Part of Ford's Motor Company's One Ford plan includes bringing over the Ford Fiesta four-door and five-door models to the US as part of its expanded small car lineup. There's been no word on whether or not we'll also get the Ford Fiesta Panel Van. We can only hope. [Source: China Car Times]

Bringing style and new levels of low-CO2 efficiency, Ford of Europe's most frugal car ever - the new Fiesta ECOnetic - makes its world premiere today at the British International Motor Show in London.

Powered by a specially-calibrated version of the 90 PS 1.6-litre Duratorq TDCi, combined with coated Diesel Particulate Filter, Ford's most economical Fiesta can travel 100 kilometres using just 3.7 litres of fuel, on the EC Combined Cycle. This impressive fuel economy is matched with a class-leading CO2 output of 98 grams per kilometre - making Fiesta ECOnetic the lowest CO2 vehicle in both its segment and Ford's European range.

Compared to previous-generation Fiesta 1.6-litre TDCi, Fiesta ECOnetic will use 160 litres less fuel over 20.000 km, offering genuine savings in daily driving, at a time when saving fuel means saving even more money.

Extra-urban highway fuel economy is even better - Fiesta ECOnetic requires just 3.2 litres to cover 100 kilometres. Yet this efficiency is not at the expense of driving quality or performance, with Fiesta ECOnetic reaching 0-100 km/h in 12,3 seconds and a top speed of 178 kph.

This is because Fiesta boasts the same attention to detail as earlier ECOnetic models, with improved aerodynamics, low rolling resistance tyres and enhanced lubrication to achieve best possible CO2 and fuel consumption. Lowered ride height and aerodynamic details such as wheel covers and wheel deflectors build on Fiesta's already streamlined drag co-efficient (Cd) of 0.33.

At the same time, low rolling resistance tyres in an economical 175/65 R14 profile, a longer final drive gear ratio and special lubricants drive efficient powertrain performance, especially in highway cruising. In conjunction with energy partner BP, Ford has developed low-viscosity transmission and low-friction engine oils for ECOnetic models.

Such modifications create Fiesta ECOnetic's class-leading efficiency, without sacrificing the driving quality, style or practicality of the core Fiesta range.

Fiesta ECOnetic's London debut is no coincidence - its ultra-low CO2 rating will also exempt it from UK road taxes.

It is not just the ECOnetic version of new Fiesta that benefits from Ford of Europe's sustainability efforts - all new Fiestas feature Electric Power Assist Steering (EPAS), using far less fuel and engine power than a standard hydraulic power assist system, without compromising driving dynamics or steering feedback.

Extensive use of high strength steels and a focus on weight saving has also reduced the mass of new Fiesta by 40 kilogrammes versus the previous model, despite improved safety equipment and sound insulation.

Sustainability has influenced not only new Fiesta's development, but also the facilities behind its manufacture. Ford's Dagenham Diesel Centre in Britain produces Duratorq TDCi engines for new Fiesta and derives all its electricity from renewable sources, with two dedicated wind turbines and plans for a third.

Ford is also sourcing renewable electricity to cover the full electric power demand of its Fiesta manufacturing and engineering facilities in Cologne, Germany. Through this initiative, the company will reduce its CO2 emissions by 190.000 tonnes per year.

Dr Wolfgang Schneider, Ford of Europe Vice President, Legal, Governmental and Environmental Affairs said: "The new Fiesta is the strongest example yet of Ford of Europe's commitment to and investment in sustainable mobility. Fiesta ECOnetic is a compelling, stylish yet no-compromise choice for customers, offering class-leading low CO2 and genuine savings, while also benefitting from our investment in efficient production facilities."

New Fiesta ECOnetic will be on sale across Europe later this year and completes an initial trilogy of models in the company's European vehicle range that also includes a 139 g/km Ford Mondeo ECOnetic and a 115 g/km Ford Focus ECOnetic.

The new Fiesta will also receive a Mustang-worthy set of trim levels upon initial release (Studio, Style, Style Plus, Zetec, Zetec S, Titanium). Europeans will get to enjoy this, and more vacation, starting in October 2008. Americans will have to wait more than a year for the privilege (start saving those PTO hours). Just click on the LHD interior pic and dream. Press release below:

New Ford Fiesta

* All-new Fiesta developed in Europe for customers around the world
* Extends core Fiesta values of style, efficiency and value for money
* Dramatic exterior design and exciting interior styling, with high quality materials and bold use of colours
* Excellent driving quality blends sporty, confident handling with sophisticated ride
* Specially-tuned Electric Power Assist Steering offers low-speed steering ease with more direct driver feedback at higher speeds
* All-new Fiesta Zetec S model available from launch for driving enthusiasts
* Two all-new engines: ultra-low CO2 Fiesta ECOnetic, with target emissions of just 99 g/km, plus top-of-the-range 120PS 1.6-litre Duratec Ti-VCT petrol unit
* Robust safety performance, with over 55 per cent of body structure made of high-strength steels
* Approximately 40 kilogrammes lighter than previous Fiesta, contributing to improved fuel economy and CO2 emissions
* Stiffer body structure and reduced vehicle weight delivers 'light-yet-solid' driving feel
* Intelligent Protection System with standard knee airbag - first in a Ford small car - and head-and-thorax side airbags, with optional safety curtain airbags plus an array of pedestrian protection features
* 'Big car' convenience features brought to small car segment, include Ford EasyFuel capless refuelling, keyless entry and 'Ford Power' start button
* Mobile phone-inspired entertainment system, plus sophisticated Human Machine Interface
* Maximum driver comfort with improved seating and reach and rake steering wheel adjustment
* Wide choice of series - Studio, Style, Style Plus, Zetec, Zetec S, Titanium - to suit all customer requirements, from sporty to sophisticated, affordable to luxury
* High level of standard equipment in all models includes power door mirrors
* All powertrains new or enhanced for greater efficiency across the range
* Projected annual reduction in CO2 emissions in Europe of over 11,000 tonnes versus previous Fiesta
* Low overall cost-of-ownership from higher fuel efficiency, lower insurance ratings and repair costs
* Three-door and five-door models available from October 2008

"Welcome to Fiesta - the new Ford.

This vehicle is very special to us in Ford of Europe and to our customers. Over the past 32 years, Fiesta has consistently been at the top of the list of Europe's best-selling cars.
Over 12 million Fiestas have found homes with customers over that time and the Fiesta name continues to carry an overwhelmingly positive image in all its markets, standing for style, efficiency, driving quality and value for money. Our new model is set to continue this success story and carry Fiesta forward to a new generation of car buyers.

But this completely new model marks something of a departure for Ford of Europe. In contrast to previous generations of Fiesta, this car has been conceived and developed by the European arm of Ford's global product development team to meet the demands and expectations of our customers around the world.

It is also the blueprint for future Ford global product development, bringing together Europe, the Americas and Asia where it will be tailored for each region and go on sale progressively between now and 2010.

I believe this is the most dramatic Fiesta since the very first model and it is the most complete and expressive interpretation yet of our kinetic design philosophy, echoing both inside and out the major elements of the exciting Verve Concept vehicles that inspired such a positive reaction around the world.

