The guys over at VW are fidgeting... "Ich weiss nicht, should vee tell zem about zee Phaeton? Nein. Zey should lern zemselves! Ze hard way. Ja. Zey vill fail!"
There's no way I could pay $96k for a Hyundai. If I'm spending that much, then I'm cross-shopping this with an Audi S8, M-B S-class, or a BMW 7-series, and I don't see how it could be better than any of those.
If they were able to sell it here for about $20k less, then maybe. But it'd have to be competitive luxury-wise to even get a nod.
@elwood: It will be sold in Korea. People are very patriotic there, so domestic brands have high appeal. It's sort of like those people who live in Detroit and say they will only buy American.
to me hyundai has always just been that korean company that takes little design snippets from every other manufacturer and makes it their own. they never really seem original.
Whoa, chill out guys. He wasn't insulting South Korea.
He was just making a statement.
Basically what he was saying is that if he had $100k, he wouldn't buy a car built in a jungle clearing by somebody who rides an ox to work. Totally understandable, I probably wouldn't either.
I wouldn't be surprised if we see the next generation of it. But they need to give the Genesis time to turn around Hyundai's image of making cheap products. The Azera is a great car too, but it just wasn't exciting enough.
There was a time when the same could be said of BMW, when they were trying to live up to Buick's reputation. Fifteen years ago, they also said the same thing about Lexus.
I'm not saying that it will happen overnight, or that it will happen at all, but times do change.
If you park a Hyundai next to a $100k car, it will immediately knock $15k off the value of the $100k car for the period of time that the Hyundai is present.
Maybe it's just my monitor but those wood bits looked day-glo orange in the thumbnails. I started thinking executives in Korea have some interesting tastes...
I'm not feeling the grille on it but otherwise this is a nice looking car inside and out. Put the USDM-style Genesis grille on it and you have a winner.
@Anand Krishna Thakur: They must have shot that shiny part of the wood. Anyway, it seems that the wheel doesn't match the dash. Lexus used to make this a lot.
Man, without the Engineered Press Release Synopsys (ePRS) I had to read that jarble. I could have told you from looking at it that it was a Genesis + MKZ grille + Hood Ornament. Interesting that the Korean Automaker is using Greek Letters to categorize their engines (Tau, Lambda, epsilon, theta...) And to upgrade from a Lambda to a Tau it'll cost you roughly 30,000!? Holy crap.
Frat boys rejoice - you can drive a Tau, Lambda, Tau for a combined total of only $180,000! Or you can buy a $35 hoodie.
@Chris P. Bacon: I was going to go the frat direction until I read the safety equipment and figured it was targeted towards Asian women (read: bad drivers).
The ePRS (US Patent No. c11077983) translated the press release to this:
The all-new Hyundai EQUUS will be offered for just under $45,000 and ranging up to roughly $74,000. The starting price is less than half the original price target, proving this car is only half as cool as anticipated.
To up the cool-factor, a limo-ized version will be available later this year with the 5L Tau engine.
Initially, the EQUUS will be offered with the 213kW and 358Nm Lambda 3.8L V6 or the 269 kW and 439 Nm Tau 4.6L V8. Strange how closely the displacements of Hyundai engines match those of Ford engines.
EQUUS is targeted at short Asian women and will feature an electric parking brake that automatically disengages when the gear selector is put in D. We know our target market cannot be bothered with small details like releasing the parking brake.
Speaking of brakes, we know our target market can't be bothered with using the brakes at all and enjoys massages, so we have a "safety" feature called the Pre-Safety System which automatically applies the brakes, triggers a flashing light, and a vibration in the seatbelt.
Video cameras in teh back and sides will ensure the our target market does not smash into crap while parking.
Finally, we have unexpected heating on the steering wheel to keep the delicate hands of our target market comfortable on cold days and a beverage cooler in the glove box since a) the driver won't need gloves and b) the passengers will probably want to be drunk.
Hey, in Korea, if a pedestrian gets hit by a car, it's the pedestrian's fault. At least that hood ornament makes sure those damned pedestrians won't make that mistake again.
@elitza is the liver: No. While the Phaeton did fail to be commercially successful, it failed with zero miserableness and with spectacular grace, elegance, and refinement. Kind of like the Andrea Doria.
