2009 Pickup Truck Comparison: Auto Cross

2009 Pickup Truck Comparison: Braking Challenge Results

2009 Pickup Truck Comparison: Drag Strip Acceleration Results

2009 Pickup Truck Comparison: Towing Results

The competitors represent some of the best engineering from the minds of both Detroit and Japan, entrants this year include the 2009 Chevy Silverado 1500, the 2009 Dodge Ram 1500, the 2009 Ford F-150, GMC Sierra 1500, 2009 Nissan Titan, and the 2008 Toyota Tundra. Competition has driven the capabilities of trucks forward in such a way that this modern crop will do more than their forebears could even conceive. However, this relentless march of capability has left us at a point where numbers no longer relate to real world usability and as such the competitors have begun to differentiate. The Ram with its new focus on ride and handling, the Titan is a bit more athletic, the F-150 is the heavy hauler, which leaves the GM twins as the remaining set of do-alls in a crowd of specialists.

Crowning A Champion>

We're going to come right out and say reviewing trucks is, in a way, a bit silly. Trucks, and specifically the half-ton truck segment, are frequented by some of the most loyal product buyers in the world. Magazines and websites opining passionately on the newest offerings don't really matter for these buyers. Reviews speak primarily in this segment to first-time truck buyers, and these days those are few and far between.

But, that being said, we must crown a winner. If we go by the numbers, it's the 2009 Ford F-150 that emerges as the winner when balancing capabilities against performance, finishing at or near the top in every category. But the absolutes of the statistics leaves out the subjective feel of these trucks and ignores that people buy them for different reasons.

But, saying the Ford is the best of the bunch is simply unfair. Is it the most well-rounded? Yes. But what about the most fun to drive? Certainly not. Is it the best styled? That's up to you. Does it have the best interior? Nope. So why is it the best? It just does everything well. The F-150 is, for lack of a better term, the working man's truck. The new F-series offers the greatest capabilities and the best long-term value resting on top of a long history of accolades. It really is a great pickup, but that's not to say it's everybody's cup of tea.

Then there's the Nissan Titan, which objectively scores in last place among the competition. If we were to build a truck for the person who occasionally needed the capabilities of a truck, wanted something incredibly entertaining on the street, offered reasonable fuel economy and a no-nonsense interior. We'd be hard pressed to build something more fitting than the Titan. Think Nissan Altima in truck form.

That's not to say that nobody wants a monstrously big pickup able to out-tow almost everything, rides like an old Cadillac and has an interior you can live with if you don't look too closely at the details. That would be a slot perfect for the Tundra. A truck so good at doing its job you actually overlook it as trying too hard and delivering where it almost doesn't count anymore.

And what of the Silverado and GMC Sierra? They run down the same assembly line, but have vastly different characters. The Silverado finishes a close second to the the F-150 by the numbers and, depending on what you're looking for, could be a better truck. The GMC feels better but somehow doesn't reflect so in the scoring. In fact, when pressed to make an overall choice, we'd be in a pickle to choose the Titan or the Sierra, the two "losers" in the field. Goes to show how much personal preference plays into the decision.

Anyway, if there's one thing we learned over our two day pickupgasm, it's this — there's a truck out there for everyone who wants one. Unfortunately, there's just not that many people who want them right now.

FORD TO SHOWCASE NEW F-150'S VERSATILITY AT SEMA

DEARBORN, Mich., Oct. 28, 2008 – America's best-selling pickups for 31 consecutive years are also the most accessorized vehicles in the aftermarket, and this year's Specialty Equipment Market Association (SEMA) show brings new options aplenty for the 2009 Ford F-150.

Four F-150 project trucks – running the gamut from a rolling work shop to a functional fun machine – debut at the SEMA show in Las Vegas, which runs Nov. 4-7.

The F-150 Heavy Duty DEWALT Contractor Concept was designed to be the "ultimate contractor's truck," according to Jennifer Ervin, director of Business Development for DEWALT.

"At DEWALT, we are obsessed with developing innovative solutions for the professional contractor that will deliver productivity on the job site," she said. "We have thoroughly thought through how a contractor uses his or her truck on the job, and we've worked hard to integrate every application into the truck."

The DEWALT Contractor includes features such as a built-in charger for battery-powered tools that is hidden in the center console, a customized storage area beneath the second-row seat and Ford Works Solutions™ Tool Link™ from DEWALT.

"Tool Link will enable contractors to know if they have the right tools for the job in the truck when they leave in the morning, and it also helps prevent loss of tools at the end of the day," said Ervin.

Mike Duval, owner of X'Treme Toyz, had something else in mind for the F-150 he dubbed "Fahrenheit F-150°."

"I ride motorcycles, mountain bikes and four wheelers, and I like to go camping," he said. "I wanted to transform the truck into a functional, fun vehicle for outdoorsmen like myself."

In addition to "hot flame" exterior graphics, the Fahrenheit F-150° includes features including a 9,000 lb. winch hidden behind the license plate at the front and rear of the truck; a bike rack across the top rail; and a Bedslide sliding cargo drawer equipped with a toolbox, tire and small compressor.

"You can basically put all of your toys in the truck, hook up the trailer and go," said Duval. "And with the winch on both ends of the truck, you can get pulled in either direction if you get stuck."