Of course, you would expect a new Ford to be great to drive and our engineers have worked hard to ensure that new Fiesta will deliver excellent driving quality. This is one of our core vehicle attributes, and one we have developed and applied consistently throughout the Ford of Europe range.

One of the development team's greatest achievements is that it has been able to make the new Fiesta stronger, safer and more comfortable, yet lighter and more fuel efficient than the car it replaces. An exceptionally rigid body structure means a robust crash protection, even before you include up to seven airbags available as part of new Fiesta's Intelligent Protection System.

Increased fuel efficiency and lower emissions are two qualities that our small car customers are looking for on a daily basis and new Fiesta will not disappoint. Chief amongst a range of efficiency improvements is the extension of our acclaimed Ford ECOnetic ultra-low CO2 range, with a new 1.6-litre ECOnetic Duratorq TDCi offering CO2 emissions of less than 100g/km, while each and every engine in the range has been revised and enhanced for greater fuel efficiency and lower emissions.

We're also introducing an all-new 1.6-litre Ti-VCT engine and a Zetec S model for driving enthusiasts, while a host of comfort and convenience features you would normally expect to find on our much larger vehicles combine to make new Fiesta truly a compelling choice.

We're immensely proud of the new Ford Fiesta, as the latest addition to Ford's increasingly successful line-up of new models for Europe, and as the template for future generations of vehicles developed from the outset for our customers around the world."

John Fleming, President and CEO, Ford of Europe
July 2008

All-New Ford Fiesta - Introduction

"Everything about the all-new Ford Fiesta is new - from the styling, materials and technologies to the core development and manufacturing processes that bring it to life. It represents our future, in more ways than one."

Marin Burela, Executive Director of Small Cars, Ford of Europe

The all-new Ford Fiesta is not just the most dramatic and distinctive Fiesta ever, it also marks a significant landmark in Ford's history as the first Fiesta to be developed for customers around the world and as the template for the company's future generations of global vehicles.

Since the very first Fiesta was launched in 1976, over 12 million have been sold, with over 400,000 customers in 2007 (103,000 in the UK alone) proving the enduring popularity of the model's style, efficiency and value for money.

The all-new Fiesta is set to extend these values, while appealing to a new generation of small car buyers with its mix of kinetic design and latest big car technology. Three- and five-door all-new Fiestas will begin rolling off production lines in Europe in summer 2008, with regionally-tailored models on sale in Asia, South Africa, Australia and the Americas by 2010.

Developed for Customers Globally

The all-new Fiesta is the first product of Ford's new Global Product Development System (GPDS) and has been designed and developed to meet the differing needs of customers as diverse as Western and Eastern Europe, North America, China, Australia and South Africa.

Extensive research by Ford in these regions provided the basis for the new GPDS process, which will dictate the future of Ford product development. All-new Fiesta is also the first product of Ford Motor Company CEO, Alan Mulally's 'One Ford' vision of a single, global company designing and building cars for a single, global customer base, not divided by regional or national borders.

"It's an incredibly exciting project," says Marin Burela. "All-new Fiesta is a landmark moment for Ford. It's our most significant global vehicle project since the Model T and heralds the future for Ford product development."

Designed for a New Generation

All-new Fiesta is the latest interpretation of Ford's kinetic design philosophy, exuding presence and individuality in a way that will appeal to a new generation of buyers.

Building on the exciting momentum of the Verve Concept and latest-generation production models like the Mondeo and Focus, all-new Fiesta brings the modern and dynamic Ford of Europe family look to the small-car segment.

It wears the distinctive, bold Ford 'face' including the signature lower grille and large, centred Ford oval badge that characterises both the Verve Concept and other modern Ford vehicles. Details such as chrome and brightwork accents, sleek, wraparound headlamps, bold, pronounced wheel arch lips and a strong bodyside beltline create a dynamic look, even when stationary, while a distinctive rear view is formed by a sweeping roofline that finishes in a small spoiler, with dramatic, honeycomb tail lamps.

This impact continues on the inside, with courageous use of dynamic lines, full surfaces and bold graphics, with an ambience ranging from sporty to sophisticated, created by the careful use of colours and materials in different contrasts Zetec S incorporates snowboard and street fashion designs and Zetec and Titanium feature high contrast dark gloss surfaces and high-tech metallic accents.

Executive Director of Design, Martin Smith comments: "This is the most complete, expressive and exciting Fiesta Ford has ever produced, inside and out. To me, it is a car that evokes an instant emotional response - 'I want one' - before you even get near it."

Commitment to Driving Excellence

Buying a Fiesta has always meant owning a great car to drive and all-new Fiesta is set to extend that reputation even further, with key changes and an all-new 'Zetec S' model in the range.

Standing on virtually the same footprint, but 40 kilogrammes lighter than its predecessor, all-new Fiesta delivers a 'light-yet-solid' handling precision, enhanced by the first use of an Electric Power Assist Steering system in a European Ford.

An all-new Fiesta Zetec S model will be available at launch, with a new, 120 PS 1.6-litre Duratec Ti-VCT petrol engine bringing performance to the heart of the Fiesta range

At the same time, a new level of driving refinement echoes all-new Fiesta's visual sophistication and is set to raise the standard for small cars for road, powertrain and wind noise isolation.

Ford's commitment to driving quality will feature in all-new Fiestas, whether built in Cologne, Germany, Valencia, Spain, or Nanjing, China, but with each tuned to suit regional driving conditions and customer preferences, under Ford's global engineering approach.

"We wanted to make sure that driving quality remains at the heart of all-new Fiesta - we had to ensure that the driving experience delivered on the promise made by its dynamic kinetic design", says Dieter Schwarz, Vehicle Engineering Manager for global Fiesta development. "I am confident we have fulfilled that promise."

Stronger, Safer, Lighter

Under all-new Fiestas' stylish exterior is a robust body structure, crafted from high-strength steels, to protect occupants in the event of a collision.

More than 55 per cent of the body structure is high-strength steel, making all-new Fiesta approximately 10 per cent stiffer torsionally than its predecessor and providing an exceptionally rigid safety cell for all occupants.

Supporting this is all-new Fiestas' Intelligent Protection System, offering up to seven airbags, including the first use of a driver's knee-airbag in a small Ford car.

This intense focus on safety extends to those outside the car, with an array of pedestrian protection features, from the shape and structure of all-new Fiestas' front bumper, bonnet and windscreen, to small details such as the shape of its headlamps and wiper blades.

"All-new Fiesta is a clear example that making a safe car doesn't mean making a large car, or a heavy car. There is no need to compromise between safety and good design or driving character", says Bernd Liesenfelder, Body Engineering Manager for Ford of Europe.

Big Car Features and Clear Series Choice

All-new Fiesta brings an array of 'big car' premium features to the small car segment, which customers will notice even before they turn the key for the first time.

All-new Fiestas' striking centre console features a mobile phone-inspired entertainment system that is styled very differently to traditional automotive switchgear, to provide a completely intuitive interface.

