Reviewing the new Honda Insight hybrid, Jeremy Clarkson, Top Gear's bombastic hater-of-all-cars-not-designed-over-tea-and-crumpets, echoed claims from our first drive. Then he dialed them up from ten to eleven, saying the hybrid's "...terrible. Biblically terrible." [Times Online]

For the first time ever, a hybrid vehicle is the best-selling car in Japan. But the champ is not the new Prius, but rather the newcomer 2010 Honda Insight. Green is big in Japan.

The all-new 2010 Honda Insight is now the cheapest new hybrid in the US, with a starting price of $19,800 before $670 destination, license, registration and smug tax.

This just in from the JDM, full details of the 2010 Mugen Zero-Lift Honda Insight with all of the aero bits said to help create zero lift. We'll let you form your own opinion.

Intrepid reader Roger has captured what we believe to be the first shots of the 2010 Honda Insight in a ski resort town.

After the Detroit Auto Show closed yesterday, we stuck around and captured the first shots of the freshly unveiled 2010 Toyota Prius with the 2010 Honda Insight; also, a 2010 Ford Fusion Hybrid was there.

The 2010 Honda Insight looks like a cynical attempt to copy the Toyota Prius. It's not. Actually, the Insight is a very cynical and clever attempt to give Americans exactly what they want.

According to leaked info in Honda's official magazine in Belgium, the European 2009 Honda Insight is less fuel-efficient than the current Toyota Prius — but may only be about 1 MPG less.