Duval says he usually "goes crazy" with the interiors of his show cars, but he didn't see a reason to tamper with the interior of the 2009 F-150.

"I didn't do a whole lot to the interior because the factory did such a fantastic job with the vehicle right out of the gate," he said. "It's got a great stereo system, Ford SYNC™ and a variety of other creature comforts."

In addition to a well-appointed interior, the 2009 F-150 offers customizers like Duval a variety of different options straight from the factory to build upon. The vehicle is available with three cab styles, four box options and seven unique trim levels — a total of 35 different configurations in all.

Ford Designer Melvin Betancourt says he believes the F-150 is so popular in the aftermarket because in addition to all the "built-in" options available on the vehicle, there are still countless ways for customization enthusiasts to change it up.

"Whether it's adding big tires for off-roading or lowering the truck to give it more of a street performance look, the F-150 is like a blank canvas that you can do almost anything with," said Betancourt. "It all depends on the personality of the owner."

The 2009 Ford F-150s featured at this year's SEMA show include:

2009 Ford F-150 Heavy Duty DEWALT Contractor
When there is a job to do, Ford F-Series trucks are the leading choice for the men and women who need to get it done. The 2009 Ford F-150 continues this work truck leadership with even more capability and smart pickup features than ever before.

The Heavy Duty DEWALT Contractor turns the 2009 F-150 into the ultimate tough truck for any job site with features that will drive productivity and help contractors achieve their peak performance. This rugged, durable, hard-working truck is equipped with powertrain mods to improve performance and efficiency plus a long list of custom features that turn it into a rolling work shop. To ensure that they have the right tool at their fingertips for any job, contractors can effectively store and manage their tool inventory through Tool Link and Customized On Board Storage.

2009 Ford F-150 FX-4 by X-Treme Toyz
The 2009 Ford F-150 FX-4 is "Built Ford Tough" for hard work or for rough play. Starting with this extremely capable pickup X-Treme Toyz turns up the heat with its "Fahrenheit F-150."

This highly functional fun machine is totally tricked out for the active outdoor lifestyle enthusiast. With a radically rugged-looking exterior, a luxuriously refined interior plus a full array of functional upgrades and accessories, this truck will put true weekend warriors in the zone. It lets them play rough all day, hose off the mud, then hit the nightspots in style.

2009 Ford F-150 by Street Scene Equipment
The new Ford F-150 Lariat is built for those who don't believe in compromises. It combines "Built Ford Tough" performance and capability with a surprising level of comfort and luxury.

Drawing on years of experience and success in the sport truck market, Street Scene Equipment has taken the no-compromise attitude of the 2009 F-150 Lariat Supercrew to the next level. The result is the perfect combination of head-turning style and tough performance with the level of comfort now expected by today's demanding truck owners. Whether it's putting in a hard day at work, towing a large boat to the lake for a weekend of family fun or a taking friends to a black tie event, the Ford F-150 by Street Scene will get you noticed and get you there in comfort and luxury.

Hi-Pa Drive™ F-150
What's been taken out of this Ford F-150 hinges on what's been put in. The engine, drive train, gear box and all the related parts have been replaced it with the game-changing Hi-Pa Drive™ system. The four electric in-wheel motors that power the fully-electric Hi-Pa Drive F-150 will deliver more than 600 horsepower as well as more torque than the 320 horsepower V-8 engine it replaced. Hi-Pa Drive is helping car designers eliminate oil dependency, carbon emissions and costs, while adding more power, room, performance and design options.

[Ford]

The "Truck of Texas" award is given at the end of a juried voting process following an event lovingly referred to as the the Texas Truck Rodeo. Ford also took home awards for "Truck-Line of Texas," "Best SUV of Texas" with the Expedition King Ranch (which we didn't even know existed), and "CUV of Texas," (apparently a fairly new category) with the Ford Flex. But that's where things stop making sense.

Considering the F-150 is, you know, full-size and all, we're still confused with how Dodge towed away the full-size award. Then, just to pour gas on the conflagration of bragging rights confusion, the Dodge RamBox was awarded "Outstanding Truck Feature." So, we have a the F-150 as the "Truck of Texas" but apparently its not full-sized enough to be awarded the "Full-size Truck of Texas," nor does it have the best feature, both awards going to the Ram. Right. They sure do things strange down there in Texas, don't they? [Detroit Free Press]

Ford has come into this new product cycle with both barrels blazing, offering up the most capability it's ever packaged into a light-duty pickup. It boasts class-leading capabilities like a maximum 11,300 lb towing capacity and a 3,030 lb maximum payload capacity, while also offering best-in-class fuel economy (tied with the Chevy Silverado XFE) of 15 MPG in the city and 21 MPG on the highway when you opt for the fuel-sipping SFE model. But that's only one of seven trim levels, each configurable with three powertrains, 13 wheels (that's more than the number of models of vehicles Honda sells stateside), four different bed configurations, three different cab lengths and the choice of two- or four-wheel-drive — a far cry from Henry Ford's Model T option list of "black."

I've had a chance to drive a few iterations of the new F-150, digesting Ford's new product and seeing how it stands up to the program's goals and what I've decided is at the end of the day, a truck can be broken into a few important components; the cab, box, drive system, engine and the transmission. As the variety of options for the F-150 is so immense, it's more practical to talk about the parts leading up to the sum, rather than the myriad combinations. At least, that is unless you want this review in book form. Let's get started.

