The Vehicle Launch Index ranks how well new vehicle models — including new entries to the market and all-new and redesigned models — perform during the first eight months after launch. The Genesis blew the rest of the pack of 27 new models out of the water, with a score of 689 on a 1,000-point scale. Following the Hyundai Genesis in the rankings are the 2009 Ford F-150 (673) and 2009 Volkswagen Tiguan (663).

It's the third major award for the Hyundai Genesis. Consumer Reports rated it the top new upscale sedan, besting the Lexus ES 350. The Genesis also won the 2009 North American Car & Truck Of The Year award.

On the lower end of JD Power's scale were the 2009 Dodge Journey (513), 2009 Pontiac Vibe (504), 2009 Dodge Ram (459) and the Vibe's platform brother-in-arms, the 2009 Toyota Matrix (439).

Full press release below and the full chart of all 27 newly-launched vehicles are above. Click the graphic to enlarge the list to something more legible.

J.D. Power and Associates Reports: Hyundai Genesis Ranks Highest in Inaugural Vehicle Launch Index

Getting New Vehicles Right from the Start is Critical, as Automakers Will Pour $50 Billion Into U.S. Launches During the Next Four Years

WESTLAKE VILLAGE, Calif.: 22 July 2009 - The 2009 Hyundai Genesis ranks highest in launch performance among vehicle models introduced during the first ten months of 2008, according to the J.D. Power and Associates 2009 Vehicle Launch Index SM (VLI) released today.

The inaugural Vehicle Launch Index quantifies how well new vehicle models-including new entries to the market and all-new and redesigned models-perform during the first eight months after launch. The VLI examines various factors that are critical to the financial success of a launch, including turn rate, vehicle revenue, dealer gross profit, incentive spend, credit quality and residual value. In addition, VLI includes the key factors of vehicle quality and design, based on the J.D. Power and Associates Initial Quality Study SM (IQS) and Automotive Performance, Execution and Layout (APEAL) Study.SM

The Vehicle Launch Index is an independent measure designed to help automakers plan and execute successful vehicle launches in order to maximize revenue and profits, minimize incentive spending and maintain high residual values during a model's lifecycle.

"Launching new vehicles successfully is critical to the financial success of every automaker," said Gary Dilts, senior vice president of global automotive at J.D. Power and Associates. "Given lower consumer demand, vehicle proliferation and the financial pressures on the auto industry, every manufacturer must get it ‘right' from the start. By carefully analyzing more than 90 vehicle launches that have been executed in the United States, we have determined the key factors for launch success."

The 2009 Hyundai Genesis is the leading example of initial launch success and ranks highest among the 27 models examined in the 2009 VLI, with a score of 689 on a 1,000-point scale. Following the Hyundai Genesis in the rankings are the 2009 Ford F-150 (673) and 2009 Volkswagen Tiguan (663).

J.D. Power and Associates forecasts that automakers will conduct 205 new-model launches in the U.S. between 2009 and 2012 and will invest approximately $50 billion in the process. Of the 205 new models, 80 will be new entries to the market, 52 will be all-new models, and 73 will be major redesigns.

"With so much at stake, it is more critical than ever for manufacturers to launch new models that meet their financial targets, as well as product quality and consumer appeal benchmarks," said Dilts. "While some domestic manufacturers are facing tight scrutiny from the federal government and taxpayers, every automaker across the globe is being closely monitored both by governments and shareholders. Strong showings by new models are vital to the economic security of the automakers and will be instrumental in rebuilding Americans' confidence in the auto industry."

The VLI has identified the following key elements that drive the success of newly-launched models:

* Optimal vehicle price and volume levels are established prior to launch;
* Manufacturers sustain the proper product mix and incentive support;
* Automakers and dealers effectively manage inventory levels and turn rates;
* The model is attractively designed and provides high levels of consumer appeal in terms of styling, performance, functionality and ease of operation;
* The model launches with high initial quality, enhancing the automaker's image and supporting residual values.

Conversely, the following conditions lead to less-successful model launches:

* Unrealistic expectations regarding pricing and sales volumes;
* Poor balance of supply and demand, leading to excessive inventory levels;
* Inadequate vehicle appeal and poor initial quality leading to low consumer acceptance and a tarnished brand image.

The 2009 Vehicle Launch Index includes 2008 and 2009 model-year vehicles first sold between January and October 2008. Vehicles must be all-new or major redesigns and must sell at least 5,000 units during the first eight months to be included. The index is based on proprietary information collected through the Power Information Network and J.D. Power and Associates' consumer research.