Keyless entry, combined with a 'Ford Power' start button, adds to the all-new Fiesta premium experience, with other 'surprise and delight' options available including automatic, projector headlamps, automatic windscreen wipers, Ford's sophisticated Human Machine Interface with large 89 mm (3.5 inch) screen and cruise control.

The driving position is given a 'cockpit' feel, with improved position and adjustment to both the driver's seat and steering wheel, while passengers receive more personal and luggage space overall than the previous Fiesta, despite the stylish, sweeping exterior profile. Stowage space abounds from a boot capable of swallowing 295 litres, to ingenious storage areas throughout the cabin, including charging points for mobile phones and MP3 players.

While all-new Fiesta has been designed and engineered to meet a wide range of customer requirements, a clear series choice makes selecting the right model a simple task, with options from feisty to frugal, ultra-modern to traditional and a comprehensive list of standard features at all levels.

A simple six-series range provides maximum choice from the affordable and well-equipped Studio and the popular Style and Style Plus, or the modern, techno style of Zetec, Zetec S and Titanium.

A high level of equipment provides items such as power door mirrors as standard across the range. Completing the premium feel are features on Zetec and Titanium, such as the Aesthetic Lighting Pack, which bathes the centre console, gearshift area and passenger side dashboard area in a soft red glow.

"You immediately feel the quality of a bigger car that will be at the core of the all-new Fiesta ownership experience. When we consider all the comfort and convenience features in the new Fiesta range, we think of it not as our new small car, but our smallest large car", says Giovanni De Pasca, Driving Environment and Occupant Package Manager for Ford of Europe.

New, Revised and Enhanced Powertrains

All-new Fiesta combines newly-developed, revised and enhanced powertrains with its overall weight reduction to deliver better performance, fuel economy and reduced CO2 emissions.

All-new Fiesta's engine range comprises four 16-valve Duratec petrol and two Duratorq TDCi diesel engine choices, refined to deliver a potential annual saving of over 11,000 tonnes of CO2 across Europe, versus the previous Fiesta.

A key development is the new Fiesta ECOnetic, offering the impressive torque of the 1.6-litre Ford Duratorq TDCi engine with target CO2 emissions of just 99 grams per kilometre (g/km), achieved through careful engine calibration, lowered suspension and aerodynamic improvements and a no-maintenance, coated Diesel Particulate Filter (c-DPF). The sub-100g Fiesta ECOnetic joins the sub-140 g/km Ford Mondeo and sub-120 g/km Ford Focus ECOnetic models as Ford achieves its commitment to deliver a range of ultra-low CO2 models at the heart of its product portfolio.

Other Duratorq TDCi engines also benefit from refinements to their state-of-the-art common rail injection systems to deliver enhanced fuel economy, lower CO2 emissions and improved performance.

Driving enthusiasts are not forgotten, thanks to an all-new, 120PS, 1.6-litre Duratec Ti-VCT petrol engine, available in the new Fiesta Zetec S and Titanium models. Despite its feisty character and 20 extra horsepower, the new Duratec Ti-VCT is even more fuel efficient than the 100 PS, 1.6-litre engine in the previous Fiesta. The Fiesta Zetec S can accelerate from zero to 0-62 mph in 9.9 seconds, while still achieving a combined fuel economy of 47.9 mpg and CO2 emissions of 139 g/km.

Three other 16-valve Duratec petrol engines are offered for all-new Fiesta, in 1.25- and 1.4-litres and outputs from 60 PS to 96 PS, with an automatic transmission option available on the Duratec 1.4-litre.
An added feature on all-new Fiesta is Stall Prevention, designed to assist in low speed manoeuvres by altering the engine's ignition profile to increase the amount of available torque and tuned for each individual powertrain.

Overall, all-new Fiesta achieves a 22 per cent improvement in 0-62 mph acceleration and 14 per cent better in-gear acceleration in passing manoeuvres, versus its predecessor, thanks to its reduced weight and improved powertrain calibration.

"Thanks to its mix of careful calibration and latest powertrain technology, all-new Fiesta is a tailored driving experience, carefully and precisely tuned to respond to all drivers and driving styles," says Joerg Beyer, Chief Carline Engineer for all-new Fiesta.

Low Cost of Ownership

It is not just in its contemporary styling and new technologies that all-new Fiesta will be attractive to a discerning and demanding generation of customers - extensive thought and effort has ensured it still stands for value for money and reliability.

Helping owners minimise running costs was key, with fuel economy at the top of the list. All-new Fiesta boasts increased efficiency across the range, with owners of the 1.4-litre Duratorq TDCi saving approximately a tankful of fuel a year - 45 litres over 9,300 miles - through efficiency improvements alone.

Insurance premiums and repair costs are kept low by an intelligent approach to manufacturing. Bake-hardened steel on front wings offers better resistance to low-speed bumps and scrapes, while headlamps and tail lamps are positioned high, away from potential impacts and specially shaped 'crash cans' are designed as sacrificial parts, collapsing predictably in an impact to prevent more extensive damage and higher repair costs.

Durability has been assessed at each stage in its development, with a total of 2.2 million miles of on-road testing and over 300,000 test operations on doors, bonnet and tailgate in real world environmental conditions.

All-new Fiesta is manufactured with sophisticated techniques more commonly found in big-car production, all part of delivering higher quality than ever for customers across the world.

"All-new Fiesta proves how you can make a small car affordable and reliable, without compromising style, quality or features", concludes Joerg Beyer. "That's the key to making all-new Fiesta truly desirable."

32 Years of Success

For the past 32 years, Ford Fiesta has provided practicality and driving pleasure to millions of customers across Europe. From its origins in 1976, as the product of a mission to build a new European small car with modern features and a respectable price tag, the Fiesta name became ingrained in European culture and is now known across a variety of markets in Asia and South America. Fiesta is a brand that has attracted a loyal and dedicated following.

Fiesta has always been at the forefront of Ford's commitment to driving quality and innovative technology. In 1983, the Mk II Fiesta was one of the most economical cars in the world and the only vehicle of its size to offer diesel power. In 1989 Fiesta introduced anti-lock braking to the small car market and in 1994 a driver's airbag came as standard.

Accolades have abounded for the car during its lifetime, from rallying and motorsport success to prestigious titles such as 'Car of the Year 1989', 'Best Small Car in the World', 'Smartest Small Car', and 'Best City Car'.

[Source: Ford]

Hopefully the horrible decontenting fate that sank the C170 Focus for us doesn't beset the Fiesta, but we'll just have to wait and see. If you don't remember how the long winded press release felt when it first came out, go nuts soldiering through it down below.

FIESTA FOREVER: FORD'S NEW-GENERATION GLOBAL SMALL CAR PREVIEWED AT 2008 Geneva Motor Show

COLOGNE, 14 February, 2008 - Ford of Europe is reinventing its small car range for a new generation of customers in 2008, starting with a stylish and exciting all-new Fiesta. First Details of the three-door model are released today, and the car will make its global debut at the Geneva Motor Show next month.