2009 Ford F-150: The Engines

At launch, the F-150 will be available with three different engines, the 5.4-liter V8, a new 4.6-liter three-valve V8, or a carryover 4.6-liter two-valve V8. The 5.4 and 4.6 three-valve are both mated to a new six speed transmission while the older two-valve V8 keeps the four speed as the low cost option. The 5.4 gets a power bump up to 320 HP at 5000 RPM and 390 lb-ft of torque coming in at 3,500 RPM, the engine is a brute and the new six speed improves power delivery in all use situations — acceleration is considerably better, towing is almost effortless and fuel economy is improved.

We suspect with volatile fuel prices, consumers and fleets alike will be more likely to consider the new 4.6-liter three-valve option and they won't be disappointed. The 4.6 delivers 292 HP at 5,700 RPM and 320 lb-ft of torque at 4,000 RPM, it's a strong engine with healthy power delivery. In around-town driving, performance is virtually indistinguishable from the bigger, thirstier 5.4-liter. The carryover 4.6-liter two-valve engine with 248 HP and 294 lb-ft of torque is a bit hobbled in comparison by the four speed, but offers a decent choice for those looking at the low cost option. We're waiting with bated breath for the Ecoboost V6, but the direct-injection twin turbo V6 is still a bit in the future.

Transmission

It sounds funny to say, but the new six speed transmission is a stand out feature of the new F-150. The truck has emerged from the four speed doldrums with a well sorted and smartly programmed cog swapper. Back-to-back testing in 2008 versus 2009 F-150s makes it easy to recognize the improvement; On the on-ramp, the truck accelerates where before it bogged down, up and downshifting are smarter and quicker. The real magic isn't in the swiftness though, it's in the towing. Hook a heavy trailer up to the F-150 and the transmission shines. The gear spacing is excellent, keeping the engine in the power range, and there is very little hunting and pecking as we've seen with other full size trucks. When in tow mode the transmission holds gears longer and more impressively, with each tap of the brake, downshifts, providing engine braking immediately. A slick trick none of the competitors match.

Cargo Box

The F-150 offers four different box options, a 5.5 foot box, 6.5-foot box, a 6.5-foot style side, and an 8-foot box. All can be outfitted with a raft of goodies like the fold-out tailgate step first seen on the Super Duty pickups. If you've never used it, it's actually a pretty slick idea. It folds away when not in use and works better than jumping in and out of the bed. Speaking of folding away, a new option is a stowable bed extender which does away with the dual problems of needing a bed extender and having no place to put it. Along the side you get the option of a box side step which expands with a kick and retracts with a push. Considering the bed rails are so tall these days, reaching over the side of the truck is tough for all but the tallest folks, and it's pretty sturdy. Kind of a gimmicky option, but if you want it, it's well designed. The final option is the cargo rails, which when installed along the bed sides are pretty beefy, offering up to 600 lbs of load per cleat. We didn't really get to test these out, but they seem like a nice option if you need it. It strikes us that if you load up a bed with all of these options, there's still a lot of storage space, but it seems awfully cluttered.

Cabins

There are three different cabin styles amid the seven trims — a Baskin-Robbins level of choice we find a bit ridiculous. Are there really seven iterations between rubber-floored XL work truck and ultra-luxe leather-clad Platinum? Ford seems to think so. Ford has dropped the silly tiny doors on the regular cab model (and we suspect a great deal of cost) while stretching out the legroom in the all three cabs. We've sampled most, if not all of the trims — it's hard to tell which one you're in from time to time — and we feel comfortable saying they are all damn nice places to be. Even with the baseline trucks, the seats are comfortable, the gauges are easily read and communicate quite a bit of information, and there are some clever features. For instance, if you buy a truck equipped with a center console, the storage bin between the seats is designed to hold hanging folders. We haven't used hanging folders since our engineering days, but that's a pretty cool idea — especially for the contractor on the go. Other goodies include obnoxiously awesome leather for the King Ranch and Platinum Edition, a pretty slick sounding Sony-branded audio system, heated and cooled seats and Ford's spectacular Sirius Travel Link system (seriously, it's awesome). Something you don't notice until you drive an '08 and an '09 back to back is how the longer doors on the extended cab and crew cab models provide a lot better side visibility, as the door glass extends far back behind your should line.

Drivetrains

Where the cabin options are incredibly varied, the drivetrains offer simplicity. You get your choice of two wheel drive or four wheel drive, a locking rear diff, and four rear axle ratios ranging from 3.15:1 to 3.73:1. That's it. One interesting option, featured as standard equipment in the FX4 package, is the rear-locking differential, with a slick new design this year. The locker incorporates an electromagnetic ring that does the locking using only four moving parts. It's vastly simpler than the outgoing design and allows a quick engagement when you drop the truck into neutral.

Driving Impression

So now after we've taken a look at all those parts, what's the new F-150 like to drive? Considering we've tested it in situations ranging from around town, stop and go traffic, to highway, freeway, dirt roads, hauling, towing, off-roading and autocrossing, there isn't a lot we don't know about how the F-150 performs. It really comes down to choice. As we alluded to earlier, the F-150 is well mannered on regular roads, it brings additional quiet, refined steering feel and those firmer seats really make longer distances more comfy.