The Vehicle Launch Index is part of J.D. Power and Associates' 10-module Launch Assurance Program designed to provide automakers with immediate and actionable insights about their vehicle models from initial concept and product development through manufacturing and distribution to the initial ownership experience.

About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, Web intelligence and customer satisfaction. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

About The McGraw-Hill Companies
Founded in 1888, The McGraw-Hill Companies (NYSE: MHP) is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor's, McGraw-Hill Education, BusinessWeek and J.D. Power and Associates. The Corporation has more than 280 offices in 40 countries. Sales in 2008 were $6.4 billion. Additional information is available at http://www.mcgraw-hill.com/.

Suitability Parameters:
Speed Merchants: No
Fashion Victims: No
Treehuggers: No
Mack Daddies: No
Tuner Crowd: No
Hairdressers: Yes
Penny Pinchers: No
Euro Snobs: Yes
Working Stiffs: No
Technogeeks: No
Poseurs: No
Soccer Moms: Yes
Nascar Dads: No
Golfing Grandparents: Yes

Also Consider:
• Ford Escape
• Ford Edge
• Nissan Rogue
• Saturn Vue
• Acura RDX
• Infiniti EX35
• Four-Door Volkswagen GTI
• Toyota RAV4
• Dude, just get a SportWagen

Vitals:
• Manufacturer: Volkswagen
• Model year: 2009
• Base Price: $23,200
• Price as Tested: N/A
• Engine type: 2.0-liter Turbo I4
• Horsepower: 200 @ 5,100 - 6,000 RPM
• Torque: 206 @ 1,700 - 5,000 RPM
• Transmission: 6-speed Tiptronic Automatic
• Curb Weight: 3,433 lbs
• LxWxH: 174.3" x 71.2" x 66.3"
• Wheelbase: 102.5"
• Tires: 215/65 R16
• 0 - 60 mph: 7.8 Seconds
• EPA Fuel economy city/highway: 19/26 MPG
• NHTSA crash test rating: N/A

Also see:

• 2009 Volkswagen Tiguan S, Part One
• 2009 Volkswagen Tiguan S, Part Two

Acceleration: ***
The turbo four, the standard engine for every version of the Tiguan, propels the Tiguan to 60 mph in just under eight seconds. It's enough power to quickly accelerate past traffic at highway speeds when the six-speed tiptronic transmission is in "sport" mode. In "regular" mode the transmission takes its time, almost as if it needs to call VW headquarters to make sure it's cleared to speed up before acceleration commences.

Braking: ****
As competent as the Tiguan's brakes are, and they're perfect for a vehicle this size, the parking brake is perhaps the neatest feature. Unlike the typical lever-activated handbrake or the modern push-button job, the VW has a paddle-actuated electronic parking brake with Auto Hold, which allows the driver to set the car to automatically engage the brake if on a hill. This serves almost no purpose on this tiptronic-equipped car but would have been awesome if we'd had been given a manual model to test.

Ride: ***
Even with the same three-spoke steering wheel as the Rabbit, you'll not be easily confused about what VW you're cruising in. The Tiguan offers an enjoyably soft ride ideal for the kind of customer it's going to attract. Crossing long stretches of highway there's little excess vibration and not a hint of harshness.

Handling: **
Though the steering response is quick and the crossover has a tight steering angle, the Tiguan's height and excess weight conspire against it when it comes to piloting around turns. Perhaps it's because they've played up the sportiness of the Tiguan so much, but I felt it didn't meet expectations. Too much lean. Too much chirp in the corners. Nothing about the handling helps the Tiguan differentiate itself from the competition.

Gearbox: ***
Not surprisingly, we'd recommend the six-speed manual over the tiptronic six-speed automanual. In normal driving, the transmission suffers from a high-school-Senior-early-accepted-to-Notre-Dame level of torpor. Choosing to select your own gears doesn't help much, either. The "sport" mode, however, selects slightly more aggressive shift points and speeds up the process.

Audio: **
Though the sound coming out of the 8-speaker system isn't bad, the basic in-dash CD system is too simple. The buttons are too large and the display too small, as if it were a Fisher Price My First Car Radio. Even more annoying, all models come with an auxiliary iPod port but this radio is unable to interface with it. It just sits there and basically mocks you. Booooo.

Toys: *
In S trim, the basest of base levels, the Tiguan doesn't offer much more than the auto hold feature as an added extra. If you want to expand the definition of toy, the rear seat features a fold-flat section with built-in cupholders. Yeah! Cupholders.