Designed and developed in Europe for sale in Europe, Asia, South Africa, Australia and the Americas between 2008 and 2010, the new Fiesta is the first major product of Ford's new global product development process. Its stylish and dynamic flair combines with all the traditional Ford small car strengths to create a confident, contemporary introduction to the next chapter of the Fiesta success story.

The new Fiesta opens another chapter in the story of the popular Ford small car that has sold more than 12 million units since its introduction in 1976. Charismatic and individual, the new model makes major strides in craftsmanship, quality of materials and product choice while continuing to represent Fiesta's traditional strengths of practicality, value for money, agility and safety. It also brings a host of big-car features to the small-car segment for the first time.

New Fiesta clearly embodies the hallmarks of 'kinetic design', which has so convincingly infused emotion into the core of the Ford range in Europe. The Geneva debut confirms that new Fiesta will bring the most appealing elements of Verve, a trio of concept cars shown recently around the world, to production reality.

It also ends speculation surrounding the name of Ford's new-generation small car for global markets.

"This new car embodies the very essence of Fiesta - fun, vitality and emotion," said John Fleming, President and CEO, Ford of Europe. "We know there isn't a better name for the new model, and we have over thirty years of investment in the Fiesta brand to consider.

"We're confident that the combination of dynamic new 'kinetic design' exterior, great interior design and craftsmanship, and a host of new technologies and features will provide compelling reasons for a new generation of customers around the world to take a fresh look at the Ford Fiesta. I know they will be both surprised and delighted with what they see and feel," Fleming added.

Small Car with Global Plans

The new Ford Fiesta is closely related to the exciting Verve Concept vehicle that was revealed to great acclaim at the 2007 Frankfurt Motor Show. The Frankfurt car was one of three Verve Concepts, with the others, both four-door sedans tailored for regional market tastes, shown recently at Guangzhou in China and the North American International Auto Show in Detroit. Together, these concepts paved the way for the company's new global small car programme for the 2008 to 2010 period, with the European Fiesta first to debut in production guise.

Ford designers and product development engineers in Europe have led the vehicle's global development process.

"For Ford, this is truly a world premiere," said Joe Bakaj, Vice President of Product Development, Ford of Europe. "The new Fiesta is the first car born from our new global product development process. More than ever, we're leveraging our global product development expertise, and this car sets the scene for future great products for customers around the world that are already being developed behind it in the Ford Global Product Development System pipeline."

European production of the new Fiesta commences in the autumn of 2008 at the company's Cologne plant in Germany. Later, as production ramps up, the Valencia Assembly Plant will bring additional Fiesta capacity on line in 2009.

"Fiesta has its heart in Europe but its eyes on the world," said Marin Burela, Ford's Global Executive Director for small-car development. "We're building on Ford's hertitage of excellence in small car development to give the new Fiesta truly global reach and identity. By 2010, this new small-car family will be manufactured in Europe, Asia and North America and be marketed as Fiesta in all of the world's key automotive markets."

The new vehicle range will introduce several Ford firsts for a small car, including - from later in 2008 - another model in the new Ford ECOnetic range promising CO2 emissions of fewer than 100 grams per kilometre.

Fit and Trim

* New model retains predecessor's compact size, but is lighter and stronger
* Intelligent Protection System includes new driver's knee airbag
* Detailed enhancements to acclaimed driving character include Electric Power Assisted Steering (E-PAS) and reduced road, wind and powertrain noise

Unlike key competitors in the European small-car segment which have grown in size and weight, the new Fiesta stands on virtually the same footprint as before. The new-generation Fiesta is actually lighter than its predecessor.

"Staying small and resisting weight gains were key objectives of the new Fiesta development process," said Joerg Beyer, Fiesta Chief Carline Engineer. "We've been absolutely committed to keeping Fiesta a compact car and having a razor-sharp focus on cutting weight. That really pays off when it comes to fuel economy and CO2 emissions."

Component by component, the Ford development team scrutinised for weight but refused to compromise on key areas that are important to customers. One of the biggest is safety, where new Fiesta makes a bold step forward with an extremely robust safety structure and the Intelligent Protection System of safety technologies that brings a driver's knee airbag to Fiesta for the first time.

The new Fiesta makes extensive use of ultra high-strength steels in its body structure. A remarkable amount of these specialist steels, including boron steel and dual-phase steel, is the secret to Fiesta's quantum leap in structural stiffness for its light weight. These steels are used particularly in safety critical areas, such as the A-pillar and B-pillar, part of the ultra-rigid 'door ring' structure of the Fiesta bodyside.

Extending Fiesta's traditional excellence in driving dynamics was also a priority. The new Fiesta will have a dynamic character to match its poised, 'kinetic design' style hinting at energy in motion. Ford's acclaimed dynamics engineers also worked hard to enhance Fiesta's ride comfort and isolate road, wind and powertrain noise from the cabin, and to give the new model an impressively quiet driving quality for a small car.

New Fiesta retains the MacPherson strut front suspension and twist-beam rear suspension layout that has been one of its traditional strengths, but the new suspension and steering system has undergone an array of enhancements.

Electric-Power Assist Steering (E-PAS) is introduced in the Fiesta for the first time. E-PAS provides the right balance of low-speed assistance and excellent feel and responsiveness.

E-PAS has another key benefit. It is another key facet of new Fiesta's initiatives to reduce fuel consumption.

The electric power steering pump only operates when steering-effort assistance is required, unlike traditional hydraulic PAS pumps that operate constantly when the engine is running. This brings a fuel consumption reduction.

Efficient Powertrain Choices

* Total of five powertrain choices at launch from efficient 68 PS Duratorq TDCi diesel to new Duratec 1.6-litre Ti-VCT petrol engine which delivers 115 PS
* Fiesta ECOnetic ultra-low CO2 model will deliver less than 100g/km emissions

With a broad array of powertrain choices, the new Fiesta is a responsive, yet efficient, performer.

New to the Fiesta range for European markets is the popular Ford Duratec 1.6-litre Ti-VCT engine. The 115 PS engine with variable intake cam timing, provides a well-balanced blend of performance and economy. It brings a 15 PS performance improvement over the outgoing Fiesta without a fuel consumption penalty.

The Fiesta range also retains:

* 1.25-litre (60 and 80 PS) and 1.4-litre (91 PS) Duratec petrol engines
* Both Duratorq TDCi common-rail diesel engines, the 1.4-litre (68 PS) and the 1.6-litre (90 PS - available with Diesel Particulate Filter) which have been enhanced with revised injection technology and electronic control sophistication.

Fiesta will be offered with Ford Durashift 5-speed manual transmission or the Durashift
4-speed automatic transmission (available with 1.4-litre (91 PS) Duratec engine).

Concept becomes Reality

* Production Fiesta is clearly related to Verve Concept
* Futuristic interior from Concept makes production with integrated HMI centre stack
* New technology highlights include keyless vehicle technology, 'Ford Power' engine start button, Ford Easyfuel capless refuelling, USB connectivity and ambient interior lighting

The new Ford Fiesta brings the radical Verve Concept exterior and interior styling to production reality and incorporates features and technologies normally found in larger, more expensive vehicles. It rejects the notion that an affordable small car has to be basic or boring.