When you get serious about corners though, the F-150 offers mixed results. Performance on the autocross course is incredibly dependent on your choice of wheelbase, engine, four or two wheel drive, and wheel size. While it's rigid, fully boxed frame provides a great place to start from, the tuning for suspension travel and towing leaves the truck prone to healthy understeer, no surprise there. Its traction control system does a respectable job of keeping you out of trouble, but it'll let you get into a little throttle induced oversteer if you try. We have noticed a strange steering feedback at low speed hard cornering in 4x4 models, where steering effort spikes. Perplexed, we asked the engineering teams about it and the explanation has to do with the interaction with the front differential being engaged on the fly and used to direct power to the slipping wheels. Whatever the case, it was a bit disconcerting. Otherwise, turn in is sharp and predictable, at-limit control is predictable, and over the limit recovery is undramatic. Braking is handled without drama by the 13.7 inch front discs and 13.0 inch rears, and if you upgrade to the trailer towing package, you get integrated trailer brake control with trailer sway mitigation — a slick trick of accelerometers and predictive algorithms which detects trailer sway and addresses it with the application of the truck brakes and the trailer's brakes. A similar system exists without a seven pin hookup for electronic trailer brakes but relies on the truck only to manage the correction.

Of course, pavement ends, and when it does, the FX4 package with its tuned shocks, locking diff, and off-road spec tires is there to meet all comers. While it's no Jeep Wrangler, it's closer to mountain goat than not. We tackled approach angles we never thought we'd make, tight corners and serious mud. Those mirror cutouts are handy for more than just styling, giving visibility when your nose is way up in the air. We managed to get stuck only once, and that was in a mud hole we had made it through before. Or course, that was about two feet of mud with ruts up to the axles.

We have reached a high precipice from which to look down on the history of pickup trucks. Capabilities dwarf those of only a decade ago, interiors are available to match the finest German luxury barges, operating costs have been diminished, longevity is unprecedented, and buyers are as loyal as they've ever been. Without question this new truck is better than the outgoing model — quieter, smoother, more powerful, smarter — and considering the reputation the truck has to live up to, that's not really too surprising. We'd have no problem recommending the truck, but then again, there aren't too many trucks we wouldn't. When capabilities reach these kind of levels where capabilities and capacities vastly exceed the needs of most consumers then it's really all about brand preference. Considering the F-150 has nine million customers out there, we suspect it'll do just fine.

Vitals
· Manufacturer: Ford
· Models tested: F-150 XL, STX, FX4, XLT, Lariat, King Ranch, Platinum Edition
· Model year: 2009
· Base Prices:
-XL: $21,320
-STX $24,120
-XLT $25,290
-FX4 $34,605
-Lariat $33.160
-King Ranch $39,815
-Platinum $41,415
· Engine types:
-4.6 liter 2 Valve V8
· Horsepower: 248 HP @ 4,750 rpm
· Torque: 294 lb-ft @ 4000 rpm
-4.6 liter 3 Valve V8
· Horsepower: 292 hp @ 5,700 rpm
· Torque: 320 lb-ft @ 4,000 rpm
-5.4 liter V8
· Horsepower: 320 hp @ 5000 rpm
· Torque: 390 lb-ft @ 3,500 rpm
· Fuel economy city/highway:
-14/19 (4.6L 2V w/4x2)
-14/18 (4.6L 2V 4X4)
-15/20 (4.6L 3V 4X2)
-14/19 (4.6L 3V 4X4)
-14/19 (4.6L 3V 4X4)
-15/21 Projected (4.6L 3V 4X2 SFE - high mileage model)
-14/20 (5.4L 4X2)
-14/18 (5.4L 4X4)
· NHTSA crash test rating front/side/rollover: 5/5/5

NEW 2009 Ford f-150: MOST pickup for the MONEY

DEARBORN, Mich., Sept. 18, 2008 – After setting the standard for capability, reliability and quality for 31 years, Ford is now offering even more truck for the money with the new 2009 Ford F-150 – including unsurpassed fuel economy.

“No other truck offers more capability with better fuel economy than the 2009 Ford F-150,” said Matt O’Leary, Ford F-150 chief engineer. “When the truck hits showrooms in October, truck buyers will see real value.”

The 2009 Ford F-150, now with more standard safety equipment than any other half-ton pickup, offers comparable or better pricing at all three cab configurations versus the competition. The F-150 Lariat SuperCrew, for example, starts at $35,820*, more than $5,000 less than a comparably equipped 2009 Dodge Ram.

The 2009 Ford F-150 also offers more value compared with the current F-150. With the XLT SuperCrew, customers receive $1,000 more value versus the previous model with the addition of $1,600 in standard equipment for 2009.

The base Manufacturer’s Suggested Retail Price (MSRP) for Ford’s workhorse, the XL Regular Cab, starts at $21,320*; and the popular XLT SuperCab starts at $29,160*.

“With the new F-150, we are offering customers more capability and choice with better-equipped trucks at a greater value than the competition,” said Mark Grueber, Ford F-150 marketing manager. “With the high-volume XLT series, we are able to offer more towing capability, hauling capacity, more standard safety features, industry-exclusive Easy Fuel™ and V-8 power at a starting price of more than a $1,000 less than a comparably equipped competitive truck.”