These new Hyundai's are looking mighty good. I suspect there are plenty of people out there who don't care what brand is on the car and only care about how nice it is inside.
@jbownsabmw and Will Work For Fuel: I recently drove a Genesis coupe and didn't like it, it felt uneven, lacking in precision, and really insulated from the road , kinda like cotton.
The overall quality did however beat most production cars I've seen.
04/09/09
"Ich weiss nicht, should vee tell zem about zee Phaeton? Nein. Zey should lern zemselves! Ze hard way. Ja. Zey vill fail!"
04/09/09
Scoff!
Derision!
Scorn!
04/09/09
04/09/09
If they were able to sell it here for about $20k less, then maybe. But it'd have to be competitive luxury-wise to even get a nod.
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What your comment has to do with Korea is beyond my understanding.
04/09/09
Whoa, chill out guys. He wasn't insulting South Korea.
He was just making a statement.
Basically what he was saying is that if he had $100k, he wouldn't buy a car built in a jungle clearing by somebody who rides an ox to work. Totally understandable, I probably wouldn't either.
04/09/09
Way to clean up the mess, Cannoli.
Lol.
04/09/09
04/09/09
I always try to diffuse situations first.
If that doesn't work, even though I know violence isn't the answer, I get it wrong on purpose.
04/09/09
Give it time.
04/09/09
04/09/09
There was a time when the same could be said of BMW, when they were trying to live up to Buick's reputation. Fifteen years ago, they also said the same thing about Lexus.
I'm not saying that it will happen overnight, or that it will happen at all, but times do change.
04/09/09
04/09/09
Hyundai and 100k car are not synonomous, not even close.
Not true! Why, I bet a Hyundai could park real close to a 100k car. So there's that.
04/09/09
If you park a Hyundai next to a $100k car, it will immediately knock $15k off the value of the $100k car for the period of time that the Hyundai is present.
04/09/09
I'm not feeling the grille on it but otherwise this is a nice looking car inside and out. Put the USDM-style Genesis grille on it and you have a winner.
04/09/09
03/17/09
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03/17/09
As long as she scores a 7 or above, or, alternatively, a 5-6 and brings a six-pack of beer with her.
03/17/09
03/17/09
03/17/09
Frat boys rejoice - you can drive a Tau, Lambda, Tau for a combined total of only $180,000! Or you can buy a $35 hoodie.
03/17/09
A heart click for the alternative ending.
03/17/09
The all-new Hyundai EQUUS will be offered for just under $45,000 and ranging up to roughly $74,000. The starting price is less than half the original price target, proving this car is only half as cool as anticipated.
To up the cool-factor, a limo-ized version will be available later this year with the 5L Tau engine.
Initially, the EQUUS will be offered with the 213kW and 358Nm Lambda 3.8L V6 or the 269 kW and 439 Nm Tau 4.6L V8. Strange how closely the displacements of Hyundai engines match those of Ford engines.
EQUUS is targeted at short Asian women and will feature an electric parking brake that automatically disengages when the gear selector is put in D. We know our target market cannot be bothered with small details like releasing the parking brake.
Speaking of brakes, we know our target market can't be bothered with using the brakes at all and enjoys massages, so we have a "safety" feature called the Pre-Safety System which automatically applies the brakes, triggers a flashing light, and a vibration in the seatbelt.
Video cameras in teh back and sides will ensure the our target market does not smash into crap while parking.
Finally, we have unexpected heating on the steering wheel to keep the delicate hands of our target market comfortable on cold days and a beverage cooler in the glove box since a) the driver won't need gloves and b) the passengers will probably want to be drunk.
03/17/09
03/17/09
Hey, in Korea, if a pedestrian gets hit by a car, it's the pedestrian's fault. At least that hood ornament makes sure those damned pedestrians won't make that mistake again.
03/17/09
Well, I suppose they can just help. Rarely has anybody been killed by a hood ornament that wasn't attached to a moving car.
...or perhaps the hand of an angry spouse who's just so sick of you spending your time out here in the garage workin on this @&%*#$! $&%#ING! CAR!
03/17/09
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03/17/09
Same with performance and the Genesis coupe.
03/17/09
The overall quality did however beat most production cars I've seen.