The highlight of the Verve Concept interior - the futuristic, mobile phone-inspired, human-machine interface technology of the instrument panel centre stack - will be a core feature of the new Ford Fiesta when it hits the road.

Gone is the flat, upright centre stack of the instrument panel, a feature typical of many small cars driven by the need to package a large radio head unit behind the fascia panel. New technology allows Fiesta to separate the key elements of audio system - the control buttons, display and underlying electronics - in a distributed architecture that gives designers more freedom to create aesthetically pleasing, functional shapes.

Many customers of the new-generation Ford Fiesta were raised with mobile phones and they will be instantly comfortable with the design of the car's Ford Convers+ system, which follows the centre stack contours to frame a large-screen display and control panel with key buttons for audio, in-car phone and vehicle settings.

Convenient toggle switches incorporated into the steering wheel allow the driver to control the system's key functions easily and intuitively.

The Ford Convers+ feature - already available on the Ford Mondeo, S-MAX and Galaxy models - represents a major step forward for the small car buyer. It is just one of several new features and technologies in the new Fiesta, including keyless vehicle technology symbolised by the distinctive 'Ford Power' button on the instrument panel.

The advanced technology of Convers+ will not be offered solely on high-spec vehicles. Ford expects more than 85 per cent of Fiesta orders to feature one of two available multi-function displays.

Another Verve Concept feature - the lozenge shaped array of large twist dials for the heating and ventilation systems at the midpoint of the centre stack - is retained in the production Fiesta design. This feature was inspired by the design of contemporary power showers.

Connectivity is another new Fiesta strength. The new centre console features a convenient tray for MP3 players complete with built-in jack sockets for an auxiliary (AUX) audio cable and a USB, along with the traditional 12 Volt outlet. This allows the car's audio system to control and charge the MP3 player.

Bluetooth® connectivity with Voice Control is also offered in the new Fiesta, along with more big-car technologies, including:

* Ford Easyfuel, the convenient capless refuelling system recently introduced with the Ford Mondeo designed to prevent accidental misfuelling
* Reach and rake steering wheel adjustment
* New ambient lighting features that provide a softly elegant red glow to discreetly highlight the interior of the vehicle
* 'One shot' up and down driver window with anti-trap technology

Bold, Dynamic, Sculpted

The bold colours, dynamic shapes and sculpted surfaces of the new Ford Fiesta indicate how deeply the spirit of the Verve Concept has been carried into production as the latest model of Ford's 'kinetic design' family.

Exciting and vibrant new production colours include 'Squeeze' and 'Hot Magenta', which is a production version of the unique colour developed for the three-door Verve Concept car.

"We were so pleased with the positive reaction to the body colour of the first Verve Concept, that we decided to adopt this colour for inclusion in the range soon after launch," said Burela.

The dynamic, coupé-like profile and sporty stance of the new Fiesta demonstrates that none of the emotional appeal of the concept cars has been lost.

"All the vital elements of 'kinetic design' combine to create a visually rich, dynamic exterior shape that is very close indeed to the original concept car," said Martin Smith, Ford of Europe's Executive Director for Design. "Full surfaces, bold graphics and dynamic lines combine coherently and harmoniously to create a dynamic spirit of fun and energy in motion."

With a feeling of toned muscularity, the new Fiesta asserts an air of confidence, stylishness and individuality. Its aggressively contoured bonnet and front wings convey a broad-shouldered stance, and its face features a distinctive signature element - a bold lower trapezoidal grille that draws attention and reinforces the key Ford attribute of sporty driving dynamics.

Chrome and brightwork are used selectively, like jewellery accents, to convey elegance and sophistication.

Large and full of character directly from the Verve concepts, Fiesta's bold headlamps become part of the shoulder shape and extend aggressively rearward almost as far as the stylishly raked A-pillars. The headlamp units incorporate all primary front lighting and signal functions - complemented on the lower bumper flanks by round, chrome-ringed fog lamps.

New Fiesta's profile emphasises its new, cab-forward shape and an attitude of poised, sporty style. The sweeping roofline extends appealingly from the forward-stretching A-pillar rearward, framing the bold graphic of the Fiesta side window profile to create the sporty feeling of a coupé for both three-door and yet-to-be-revealed five-door bodystyles.

"The Design team put as much importance on the shape of the five-door as the three-door," said Stefan Lamm, Chief Designer Exterior, Ford of Europe. "Both cars are based on the same body, which makes them sporty and dynamic, almost coupé-like."

The Fiesta side windows combine to create a unified profile window graphic - a key 'kinetic design' element that communicates dynamism. An elegant accent of chrome frames the lower edge of the side glass and accentuates the signature Ford "kick-up" at its rear.

The new Fiesta also features the signature bold wheel arches that communicate the vehicle's stance and dynamic capabilities, giving visual emphasis to new 17-inch alloy wheels.

Dynamic, 'kinetic design' lines arc from side to side, uniting the upper corners of the tail lamps with the distinctive spoiler, which incorporates a slim LED stop lamp array. The sculpture of the body shapes is accented by elements like the new tail lamp - another Verve element that feels like it is an integral part of the body - and the V-shaped tailgate's chamfered rear glass.

"I've been saying just wait for the new Fiesta to see how kinetic design can be translated into a small car," said Martin Smith, Executive Director of Design for Ford of Europe. "But now the wait is over. New Fiesta evokes an instant emotional response that says 'I want one' which extends the traditionally practical values of the Fiesta brand to appeal to a new, style-conscious generation of small car buyers."

Full technical details of the new Fiesta range will be released closer to the launch of the production model in autumn 2008.

Ford CONFIRMS FIESTA AS GLOBAL NAME FOR SMALL CAR

COLOGNE, Germany, Feb. 14, 2008 - Ford's new small car family will use the Fiesta name around the world, the company confirmed today.

Designed and developed in Europe for customers in Europe, Asia, South Africa, Australia and the Americas between 2008 and 2010, the new Fiesta is the first major product of Ford's new global product development process. This new small car keeps alive a name synonymous with more than 30 years of success and strong driving dynamics in Europe and is already well known in markets across Asia, Australia and South America. The Fiesta also was offered in the U.S. from 1978 to 1980.

"The new Ford Fiesta captures every aspect of what's defined Ford as a small-car leader in Europe and builds on it in terms of driving dynamics and design," said Mark Fields, president of the Americas, Ford Motor Company. "When it arrives in North America in 2010, the Ford Fiesta will set a new standard in the small car segment. Even before it arrives in this market, though, the new Fiesta demonstrates how leveraging our global strengths can yield attractive benefits for customers around the world."

The dynamic new look for this global family of small cars was previewed in three Ford Verve Concept vehicles which made their debuts at the Frankfurt Motor Show in September 2007, the Guangzhou Motor Show in November 2007 and the North American International Auto Show in January 2008.

In Europe, the new Fiesta will debut first in production guise at the 2008 Geneva Motor Show in March and will go on sale in fall 2008 in three- and five-door hatchback body styles. By 2010, the new Fiesta will be on sale in markets across Europe, Asia, South Africa, Australia and North America in a variety of regionally tailored models derived from a common platform.