All 2009 Ford F-150 pickups are equipped with more standard safety features than any other half-ton truck on the market and Ford anticipates that the new F-150 will achieve NHTSA 5-star rating and IIHS “Best Pick.” Ford F-150 safety features include:
AdvaceTrac® with RSC®
Trailer Sway Control
Anti Lock Breaking System
Safety Canopy® side curtain air bags with roll-fold technology for enhanced head protection in rollovers and side impacts
Front seat-mounted side air bags with patented K-shape design
Personal Safety System®
SOS post-crash alert system and new seats and restraints

The Ford F-150 also offers the industry-exclusive Easy Fuel™ capless fuel filler, V-8 power across the lineup and unsurpassed fuel economy of 15 mpg city and 21 mpg highway with the new SFE package.

2009 Ford F-150 is Definitive Capability Leader

DEARBORN, Mich., Sept. 18, 2008 – The new 2009 Ford F-150 remains the most capable full-size pickup on the market, delivering towing capability of 11,300 lbs. across all cab configurations and payload of 3,030 lbs.

Ford built upon the F-150’s capability by strengthening the frame while making it lighter, improving horsepower, boosting fuel economy, adding more usable interior space to the SuperCrew models and offering even more standard safety features.

“F-150 customers have come to expect the best capability,” said Matt O’Leary, Ford F-150 chief engineer. “That’s why our team has been working so hard to deliver the most capable trucks for our customers, including a new, improved chassis that helps deliver additional payload and towing capacity as well as an 8 percent average fuel economy improvement across the lineup.”

Improved Chassis Helps Get the Job Done More Efficiently
The 2009 Ford F-150 features a fully boxed frame constructed from hydroformed high-strength steel side rails – and cross members that pass through the frame rails – for increased durability and safety.

The high-strength steel does double duty, providing approximately 10 percent more torsional rigidity, enabling engineers to finely tune chassis components, while also contributing up to a 100-pound weight reduction versus the current F-150.

“We’ve improved the new F-150’s driving dynamics, delivering a truck that’s consistently sure-footed in all driving situations and load conditions, regardless of the weather,” O’Leary said. “And we’ve built quality in to the new F-150 with laser-edge welds that are five times stronger than other trucks’ traditional spot welds. F-150 owners need to know that whether they use these trucks on the job site – or for play – they’re truly ‘Built Ford Tough.’ ”

F-150’s double wishbone short- and long-arm front suspension with coil over shocks shares components with the 2008 Expedition, although it has been further refined for the F-150. Double ball joint links allow for more precise steering inputs.

The Hotchkiss-designed rear suspension mounts the rear shock absorbers outboard of the frame rails for a smoother ride and improved body control. The revised suspension features 6-inch longer leaf springs. The springs are extended forward to provide better lateral compliance and refined rear axle steer characteristics.

The FX4 features an Electronic Locking Differential axle designed for true off-road performance. There is also a special 17-inch LT tire available to further enhance off-road capability. F-150 4x4 trucks offer a choice of manual or electronic shift-on-the-fly four-wheel-drive systems.

The F-150’s four-channel Anti-lock Braking System not only improves braking performance but provides the necessary foundation for enabling technologies like AdvanceTrac® with RSC® (Roll Stability Control™) with Trailer Sway Control and the available integrated trailer brake controller. A new brake booster and master cylinder offer better pedal feel.

Size Matters, F-150 Delivers
In addition to improved payload and towing capacity, the new 2009 F-150 SuperCrew offers more usable space for moving people and gear – thanks to a 6-inch stretch that improves rear seat legroom and cargo capacity.

A mechanically articulated second-row seat flips up and folds against the back of the cab by simply pushing up on the seat bottom, a move easily done with one hand, allowing easier loading and unloading of the truck’s rear seating area. The new SuperCrew’s longer door moves the B-pillar further back, improving the driver’s peripheral vision.

“The flat load floor and fold-up rear seat allow for a much better use of cargo space,” O’Leary said. “After F-150 customers find their way to their favorite electronics store on their 8-inch navigation screen in the instrument panel, they have enough room to safely and securely load their new large flat-screen television onto the flat-load floor and take it home.”

The flip-up seats combined with the flat-load floor, allows items up to 47.9 inches tall to be stored safely from the outside elements and secured in the locked cab. The total cargo space behind the front seats is a class-leading 57.6 cu. ft.

The center section of the front bench seat features hidden storage and on Lariat models the center section of the back seat folds down into an armrest for rear seat passengers.

Easy on the Ears
Beneath its skin, the new F-150 uses a comprehensive sound package and class-exclusive features to deliver a quiet and refined ride.

An exclusive Quiet Steel dash panel combines with an expanded absorber on the engine side of the dash panel to limit the amount of unwanted noise coming from the engine compartment. A single-piece substrate under the instrument panel replaces the former multi-piece unit, reducing the risk of squeaks and rattles and boosting perceived quality. The Regular Cab utilizes a soft-trim back panel to improve interior quietness. All models receive a new acoustic headliner.

The F-150 Platinum adds a laminated windshield and ultra-light, more absorptive carpeting and additional insulation in the dash panel, doors and back panel to deliver the kind of quiet ride that’s expected of today’s luxury SUVs.

All new F-150s have been tuned from top to bottom to reduce noise, vibration and harshness, including all the exterior body panels. Computer models were made to determine where to add curvature and grooves to the metal panels to reduce vibration. New powertrain mounts, in addition to being more durable, also deliver vibration-free performance at idle and while cruising on smooth roads.

