The 2010 Chevy Cruze is still a year away from landing on U.S. shores, but that doesn't have anything to do with its World Touring Car Championship racer sibling showing up in China. The Rob Huff, Alain Menu and Nicola Larini-driven Cruze WTCC replaces the aging Chevy Lacetti racer and will be powered by a race-prepped 2.0-liter four cylinder. Come on GM... gimme, gimme, gimme!

Someone apparently fell asleep at the podium when lecturing on the evils of product complexity as the Cruze is being offered with a whopping nine model variants and three different engine choices. Of course the US market won't get so many options, but those finicky Euros just have to get a stinky old 2.0-liter diesel which nobody in the US would ever want, ever. Grumble, grumble.

CHEVROLET ‘CRUZES' AHEAD ON PRICE…

* Price announced for Cruze, from £11,545 on-the-road
* Exceptional spec levels even on entry-level car
* On sale from July 2009

Keeping an eye on money has never been more topical, and the good news for Chevrolet customers is that the all-new Cruze will be true to the brand's traditional value-for-money ethics despite its premium styling and build quality.

The newcomer, which has the stance of a four-door coupe, will start from just £11,545 on-the-road, and will arrive at UK Chevrolet retailers in July.

It will be offered with a choice of four engines – 1.6 (113PS) and 1.8-litre (141PS) petrols featuring variable valve timing for maximum performance and efficiency, plus two diesels, both 2.0-litres and with a choice of 125PS or 150PS power outputs. Automatic transmission will be offered on the petrol models.

The range will kick off with the 1.6 S, which enjoys a comprehensive list of standard equipment despite its value price tag. As well as remote central locking, the model features follow-me-home lighting, a feature normally reserved for premium cars, a quality CD-radio system, electric front windows, a fully-adjustable driver's seat and steering wheel, six airbags, ESC, upmarket soft-touch cabin materials, and premium blue-backlit dashboard dials. The 1.6S A/C model, at £11,995, also adds air conditioning.

The LS model, expected to be the best-seller in the range, starts at only £12,595 for the 1.6 manual variant and includes air conditioning as standard, plus other upmarket features such as 16-inch alloy wheels, a chrome edged radiator grille, front fog lights and reverse parking sensors.

Flagship of the range will be the LT, which comes in 1.8 petrol or 2.0-litre diesel guise, starting at £13,595. For that, you get a list of specification that's truly befitting of a luxury car, including cruise control, climate control, an automatic anti-dazzle rear view mirror, an upgraded high-output stereo, electric rear windows, chrome detailing and 17-inch alloy wheels, plus the option of an integrated satellite navigation system.

The Cruze will also spearhead Chevrolet's campaign in the 2009 World Touring Car Championship, which kicked off on March 8 in Curitiba, Brazil. The UK round of the WTCC takes place at Brands Hatch on July 19 – just in time to coincide with the car's UK introduction.

GM Announces $500 Million Investment for New Small Car

New Chevrolet Cruze to be built in Lordstown, Ohio

All-new Chevrolet Cruze Features Dramatic Design (Press Release)

Lordstown, OHIO – General Motors Chairman and Chief Executive Officer Rick Wagoner today announced that the company will invest more than $500 million in the U.S. to build the Chevrolet Cruze, an all-new global compact car. The vehicle will be built at its Lordstown, Ohio plant. The Chevy Cruze will be officially unveiled at the Paris Motor Show in a few short weeks. In a surprise move, the investment announcement was accompanied by a glimpse of the Cruze life-size show property.

The investment in Lordstown is one of several that have been announced at U.S. plants in the past five years, adding up to over $2 billion total investment in Ohio and more than $20 billion in the United States. "One of the key reasons for the success of the Chevrolet Cobalt and Pontiac G5 is the Lordstown workforce and the strong partnerships with the UAW and local and state officials," Wagoner said. "Based on the quality of work and these strong partnerships, we are pleased to announce our plans to invest another $500 million in the Chevy Cruze product program in the U.S., including more than $350 million in Lordstown."

Ed Peper, GMNA vice president of Chevrolet, spoke to GM's strong position in delivering fuel-efficient vehicles that consumers want to buy. "The Cruze will build on the already successful Chevrolet Cobalt, Cobalt XFE and Cobalt SS, all of which are nearly sold out in dealer showrooms," Peper said. "Our dealers are asking for many more Cobalts than we can build."

Chevrolet Cobalt sales are up 16 percent, year-to-date through July 2008, with an impressive 33 miles-per-gallonhighway. The new Cobalt XFE model jumps to 37 miles-per-gallon and is selling almost as soon as it's unloaded from the delivery trucks to dealerships.