"With the all-new Fiesta, we want to create a world standard for small car quality, design and comfort in a vehicle that is as exciting to drive as it is to look at. We believe this all-new model will attract a whole new generation of small car buyers, whether they are in Britain, Spain, China or California," said Alan Mulally, Ford Motor Company President and CEO. "The new Ford Fiesta will set the standard for delivering to our customers products they really want and value while taking advantage of our wonderful global resources."

The new Ford Fiesta brings the dynamic Verve Concept exterior and interior styling to production reality, demonstrating that small cars can be stylish, sophisticated and emotional. It rejects the notion that an affordable small car has to be a commodity.

The new Ford Fiesta also makes major strides in small car craftsmanship, quality of materials and product choice while continuing to represent traditional strengths of practicality, value for money, agility and safety. It also brings a host of big-car features to the small-car segment for the first time.

"The new Ford Fiesta is an example of how good a small car can be," said Jim Farley, Ford's group vice president, Marketing and Communications. "The Fiesta is great to look at, great to drive and it has quality you can see, feel and touch. It's going to be an important growth product for North America."

A key Ford Fiesta strength throughout its life has been its acclaimed driving quality, and the new model intends to uphold this reputation. Ford's dynamics engineers also worked hard to enhance Fiesta's ride comfort and isolate road, wind and powertrain noise from the cabin, and to give the new model an impressively quiet driving quality for a small car.

Fiesta for a New Generation

The all-new Fiesta opens another chapter in the story of the popular Ford small car that has sold more than 12 million units since its introduction in 1976 and represented real change when it came on the automotive scene. While it has moved with the times and fashions over the years, it has remained steadfast in its dedication to providing economical, practical and dependable transportation for people of all ages.

Starting in the early 1970s, the Fiesta project became a personal mission of Ford's Chairman, Henry Ford II. A passionate believer in small cars, Ford rallied his company to the mission of creating a new model. He personally was involved in every step of the long process that led to the grand opening of the new automotive assembly plant in Almusafes, Valencia, with the attendance of the newly crowned King of Spain, Juan Carlos.

With the global fuel crisis as extra incentive, at the end of 1973, the Ford Board of Directors gave Project Bobcat, as it was originally known, the go-ahead for development and production. Fiesta didn't get its name until 1974, when Ford whittled down a list of 50 potential names to just five. The final choice went to Henry Ford II, and his preference for Fiesta was entirely appropriate given the creation of the new manufacturing plant in Spain.

In Europe, the new Fiesta will be built at Ford's Valencia manufacturing facility in Spain beginning in early 2009 alongside the Cologne manufacturing plant, which starts production in fall 2008.

A production announcement for the Ford Fiesta in Asia will be announced in April at the Beijing Motor Show. A North America announcement will come at a later date.

FIESTA FOREVER: FORD'S NEW-GENERATION GLOBAL SMALL CAR PREVIEWED AT 2008 Geneva Motor Show

COLOGNE, 14 February, 2008 - Ford of Europe is reinventing its small car range for a new generation of customers in 2008, starting with a stylish and exciting all-new Fiesta. First Details of the three-door model are released today, and the car will make its global debut at the Geneva Motor Show next month.

Designed and developed in Europe for sale in Europe, Asia, South Africa, Australia and the Americas between 2008 and 2010, the new Fiesta is the first major product of Ford's new global product development process. Its stylish and dynamic flair combines with all the traditional Ford small car strengths to create a confident, contemporary introduction to the next chapter of the Fiesta success story.

The new Fiesta opens another chapter in the story of the popular Ford small car that has sold more than 12 million units since its introduction in 1976. Charismatic and individual, the new model makes major strides in craftsmanship, quality of materials and product choice while continuing to represent Fiesta's traditional strengths of practicality, value for money, agility and safety. It also brings a host of big-car features to the small-car segment for the first time.

New Fiesta clearly embodies the hallmarks of 'kinetic design', which has so convincingly infused emotion into the core of the Ford range in Europe. The Geneva debut confirms that new Fiesta will bring the most appealing elements of Verve, a trio of concept cars shown recently around the world, to production reality.

It also ends speculation surrounding the name of Ford's new-generation small car for global markets.

"This new car embodies the very essence of Fiesta - fun, vitality and emotion," said John Fleming, President and CEO, Ford of Europe. "We know there isn't a better name for the new model, and we have over thirty years of investment in the Fiesta brand to consider.

"We're confident that the combination of dynamic new 'kinetic design' exterior, great interior design and craftsmanship, and a host of new technologies and features will provide compelling reasons for a new generation of customers around the world to take a fresh look at the Ford Fiesta. I know they will be both surprised and delighted with what they see and feel," Fleming added.

Small Car with Global Plans

The new Ford Fiesta is closely related to the exciting Verve Concept vehicle that was revealed to great acclaim at the 2007 Frankfurt Motor Show. The Frankfurt car was one of three Verve Concepts, with the others, both four-door sedans tailored for regional market tastes, shown recently at Guangzhou in China and the North American International Auto Show in Detroit. Together, these concepts paved the way for the company's new global small car programme for the 2008 to 2010 period, with the European Fiesta first to debut in production guise.

Ford designers and product development engineers in Europe have led the vehicle's global development process.

"For Ford, this is truly a world premiere," said Joe Bakaj, Vice President of Product Development, Ford of Europe. "The new Fiesta is the first car born from our new global product development process. More than ever, we're leveraging our global product development expertise, and this car sets the scene for future great products for customers around the world that are already being developed behind it in the Ford Global Product Development System pipeline."

European production of the new Fiesta commences in the autumn of 2008 at the company's Cologne plant in Germany. Later, as production ramps up, the Valencia Assembly Plant will bring additional Fiesta capacity on line in 2009.

"Fiesta has its heart in Europe but its eyes on the world," said Marin Burela, Ford's Global Executive Director for small-car development. "We're building on Ford's hertitage of excellence in small car development to give the new Fiesta truly global reach and identity. By 2010, this new small-car family will be manufactured in Europe, Asia and North America and be marketed as Fiesta in all of the world's key automotive markets."

The new vehicle range will introduce several Ford firsts for a small car, including - from later in 2008 - another model in the new Ford ECOnetic range promising CO2 emissions of fewer than 100 grams per kilometre.

Fit and Trim

* New model retains predecessor's compact size, but is lighter and stronger
* Intelligent Protection System includes new driver's knee airbag
* Detailed enhancements to acclaimed driving character include Electric Power Assisted Steering (E-PAS) and reduced road, wind and powertrain noise

Unlike key competitors in the European small-car segment which have grown in size and weight, the new Fiesta stands on virtually the same footprint as before. The new-generation Fiesta is actually lighter than its predecessor.

"Staying small and resisting weight gains were key objectives of the new Fiesta development process," said Joerg Beyer, Fiesta Chief Carline Engineer. "We've been absolutely committed to keeping Fiesta a compact car and having a razor-sharp focus on cutting weight. That really pays off when it comes to fuel economy and CO2 emissions."