The powertrain was tuned to optimize vehicle dynamics, shift quality and durability while reducing unwanted noise and vibration. For example, the standard 6-speed transmission on the 5.4-liter and 4.6-liter 3-valve V-8s reduces gear whine by 10 to 15 dB versus the outgoing 4-speed unit.

The new Ford F-150’s quiet ride stems in part from an advanced technology called the Multi Activation Regression Simulation (MARS) model. Sound technicians use the MARS computer model to balance different sound inputs coming into the vehicle – from the powertrain, wind and the road – and make all the sounds blend harmoniously.

“There are some vehicles out there that sound unbalanced. They are good for two of the three attributes, say wind and road noise, but are pretty bad for powertrain noise,” said Mark McCarthy, Ford Truck NVH Engineering manager. “What we’ve done with the new F-150 is focus less on getting each attribute as quiet as possible and work on getting all the levels in balance so the vehicle sounds and feels a little bit more harmonious.”

The sound balancing exercise and having such precise control over all the sound attributes allowed engineers to focus on the engine note, introducing certain frequencies back into the truck to give the engine a pleasing, powerful sound.

All-V-8 Powertrain Lineup
The new F-150’s engines do more than sound good.

The 5.4-liter, 3-valve Triton V-8 has been optimized for better performance and delivers 320 horsepower and 390 lb.-ft. of torque running on E85 (85 percent ethanol and 15 percent gasoline), pure gasoline or any blend in between; 4X2 trucks equipped with the 5.4-liter V-8 are EPA estimated to achieve 14 mpg city and 20 mpg highway – a 12 percent improvement versus the previous model. Fuel economy when operating on E85 will yield different values than gasoline.
The 4.6-liter, 3-valve V-8 is new for F-150. It delivers 292 horsepower and 320 lb.-ft. of torque and competitive fuel economy on 4X2 versions of 15 mpg city and 20 mpg highway. Both the 5.4-liter and 4.6-liter 3-valve V-8s utilize open valve injection. This unique feature improves the flow of fuel into the combustion chamber and allows for more precise control of the combustion process. This results in an increase in horsepower during towing and higher rpm operations along with an improvement in emissions.
The 4.6-liter, 2-valve V-8 is the third V-8 choice in the line-up and delivers 248 horsepower and 294 lb.-ft. off torque with the same fuel economy numbers as the outgoing V-6 – 14 mpg city and 19 mpg highway on 4X2 versions.

All three engines are full LEVII capable meeting California’s Tier 2 Bin 4 tailpipe and evaporative emissions regulations.

“We’re including Ford-tested-tough V-8 engines throughout our F-150 lineup,” O’Leary said. “We listen when customers tell us that performance is much more than horsepower and torque numbers. For them, it’s all about towing and hauling, and this powertrain line-up delivers the class-leading capability that customers demand.”

The 5.4-liter and 4.6-liter 3-valve V-8s are mated to standard 6-speed automatic transmissions. The 6-speed has been designed to meet the demands expected of America’s most-capable pickup.

All internal components of the smooth-shifting 6-speed have been upgraded to handle higher torque capacities; these include more robust clutch packs, bigger pump and bigger output shaft.
The transmission’s hydraulic system also was beefed up to enable improved idle speeds and improved converter clutch duty cycles.

Building on Safety Leadership
The 2009 F-150, with an all-new hydroformed steel body structure including an industry-first use of tubular ultra-high strength steel, is engineered to earn top safety ratings from the National Highway Transportation Safety Administration and the Insurance Institute for Highway Safety.

Standard safety equipment includes: AdvaceTrac® with RSC®; ABS; Safety Canopy® side curtain air bags with roll-fold technology for enhanced head protection in rollovers and side impacts; front seat-mounted side air bags; Personal Safety System®; and new seats and restraints designed to earn a “Good” rating from IIHS in low-speed rear-end collision testing.

2009 Ford f-150 UNSURPASSED IN fuel economy, CAPABILITY

DEARBORN, Mich., Sept. 18, 2008 – America’s best-selling pickup, the Ford F-Series, is raising the bar once again – this time with unsurpassed fuel efficiency on the new 2009 F-150.

Thanks to a wide range of engineering improvements, the new F-150’s fuel economy is improved by an average of 8 percent across the entire lineup and as much as 12 percent on models equipped with the 3-valve 5.4-liter V-8, versus the prior model year. At the same time, the new F-150 delivers class-leading towing capability of 11,300 pounds and hauling capacity of 3,030 pounds – a combination no other competitor can match.

In addition, Ford is announcing the introduction of the new F-150 SFE “superior fuel economy” edition delivering up to 21 miles per gallon on the highway while still providing 7,500 pounds of towing capability – fuel economy that is unsurpassed in the full-size pickup segment.

“Ford has committed to have the best or equal to the best fuel economy with every new product we introduce, and we are delivering with the new F-150,” said Matt O’Leary, Ford F-150 chief engineer. “Fuel economy has moved from 10th to third place among pickup buyers’ top purchase considerations – right behind durability and value. The new F-150 delivers on all three as the industry leader.”

