultimately misguided desire a lot of people have to do so in a big way.

Information leaked in Honda's official magazine in Belgium and published late yesterday on Carscoop indicate on the European cycle, the 2009 Toyota Prius (the current model) is officially rated at a combined 54.7 MPG average; the 2009 Insight only manages 53.5 MPG in the same test. Lets do some quick math: In the euro cycle, which is more optimistic than American EPA tests, the Insight is 1.9% less efficient than the current Prius. Using the Prius’s official 46 MPG EPA figure to determine a US EPA cycle projection, we can calculate that the Insight would, all thing being equal, manage 45 MPG. 1 less than the Prius. It should be noted, however, that these EPA numbers are estimates only and not official.

The Insight uses the same 1.3-liter, 4-cylinder gasoline engine as the Civic Hybrid, here delivering 88 HP from the engine and a total of 95 HP combined. The gas engine produces 90 lb-ft of torque while the electric motor makes 76 Lb-Ft.

The Belgian Insight will be offered in two trim levels. Standard on both is ABS, Stability Control, a full compliment of airbags, climate control and a CD radio. The up spec model adds Bluetooth, parking assist, cruise control, fog lights, heated front seats and rain sensors.

Expect more details at next week’s Detroit Auto Show, or before then, if another European division of Honda decides it wants in on the embargo break action.

[via Carscoop]

But that's not all these new images tell us. If we take a closer look at the rest of the dash, it looks like the Insight will share design cues with its Euro Civic cousin and offer such features as a USB aux audio input, a CD/MP3/WMA disc drive and an overall simple control scheme. What we don't know is what the heck an "S" means in the PRNDL cadence. What the heck does "PRNDSL" mean? Park, reverse, neutral, drive, second and low? Probably, but we're holding out for a "Superamazing" gear.

NEW INSIGHT TECHNOLOGY HELPS DRIVERS MAXIMISE FUEL ECONOMY
Dashboard display encourages and rewards greener driving styles

Honda has announced a new Ecological Drive Assist System to help drivers achieve better fuel economy. The technology will feature on the new Insight family hybrid car, which goes on sale in spring 2009.

It will be the world’s first system to combine three different functions to enhance fuel economy: an ECON Mode which controls engine, transmission and other powertrain components to support more fuel-efficient driving; a guidance function that helps drivers become more fuel efficient behind the wheel using the colour of the speedometer display; and a scoring function that provides instant and long term feedback on driving techniques, after each journey.

Honda developed the Ecological Drive Assist System to help its customers improve their fuel economy in real world conditions. The scoring function provides cumulative, long-term feedback through graphic ‘leaves’, which ‘grow’ over time as drivers learn and then implement a smooth driving style that boosts fuel economy. The visual nature of the scoring function display makes it easy and enjoyable for drivers to improve the efficiency of their driving skills over time.

“Hybrid technology delivers great fuel economy and low emissions, but these can both be affected by driving style,” says John Kingston, Government Affairs and Environment Manager at Honda (UK). “This new package encourages greener, more efficient driving, in a fun and engaging way.”

The technology will further boost the appeal of the Insight, which is due to hit UK showrooms in the spring next year. Honda has already announced that the 5-door family car will be significantly lower in price to any other hybrid on the market, making petrol-electric technology accessible to more people.

A production version of Insight will be unveiled at the Detroit Motor Show, in January 2009.

To learn more about Honda’s Ecological Drive Assist System and the new Honda Insight, please visit: http://www.insightecon.co.uk

Key features of the Ecological Drive Assist System

1. ECON Mode
By pushing an ECON button on the dashboard, drivers can engage ECON mode to support more fuel efficient driving.

As well as controlling the engine, CVT and other powertrain components, ECON Mode also adjusts the air conditioning unit, extends idle stop time and increases regenerative recharging during deceleration to enhance the fuel efficiency of the Insight.

2. Guidance function
The main part of the guidance function is an ambient meter in the form of a background colour behind the speedometer display that changes to indicate real time fuel consumption.

The ambient meter displays a green colour when fuel-efficient driving is being achieved: a blue-green colour when relatively fuel-efficient driving is being achieved with smooth acceleration and deceleration; and a blue colour during heavy fuel consumption.

The ambient meter makes the driver aware of real-time fuel consumption patterns, and encourages the driver to be more fuel efficient, while trying to maintain the green colour display.

The Ambient Meter is the world’s first technology of its kind that encourages environmentally-responsible driving by responding to braking practices as well as acceleration.

3. Scoring function
The aim of the scoring function is to engage drivers in more fuel efficient driving, and encourage them to develop a more environmentally-responsible driving style.

The scoring function is located within the Multi-Information-Display, in the centre of the instrument panel. This part of the Ecological Drive Assist System uses graphics of tree leaves to ‘score’ the fuel-efficiency of the driver’s performance.

While the ignition switch is turned on, the display shows a score reflecting the real time driving performance.

When the ignition switch is turned off, the ‘leaves’ in the top row display a score for the journey just completed, while a horizontal bar in the bottom row of the display gives a ‘lifetime score’ that represents cumulative lifetime performance.

The Multi-Information Display also allows drivers to view fuel economy figures for the past three trips, as well as instantaneous and average fuel economy statistics.

When the technology debuts in the Insight in the spring, it will be the world’s first function of its kind to provide real-time and post-trip assessments of the impact of driving habits on fuel economy.

Honda to Display Concept Model of All-New Insight Dedicated Hybrid Vehicle Scheduled for Release in 2009 at Paris Motor Show

TOKYO, Japan, September 4, 2008 - Honda Motor Co., Ltd. announced that it will display the concept model of its all-new Insight dedicated hybrid vehicle at the 2008 Paris Motor Show (October 2–19; Press Days: October 2–3). Honda is introducing the advanced Insight to meet the needs of customers in a new era of widespread demand for hybrid vehicles.

The name Insight was chosen to denote Honda's "insight" into a new era in which hybrid vehicles come within reach of most car buyers.

A five-door, five-passenger compact hatchback, the new Insight will feature an innovative new platform in which the battery and control unit are located beneath the cargo space for exceptional utility and a light, pleasing driving feel. The new Insight features Honda's innovative, highly efficient compact hybrid powerplant, in which a gasoline engine serves as the main power source and the electric motor assists when extra power is needed, such as during passing or start-up and acceleration.

The new Insight also features a new driving support function that helps drivers make the most of its exceptional fuel economy to achieve more efficient, environmentally responsible driving.

Thanks to reductions in the weight and size of the Insight's key components, Honda has also achieved significant cost reductions.

Honda plans to introduce the production version of the all-new Insight to the markets in Japan, Europe and North America in spring 2009 and projects annual global sales of 200,000 units.

At the Paris Motor Show, Honda will also display the FCX Clarity, its fuel cell automobile that offers the ultimate in clean performance, producing absolutely no CO2 emissions in operation; and a design study model of the CR-Z lightweight sports hybrid vehicle, scheduled to be released in the near future.