Component by component, the Ford development team scrutinised for weight but refused to compromise on key areas that are important to customers. One of the biggest is safety, where new Fiesta makes a bold step forward with an extremely robust safety structure and the Intelligent Protection System of safety technologies that brings a driver's knee airbag to Fiesta for the first time.

The new Fiesta makes extensive use of ultra high-strength steels in its body structure. A remarkable amount of these specialist steels, including boron steel and dual-phase steel, is the secret to Fiesta's quantum leap in structural stiffness for its light weight. These steels are used particularly in safety critical areas, such as the A-pillar and B-pillar, part of the ultra-rigid 'door ring' structure of the Fiesta bodyside.

Extending Fiesta's traditional excellence in driving dynamics was also a priority. The new Fiesta will have a dynamic character to match its poised, 'kinetic design' style hinting at energy in motion. Ford's acclaimed dynamics engineers also worked hard to enhance Fiesta's ride comfort and isolate road, wind and powertrain noise from the cabin, and to give the new model an impressively quiet driving quality for a small car.

New Fiesta retains the MacPherson strut front suspension and twist-beam rear suspension layout that has been one of its traditional strengths, but the new suspension and steering system has undergone an array of enhancements.

Electric-Power Assist Steering (E-PAS) is introduced in the Fiesta for the first time. E-PAS provides the right balance of low-speed assistance and excellent feel and responsiveness.

E-PAS has another key benefit. It is another key facet of new Fiesta's initiatives to reduce fuel consumption.

The electric power steering pump only operates when steering-effort assistance is required, unlike traditional hydraulic PAS pumps that operate constantly when the engine is running. This brings a fuel consumption reduction.

Efficient Powertrain Choices

* Total of five powertrain choices at launch from efficient 68 PS Duratorq TDCi diesel to new Duratec 1.6-litre Ti-VCT petrol engine which delivers 115 PS
* Fiesta ECOnetic ultra-low CO2 model will deliver less than 100g/km emissions

With a broad array of powertrain choices, the new Fiesta is a responsive, yet efficient, performer.

New to the Fiesta range for European markets is the popular Ford Duratec 1.6-litre Ti-VCT engine. The 115 PS engine with variable intake cam timing, provides a well-balanced blend of performance and economy. It brings a 15 PS performance improvement over the outgoing Fiesta without a fuel consumption penalty.

The Fiesta range also retains:

* 1.25-litre (60 and 80 PS) and 1.4-litre (91 PS) Duratec petrol engines
* Both Duratorq TDCi common-rail diesel engines, the 1.4-litre (68 PS) and the 1.6-litre (90 PS - available with Diesel Particulate Filter) which have been enhanced with revised injection technology and electronic control sophistication.

Fiesta will be offered with Ford Durashift 5-speed manual transmission or the Durashift
4-speed automatic transmission (available with 1.4-litre (91 PS) Duratec engine).

Concept becomes Reality

* Production Fiesta is clearly related to Verve Concept
* Futuristic interior from Concept makes production with integrated HMI centre stack
* New technology highlights include keyless vehicle technology, 'Ford Power' engine start button, Ford Easyfuel capless refuelling, USB connectivity and ambient interior lighting

The new Ford Fiesta brings the radical Verve Concept exterior and interior styling to production reality and incorporates features and technologies normally found in larger, more expensive vehicles. It rejects the notion that an affordable small car has to be basic or boring.

The highlight of the Verve Concept interior - the futuristic, mobile phone-inspired, human-machine interface technology of the instrument panel centre stack - will be a core feature of the new Ford Fiesta when it hits the road.

Gone is the flat, upright centre stack of the instrument panel, a feature typical of many small cars driven by the need to package a large radio head unit behind the fascia panel. New technology allows Fiesta to separate the key elements of audio system - the control buttons, display and underlying electronics - in a distributed architecture that gives designers more freedom to create aesthetically pleasing, functional shapes.

Many customers of the new-generation Ford Fiesta were raised with mobile phones and they will be instantly comfortable with the design of the car's Ford Convers+ system, which follows the centre stack contours to frame a large-screen display and control panel with key buttons for audio, in-car phone and vehicle settings.

Convenient toggle switches incorporated into the steering wheel allow the driver to control the system's key functions easily and intuitively.

The Ford Convers+ feature - already available on the Ford Mondeo, S-MAX and Galaxy models - represents a major step forward for the small car buyer. It is just one of several new features and technologies in the new Fiesta, including keyless vehicle technology symbolised by the distinctive 'Ford Power' button on the instrument panel.

The advanced technology of Convers+ will not be offered solely on high-spec vehicles. Ford expects more than 85 per cent of Fiesta orders to feature one of two available multi-function displays.

Another Verve Concept feature - the lozenge shaped array of large twist dials for the heating and ventilation systems at the midpoint of the centre stack - is retained in the production Fiesta design. This feature was inspired by the design of contemporary power showers.

Connectivity is another new Fiesta strength. The new centre console features a convenient tray for MP3 players complete with built-in jack sockets for an auxiliary (AUX) audio cable and a USB, along with the traditional 12 Volt outlet. This allows the car's audio system to control and charge the MP3 player.

Bluetooth® connectivity with Voice Control is also offered in the new Fiesta, along with more big-car technologies, including:

* Ford Easyfuel, the convenient capless refuelling system recently introduced with the Ford Mondeo designed to prevent accidental misfuelling
* Reach and rake steering wheel adjustment
* New ambient lighting features that provide a softly elegant red glow to discreetly highlight the interior of the vehicle
* 'One shot' up and down driver window with anti-trap technology

Bold, Dynamic, Sculpted

The bold colours, dynamic shapes and sculpted surfaces of the new Ford Fiesta indicate how deeply the spirit of the Verve Concept has been carried into production as the latest model of Ford's 'kinetic design' family.

Exciting and vibrant new production colours include 'Squeeze' and 'Hot Magenta', which is a production version of the unique colour developed for the three-door Verve Concept car.

"We were so pleased with the positive reaction to the body colour of the first Verve Concept, that we decided to adopt this colour for inclusion in the range soon after launch," said Burela.

The dynamic, coupé-like profile and sporty stance of the new Fiesta demonstrates that none of the emotional appeal of the concept cars has been lost.

"All the vital elements of 'kinetic design' combine to create a visually rich, dynamic exterior shape that is very close indeed to the original concept car," said Martin Smith, Ford of Europe's Executive Director for Design. "Full surfaces, bold graphics and dynamic lines combine coherently and harmoniously to create a dynamic spirit of fun and energy in motion."

With a feeling of toned muscularity, the new Fiesta asserts an air of confidence, stylishness and individuality. Its aggressively contoured bonnet and front wings convey a broad-shouldered stance, and its face features a distinctive signature element - a bold lower trapezoidal grille that draws attention and reinforces the key Ford attribute of sporty driving dynamics.

Chrome and brightwork are used selectively, like jewellery accents, to convey elegance and sophistication.