F-150 SFE
The new SFE package will be available on F-150 SuperCrew XL and XLT 4X2 vehicles with 4.6-liter, 3-valve V-8 engines and 5.5-foot beds. The SFE pickup will achieve 15 mpg in the city and 21 mpg on the highway.

The SFE package trucks also feature a new fuel-efficient six-speed automatic transmission, a 3.15:1 rear axle and 18-inch chrome clad aluminum wheels with low rolling resistance P265/60R18 all-season tires.

“Earning the trust of so many truck customers during the past 31 years has taught us a lot about what they want and value from their F-150,” O’Leary said. “In the past, there was a tradeoff – more fuel economy meant less capability and vice versa. With the new F-150, we didn’t accept tradeoffs. We delivered capability and fuel economy.”

The SFE package will be a no-cost option on XLT SuperCrew pickups with the chrome package and will cost $1,095 when ordered on XL SuperCrew pickups with the decor package.

Fuel Economy throughout the Lineup
Lightweight ultra-high strength steel to lighten the truck by up to 100 pounds versus the outgoing model and aerodynamic refinements helped Ford deliver 8 percent better fuel economy across the entire lineup of V-8 F-150s but more standard safety technology and class-leading capability.

The new F-150 is now best-in-class for aerodynamics. The new F-150 SuperCrew 4X2 with a 5.5-foot box has the lowest coefficient of drag – 0.403 – in the segment. That’s 6 percent lower than a comparable 2008 F-150. Key aero improvements for the new model include:
A new chamfered shape to the rear of the cab, which incorporated the center-high-mount stop lamp. This shape helps direct aerodynamic wake over the pickup box efficiently.
The top of the tailgate, which angles outward to create a bold lip. This wider surface at the top of the tailgate works with the cab chamfering to direct airflow over the box efficiently.
The front bumper valence and spoiler design, which has been improved to better manage airflow underneath the truck without compromising off-roading.

In addition, as part of the fuel economy improvements, Ford’s powertrain team delivered technology upgrades to make the F-150 powertrains more efficient.

The new six-speed automatic transmission offers a wider gear ratio span than four-speed transmissions, allowing engineers the flexibility to have responsiveness in low gears and better fuel economy in the taller gears. The new double-overdrive gearbox is designed to contribute a 4 to 6 percent fuel economy improvement.

Both the 5.4-liter and 4.6-liter 3-valve V-8 engines utilize open valve injection. This unique feature improves the air/fuel charge conditions in the combustion chamber, allowing greater spark advance at higher loads and engine speeds. This delivers increased horsepower during towing and higher rpm operations, lower emissions and more efficient use of fuel.

The F-150 also regulates gas consumption by using aggressive deceleration fuel shut-off. The fuel shut-off is automatic and requires no unusual actions from the driver. When the driver releases the accelerator pedal, the system temporarily turns off the fuel. The flow of fuel seamlessly resumes when the truck reaches a low speed or the driver accelerates again.

To prevent engine hesitation normally associated with fuel interruption, Ford’s powertrain team developed proprietary software to integrate the technology with the F-150’s powertrains.

The new F-150 goes on sale in October.

Ford claims to have re-engineered the number three crossmember, allowing it to provide more torsional and lateral rigidity, providing the extra strength needed for the increased rating. And we're not surprised Ford is crowing about it: With the importance of contractor and work-truck sales in the face of a diminishing consumer pickup market, capability is again going to be the deciding factor in a lot of truck purchases. [PickupTrucks.com]

According to KGP, the new engine should be capable of a 9% increase in power and a 15% increase in torque relative to the 5.4-liter gas V8. According to this leaked report, the gas V8 should be capable of 320 HP and 390 lb-ft of torque.

Jalopnik Snap Judgment: Doing the math, this would put the diesel V8 at approximately 350 HP and 450 lb-ft of torque, while still achieving 20% fuel economy. Let's hope sources and calculators don't lie.

2010.5 Ford F-150 Diesel Spy Report Ford's F-150 diesel has moved beyond the mule stage, and is now running as a fully trimmed prototype, wearing the latest F-150 sheetmetal. We caught this prototype taking a break from hot-weather testing, and we can now reveal some details confirming its diesel status.

A look inside the cockpit reveals a large "Diesel Fuel Only" warning sticker placed under the F-150's gage-faces. We also peeked inside the fuel door to see the the Urea Fill Port next to the diesel input port. The Urea port will allow the occasional addition of a Aqueous Urea, which acts as a Selective Catalytic Reducer to cut NOx emissions—allowing the F-150 to meet emissions requirements. The Urea tank is sized to be filled at the F-150's oil change intervals.

The F-150's diesel is a 4.4-liter V8, which will see a 9% increase in power and a 15% increase in torque, while delivering a 20% increase in fuel-economy—when compared to Ford's current 5.4-liter V8 gasoline engine. Ford expects to launch the 4.4-liter diesel on the 2010-1/2 F-150.