The Chevrolet Cruze epitomizes the global nature of the automobile industry and General Motors' commitment to deliver fuel efficient, high-quality products. Cruze is the result of a development process harnessing GM's global design and engineering expertise. It is the first of a new family of compact Chevrolets that will continue the attention to quality, fuel efficiency, and strong value promise of the highly successful Malibu and all other vehicles under the Chevrolet brand.

"The Chevrolet Cruze was designed and engineered by our global teams in Europe and Asia Pacific and will be manufactured in those regions in addition to the assembly plant here in Lordstown, Ohio," Wagoner said. "Our goal for the Chevrolet Cruze is to lead in fuel economy in this very competitive car segment."

The new Cruze will be launched in Europe and Asia Pacific next year. It's scheduled to make its European debut at the Paris Motor Show in October.

General Motors Corp. (NYSE: GM), the world's largest automaker, has been the annual global industry sales leader for 77 years. Founded in 1908, GM today employs about 266,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 35 countries. In 2007, nearly 9.37 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn, Vauxhall and Wuling. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at www.gm.com.

Photo Credit: Getty Images / Bill Pugliano

All-new Chevrolet Cruze features dramatic design

Detroit - The first photographs of Chevrolet's all-new Cruze sedan - making its world premiere at the Paris Motor Show in October - reveal a dynamic four-door coupe that proves exciting design and value are not mutually exclusive.

On sale beginning in Europe from March next year, Cruze features a dramatic re-interpretation of the traditional sedan featuring Chevrolet's new global design language that is becoming a signature on all new products carrying the gold bowtie.

Cruze's arching roof-line, extending from the steeply raked windshield to its sloping rear pillars and short rear deck, brings coupe-like proportions to a compact sedan.

Wider and longer than most of its competitors, Cruze has a purposeful stance with its wheels located at the outer edges of the tautly drawn bodywork. Noticeably tight body panel fits and a restrained use of exterior trim add to a high quality, 'hewn from solid' appearance.

Cruze's dramatic profile is matched by bold front styling, with large headlamp housings that wrap around the front corners and sweep up, arrow-like, into the fenders and sculpted hood. Other distinct design themes include a concave shoulder line, the two-tier grille and a "wheels-out/body-in" stance. Inside, Cruze features a 'twin cockpit' design motif, first introduced in the iconic Corvette sports car.

"Our goal in designing Cruze was to be bold, not evolutionary," says chief designer Taewan Kim. "We wanted to take a big step forward, making a strong design statement for Chevrolet products around the world."

Visitors to the Paris show will see how Chevrolet's progressive design is also reflected in the quality of Cruze's interior. The use of grained surfaces, soft-touch materials and low gloss trim panels ensures a quality ambience that echoes the clean, harmonious design of the exterior.

At launch in Europe, Cruze will be available with 16-valve, 1.6-liter (112 hp/82 kW) and 1.8-liter (140 hp/103 kW) gasoline engines featuring variable valve timing (VVT) on both inlet and exhaust sides, giving more power as well as better fuel economy and lower emissions. A new 2.0-liter turbo diesel, developing 150 hp/ 110 kW and 320 Nm of torque adds power with even greater frugality. Five-speed manual gearboxes and an all-new automatic transmission, Chevrolet's first six-speed application in the compact segment, complete the powertrain menu.

With sales in Europe up by 23 percent for the first six months of 2008, Chevrolet is GM Europe's fastest-growing mainstream brand. The arrival of Cruze spearheads an exciting new product roll-out program that is expected to propel the brand to even greater success.

"We are proud that Europe is leading the introduction for this global product," said Wayne Brannon, Executive Director, Chevrolet Europe. "Chevrolet has always stood for expressive value and Cruze delivers on that promise like never before. It further redefines Chevrolet with its design, quality, materials and great style inside and out. The fit and finish for gaps and interfaces sets a new standard for this segment in Europe and around the world."

Cruze is the result of a development process harnessing GM's global expertise and is the first of a new family of compact products that will deliver world class quality. It will be backed by expected highest scores in all major crash safety ratings.

The Chevrolet Cruze will be available in Europe from March 2009, followed by other global markets with regional-specific engine choices.

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Chevrolet Cruze: A new name and a new design for an all-new car

Detroit - Chevrolet announced today that its all-new entry in the compact segment will be called Cruze. The new Chevrolet will make its global debut at the Paris Motor Show in early October.

Cruze was developed by a global design and engineering team and will be built in multiple locations around the world. The Cruze approaches an overall length of 4.6 meters and offers ample interior space and cargo capacity for five passengers, giving it an advantage over competition in the compact segment.

The Cruze features Chevrolet's new global design language that will continue to be a signature element for future vehicles carrying the gold bowtie. Combined with high safety standards and excellent build quality, Chevrolet will again deliver on its promise of offering a very attractive package at an exceptional value.

The new Chevrolet Cruze will be available in European markets in Spring 2009, followed by other global regions.