Large and full of character directly from the Verve concepts, Fiesta's bold headlamps become part of the shoulder shape and extend aggressively rearward almost as far as the stylishly raked A-pillars. The headlamp units incorporate all primary front lighting and signal functions - complemented on the lower bumper flanks by round, chrome-ringed fog lamps.

New Fiesta's profile emphasises its new, cab-forward shape and an attitude of poised, sporty style. The sweeping roofline extends appealingly from the forward-stretching A-pillar rearward, framing the bold graphic of the Fiesta side window profile to create the sporty feeling of a coupé for both three-door and yet-to-be-revealed five-door bodystyles.

"The Design team put as much importance on the shape of the five-door as the three-door," said Stefan Lamm, Chief Designer Exterior, Ford of Europe. "Both cars are based on the same body, which makes them sporty and dynamic, almost coupé-like."

The Fiesta side windows combine to create a unified profile window graphic - a key 'kinetic design' element that communicates dynamism. An elegant accent of chrome frames the lower edge of the side glass and accentuates the signature Ford "kick-up" at its rear.

The new Fiesta also features the signature bold wheel arches that communicate the vehicle's stance and dynamic capabilities, giving visual emphasis to new 17-inch alloy wheels.

Dynamic, 'kinetic design' lines arc from side to side, uniting the upper corners of the tail lamps with the distinctive spoiler, which incorporates a slim LED stop lamp array. The sculpture of the body shapes is accented by elements like the new tail lamp - another Verve element that feels like it is an integral part of the body - and the V-shaped tailgate's chamfered rear glass.

"I've been saying just wait for the new Fiesta to see how kinetic design can be translated into a small car," said Martin Smith, Executive Director of Design for Ford of Europe. "But now the wait is over. New Fiesta evokes an instant emotional response that says 'I want one' which extends the traditionally practical values of the Fiesta brand to appeal to a new, style-conscious generation of small car buyers."

Full technical details of the new Fiesta range will be released closer to the launch of the production model in autumn 2008.

Ford CONFIRMS FIESTA AS GLOBAL NAME FOR SMALL CAR

COLOGNE, Germany, Feb. 14, 2008 - Ford's new small car family will use the Fiesta name around the world, the company confirmed today.

Designed and developed in Europe for customers in Europe, Asia, South Africa, Australia and the Americas between 2008 and 2010, the new Fiesta is the first major product of Ford's new global product development process. This new small car keeps alive a name synonymous with more than 30 years of success and strong driving dynamics in Europe and is already well known in markets across Asia, Australia and South America. The Fiesta also was offered in the U.S. from 1978 to 1980.

"The new Ford Fiesta captures every aspect of what's defined Ford as a small-car leader in Europe and builds on it in terms of driving dynamics and design," said Mark Fields, president of the Americas, Ford Motor Company. "When it arrives in North America in 2010, the Ford Fiesta will set a new standard in the small car segment. Even before it arrives in this market, though, the new Fiesta demonstrates how leveraging our global strengths can yield attractive benefits for customers around the world."

The dynamic new look for this global family of small cars was previewed in three Ford Verve Concept vehicles which made their debuts at the Frankfurt Motor Show in September 2007, the Guangzhou Motor Show in November 2007 and the North American International Auto Show in January 2008.

In Europe, the new Fiesta will debut first in production guise at the 2008 Geneva Motor Show in March and will go on sale in fall 2008 in three- and five-door hatchback body styles. By 2010, the new Fiesta will be on sale in markets across Europe, Asia, South Africa, Australia and North America in a variety of regionally tailored models derived from a common platform.

"With the all-new Fiesta, we want to create a world standard for small car quality, design and comfort in a vehicle that is as exciting to drive as it is to look at. We believe this all-new model will attract a whole new generation of small car buyers, whether they are in Britain, Spain, China or California," said Alan Mulally, Ford Motor Company President and CEO. "The new Ford Fiesta will set the standard for delivering to our customers products they really want and value while taking advantage of our wonderful global resources."

The new Ford Fiesta brings the dynamic Verve Concept exterior and interior styling to production reality, demonstrating that small cars can be stylish, sophisticated and emotional. It rejects the notion that an affordable small car has to be a commodity.

The new Ford Fiesta also makes major strides in small car craftsmanship, quality of materials and product choice while continuing to represent traditional strengths of practicality, value for money, agility and safety. It also brings a host of big-car features to the small-car segment for the first time.

"The new Ford Fiesta is an example of how good a small car can be," said Jim Farley, Ford's group vice president, Marketing and Communications. "The Fiesta is great to look at, great to drive and it has quality you can see, feel and touch. It's going to be an important growth product for North America."

A key Ford Fiesta strength throughout its life has been its acclaimed driving quality, and the new model intends to uphold this reputation. Ford's dynamics engineers also worked hard to enhance Fiesta's ride comfort and isolate road, wind and powertrain noise from the cabin, and to give the new model an impressively quiet driving quality for a small car.

Fiesta for a New Generation

The all-new Fiesta opens another chapter in the story of the popular Ford small car that has sold more than 12 million units since its introduction in 1976 and represented real change when it came on the automotive scene. While it has moved with the times and fashions over the years, it has remained steadfast in its dedication to providing economical, practical and dependable transportation for people of all ages.

Starting in the early 1970s, the Fiesta project became a personal mission of Ford's Chairman, Henry Ford II. A passionate believer in small cars, Ford rallied his company to the mission of creating a new model. He personally was involved in every step of the long process that led to the grand opening of the new automotive assembly plant in Almusafes, Valencia, with the attendance of the newly crowned King of Spain, Juan Carlos.

With the global fuel crisis as extra incentive, at the end of 1973, the Ford Board of Directors gave Project Bobcat, as it was originally known, the go-ahead for development and production. Fiesta didn't get its name until 1974, when Ford whittled down a list of 50 potential names to just five. The final choice went to Henry Ford II, and his preference for Fiesta was entirely appropriate given the creation of the new manufacturing plant in Spain.

In Europe, the new Fiesta will be built at Ford's Valencia manufacturing facility in Spain beginning in early 2009 alongside the Cologne manufacturing plant, which starts production in fall 2008.

A production announcement for the Ford Fiesta in Asia will be announced in April at the Beijing Motor Show. A North America announcement will come at a later date.

Verve Sedan Concept Specifications

Overall length 145.35 in.

Wheelbase 97.99 in.

Overall width 65.12 in.

Overall height at curb 54.33 in.

Track width
Front 58.03 in.
Rear 57.32 in.

Front Overhang 32.05 in.

Rear Overhang 57.32

Headroom
Front 37.8 in.
Second Row 35.83 in.

Legroom
Front 42.09 in.
Second Row 32.76 in.

Powertrain
Fuel-efficient 4-cylinder engine

[Source: Ford]

Our spies managed to get the first shots out in the open of what's to become a sure winner for Ford when it hits European roads in summer of 2008. The newcomer was developed to be radically different - in design and handling - from Polo, Corsa and Clio, and Ford wants to give it a look and feel to attract younger buyers of the iPod-generation. Nonetheless, the production Fiesta will come in 3- and 5-door guise, and will feature a solid B-post and smaller wheels than the Verve concept.