Value: ***
The Tiguan is well positioned as a vehicle slightly nicer than the cheaper-feeling and lower-priced Escape, with a better look than the Vue and performance not that far off from the significantly more expensive Acura RDX. Assuming good reliability, and this is a large assumption, the added cost may be worth it to someone who is not moved by the domestic or Japanese offerings but can't swing a Lexus.

Overall: ***
Based on the rest of the segment, Volkswagen has accomplished no small feat with the Tiguan. They've built a CUV with sporty looks and the quickness necessary to appeal to buyers who think it's what they want, but cushy and comfortable enough to meet their actual needs. If I needed the space and wanted a VW I'd be more inclined towards the more nimble SportWagen. But, the Tiguan's a vehicle something I'd let my girlfriend get without much protest.

Also see:

• 2009 Volkswagen Tiguan S, Part One

The book in question, Nixonland by Rick Perlstein, was rather appropriate for the trip I was making. It discusses how Richard Nixon managed to take us from a country that overwhelmingly elected Lyndon Johnson and his Great Society to one that overwhelmingly elected Nixon and his secretive society.

I say appropriate because Austin, my destination, is full of the kind of liberal McGovernites that Nixon used to divide the country to his advantage. Volkswagen has always been the brand of liberals [well, post Hitler – Ed.]. From the Volkswagen Beetles of the free love generation to the Passat station wagons of the yuppie crowd, if you see that VeeDub logo on the front you're more likely to see a "visualize world peace" sticker than a "Newt in 2012" one.

But the genius of Nixon wasn't that he divided the world into liberals and conservatives or Republicans and Democrats, it was that he split society into the elites and everyone else. Perlstein focuses on an undergraduate election at the Whittier College, where Nixon won the election for president of the student body by taking on the campus elite, represented by an organization called The Franklins. Nixon formed his own group, The Orthogonian Society, made up of everyone else. He won by a large margin.

Driving from Houston to Austin I had plenty of time to consider whether the Tiguan, in a compact crossover segment that's becoming increasingly crowded, is an Orthigonian everyman like the Ford Escape or in the more elite company of the Infiniti EX35. Who would drive the Tiguan? Richard Nixon or John Lindsey?

On the open road the torquey turbo four, shared with just about every other VW product, has a distinctly European feel to it. The quick response and ample torque across the rev range suggests good breeding and a life spent at boarding schools. Think Phillips Exeter Academy or Georgetown Prep. I hoped, while passing through Bastrop County, a notoriously Orthogonian area, that no one would notice the Franklinesque nature of the powertrain.

Pulling into Austin I predictably hit traffic and decide to carve my way through some hilly backstreets on the way to my friend's house. Here's where the Tiguan finds a more common attitude. It's a familiar ride to anyone who has driven a car in this segment. Not overly soft or abrasive. Not exciting but not disappointing. Though it shares a platform with the Golf/Rabbit/GTI family you'd be forgiven for not realizing it around turns as this crossover is a victim of its size and (car) class. It's height adding lean and vagueness, but its size retaining enough of the Golf's nimbleness to ensure it never feels totally out of its element around bends. Orthogonions would approve.

When I finally caught up with Dan he inspected the book and was satisfied to see that it was in almost perfect condition. It was time to repair to dinner so, along with his girlfriend, we hopped into the Tiguan. Dan, like many Austinites, drives a Volkswagen Golf when not using public transportation and is therefore familiar with the automaker's appointments. He liked it. Even in the basest of trims the Volkswagen stands above its non-luxury competitors — the Ford Escape and Saturn Vue — in terms of design, material and feel. The Tiguan's interior is light, airy, uncluttered and made from high quality materials; no cheap plastics or undamped switchgear in here. It's big too, the body's added height adding a roominess the Golf it's based on is totally lacking. A point for the Franklins.

I point out the folding seats and rather simple radio as a way of racking up more points for the common set, hoping to get the kind of even balance that makes these kinds of comparisons more relevant, but it doesn’t quite work. Driving around in a German CUV, even one that isn't particularly luxurious, is still driving around in a European car. An impoverished Duke is still a Duke.

In the end, the Tiguan ends up being not common enough to be an Orthogonian though not quite luxurious and well bred enough to be a true Franklin. We'll call it a Franklin anyways. As Nixon became more paranoid just about everyone who wasn't completely in support of his presidency became lumped in with the Franklins and, were he to know that we were on our way to a place that served gourmet cafeteria food, he'd probably consider us Franklins too.