1 they did attempt to make a AWD using the Volvo running gear and a 280BHP ST but the driving experience was not edgey enough and it did not handle as well as you would have expected
2 If the car had been AWD it would have attracted a much higher road tax in the UK (due to the extra weight) which is the biggest market the car has been designed for. As it stands the car is only 225g/co2 which is 1 gram higher than the current ST.
3 The cost of the AWD system meant that the car would not have been financially viable.
4 The performance gains from the AWD system were not enough to warrant further investigation."
8000 to be built over two years,50% for the U.K. & i'll have mine in white thanks...
I own an 01' Focus ZX-3 with the Duratec 16v motor and love the thing. I was looking at Golf's at the time but they were a couple grand more on the used car market than the used Focus was. It handles great, has a nice design thats not a jelly bean. All you have to do to understand why the Blue Meany showed here won't do well is look at how many hatch versions of the first gen focus have been sold vs the sedans. this USofA generally doesn't like hatches. Jettas out sell Golfs here and ONLY here. I have always preferred hatches but I also love Alfa's so I (like many here) are not the USA buying norm.
I've been saying for years that Ford just needs to take its European designs and start producing them in the States as well. I don't understand why Ford US insists on creating inefficient ugly cars, while Ford Europe constantly out-does them.
A Rally Ka, Puma or Focus would probably sell well here now. Oh well.
@Quasigriz: Short answer is "Because Europeans will pay real money for a Ford, while the US will generally only buy them with incentives...or in fleets"
It's a downward spiral. They're going to start offering Euro products here, but it's TBD whether people will pay close to MSRP for them.
I have high hopes for Fiesta and the C1 Focus here.
A sharp looking car, to be sure. Not quite my flavor, but even without the ricer bits, it would still kick the crap out of any small car offering the Detroit 3 have on tap for the US market.
So the average Focus buyer doesn't give a shit about driving dynamics. Why can't the US Focus at least look like this?
And then offer a proper Euro focus in the US for those that understand what a hatch is supposed to be.
@layabout met the real Santa: dude... don't sell it... you don't want to!... keep it... and if you don't want to drive it all the time... buy a beater until you can afford something you like.... just don't sell it!!
I cannot believe hot hatches like this would not sell here. Why won't Ford bring these cars to America? This would provide buyers an American alternative to the Subaru WRX and the Mitsubishi Lancer. Idiots!
@rlj676-new job, same problems: If you define success by total units sold, then the Lancer Evo, WRX, or Focus RS are not as successful as many other cars on the market. But if you are saying that those cars are not profitable, then I would have to ask for some evidence. There are niche products that are profitable for every manufacturer. There are also new markets waiting to be discovered and filled by the auto manufacturers and profits to be made on those cars. A successful car is not always the one that sells the most units.
Yes they can be profitable in smaller volumes, but they must be based on a "larger volume" car....and 99% of the time those special ones never recoup the investment of all the tooling. If you sell 10,000 units of a special make over 2 years, every Mil of investment in Engineering and tooling, which there will be a ton of, needs $50 more on the car to make it up. Add that up with the more expensive parts themselves, and it rarely returns a profit.
But moreso my point is Focus sales are far more succesfull than the Lancer, WRX, etc. So, with like cost structures, which would be more profitable?
@rlj676-new job, same problems: This is exactly the problem I am talking about. If you are thinking that you need to base a performance model on a lower range model, then you end up cost averaging, and the performance model doesn't make sense. If instead, you look at the final product in and of itself, and figure out how to get the product out profitably, then it stops being a volume proposition.
If you will notice, many of your arguments come down to 'we have these regulations here in the US that are preventing us from doing X.." That is a regulatory issue. If, instead of lobbying for LOANS, some bright bulb started to talk about lifting that regulatory load, these cars could BE HERE TOMMORROW. And if now isn't the time to do it, it will be never. Somebody in Detroit needs to pull a string or two and start that conversation in Washington. AND PRONTO!
12/10/08
Suck it long, and suck it hard.
Love,
Your Home Country
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"A number of reasons:-
1 they did attempt to make a AWD using the Volvo running gear and a 280BHP ST but the driving experience was not edgey enough and it did not handle as well as you would have expected
2 If the car had been AWD it would have attracted a much higher road tax in the UK (due to the extra weight) which is the biggest market the car has been designed for. As it stands the car is only 225g/co2 which is 1 gram higher than the current ST.
3 The cost of the AWD system meant that the car would not have been financially viable.
4 The performance gains from the AWD system were not enough to warrant further investigation."
8000 to be built over two years,50% for the U.K. & i'll have mine in white thanks...
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WOOOOOOOOO!!!
12/10/08
A Rally Ka, Puma or Focus would probably sell well here now. Oh well.
12/10/08
It's a downward spiral. They're going to start offering Euro products here, but it's TBD whether people will pay close to MSRP for them.
I have high hopes for Fiesta and the C1 Focus here.
12/10/08
Just a thought
Scroggzilla
Democracy/Extortion loving kaiju
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So the average Focus buyer doesn't give a shit about driving dynamics. Why can't the US Focus at least look like this?
And then offer a proper Euro focus in the US for those that understand what a hatch is supposed to be.
Except lose those f@#%ing fender vents.
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However, I do have a question: Why do people use PS? Go with HP or kW!
12/10/08
It literally means HP, but is still a little different than our HP measure.
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... ♪I'm blue, da ba de, da ba die, Da ba de, da ba die♪
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What's funny is the 2 cars you list ARE NOT commercial successes. The C170 outsales both combined I'd bet by a fair margin.
The public at large does not want what we do.
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Yes they can be profitable in smaller volumes, but they must be based on a "larger volume" car....and 99% of the time those special ones never recoup the investment of all the tooling. If you sell 10,000 units of a special make over 2 years, every Mil of investment in Engineering and tooling, which there will be a ton of, needs $50 more on the car to make it up. Add that up with the more expensive parts themselves, and it rarely returns a profit.
But moreso my point is Focus sales are far more succesfull than the Lancer, WRX, etc. So, with like cost structures, which would be more profitable?
12/10/08
If you will notice, many of your arguments come down to 'we have these regulations here in the US that are preventing us from doing X.." That is a regulatory issue. If, instead of lobbying for LOANS, some bright bulb started to talk about lifting that regulatory load, these cars could BE HERE TOMMORROW. And if now isn't the time to do it, it will be never. Somebody in Detroit needs to pull a string or two and start that conversation in Washington. AND PRONTO!