There's been some speculation as to just what engine would be used, either the 6.2-liter or the 5.4-liter V8. But, since the truck was seen pulling into a Roush building, we're pretty sure it'll have a blower on it. Of course, this obviously all depends on if the truck even sees the light of day. Remember, Ford has already delayed the 2009 F-150 for two months due to slumping sales. [Inside Line]

We've already noted the propensity of Ford PR to drop happy releases right after their sad releases, as if somehow the good news will cover for the bad news. Today we got news that Ford is stalling F-150 production and then, minutes later, Ford released this note about Toby Keith's big, bad jingoistic tour:

FORD F-SERIES PRESENTS TOBY KEITH'S 'BIGGEST AND BADDEST' CONCERT TOUR

DEARBORN, Mich., June 20, 2008 - Singer, songwriter and entertainer Toby Keith kicks off his "Biggest and Baddest Tour," presented by Ford F-Series, tonight in Birmingham, Alabama.
"Toby Keith is the Biggest and Baddest star, and the new Ford F-150 is the Biggest and Baddest truck," said Todd Eckert, Ford Truck and SUV Communications Alliance manager, Ford Division. "It's a perfect fit."
Ford Truck's involvement with the "Biggest and Baddest Tour" goes beyond traditional sponsorship. The show opens with a theatrical video produced by Ford that features Keith and the F-Series trucks.
"Toby Keith enjoys doing the videos, and the fans receive them extremely well to the point that they have become an anticipated part of the concert experience," said Eckert, adding that this season's video is tied to Keith's upcoming movie, Beer for My Horses.
The integration continues throughout the concert, with Ford Trucks — and/or parts of them — appearing on stage with Keith. Last year, a Super Duty grille formed the front of a drum riser throughout the entire show. The plan for this year's presence on stage is top secret, suffice it to say that it will be impossible to miss the new 2009 Ford F-150.
In addition to the opening video and a strong presence on stage, Ford Trucks is launching a new consumer promotion at www.biggestandbaddest.com that will award one lucky winner a new 2009 F-150 and the chance to accompany Toby Keith on his next concert tour with his or her own personal tour bus.
"This is a once-in-a-lifetime experience that only Ford Trucks and Toby Keith can provide," said Eckert.
More than 160,000 people registered for last year's promotion - a chance to win a private concert with Toby. And according to Eckert, almost 40 percent of those people went on to become handraisers for F-Series.
"We drove significant sales from that experience," he said.
Anyone who registers for this year's contest will have access to special content and free downloads, including Built Ford Tough and Toby Keith ringtones, wallpaper and exclusive photos taken as the "Biggest and Baddest Tour" travels to 60 cities across the country.
The partnership between Ford Trucks and Toby Keith is a virtual match made in heaven, according to Eckert. More than 60 percent of F-Series buyers enjoy country music, and Keith is one of the hottest acts around.
"Toby Keith is a third generation Ford truck man, and he's number one in the country music realm," said Eckert. "Couple that with the fact that F-Series has been the best-selling truck for the last 31 years running, and you've got a very strong partnership."
Ford Trucks has been the presenting sponsor of the Toby Keith Concert Tour since 2002, including the "Big Throwdown" tours in 2004 and 2005, the "Hookin' Up and Hangin' Out" tour in 2006 and last year's "Big Dog Daddy" tour.
Toby Keith remains one of the most successful musical entertainers of his time. With nearly 35 million albums sold, he has been deluged with critical praise and peer approval in the form of awards and he's consistently been one of the top-drawing live performers in the nation. His current hit single, "She's A Hottie," is featured as the only newly produced track on his latest two-disc release, Toby Keith's 35 Biggest Hits, which puts together his smash hits that span his entire career. His second major feature film Beer For My Horses is due in theaters on August 8.

The F-Series, America's best-selling truck line for 31 years running, turns 60 years old this year. Since its debut in 1948, Ford has built more than 33 million F-Series pickups. Today, Ford has more F-Series pickups on the road with 250,000 miles on them than anyone else in the truck business.

FORD FURTHER CUTS TRUCK PRODUCTION AS DEMAND SLOWS; MORE CARS, CROSSOVERS, FUEL-SAVING POWERTRAINS ADDED

Next-generation European Ford Focus and Fiesta small cars reach North America in 2010

* North American large truck and SUV production further reduced for remainder of 2008; new Ford F-150 pickup introduction timing adjusted due to market conditions and current-model sell-down

* Production reductions will be achieved through additional downtime, shift reductions and line-speed actions at Ford's large truck and SUV assembly plants

* Production will increase for the Ford Focus sedan and Ford Escape and Mercury Mariner small utility vehicles

* Next-generation, European Ford Focus and Fiesta small cars to begin production in North America in 2010, as Ford confirms it is revising its product plan to add more small cars, crossovers and fuel-efficient powertrains, including many from Ford's acclaimed European lineup

* More details and an updated outlook will be provided during Ford's second-quarter financial report in July; it is clear, however, that 2008 Automotive results will be worse than 2007, cash outflows will be greater than previous guidance and, unless the economy improves, it will be difficult for Ford to break even companywide on a pre-tax basis in 2009, excluding special items

* Ford Motor Credit Company will incur a pre-tax loss this year - excluding any potential payment related to Ford's profit maintenance agreement - primarily due to further weakness in large truck and SUV auction values; Ford Credit no longer plans a distribution payment to Ford in 2008

DEARBORN, Mich., June 20, 2008 - Ford Motor Company [NYSE: F] today said it is making further reductions to its North American truck production plan while adding more small cars, crossovers and fuel-efficient powertrains, as the company responds to the continued deterioration in the U.S.business environment and the accelerated shift away from large trucks and SUVs.

"As gasoline prices average more than $4 a gallon and consumers worry about the weak U.S. economy, we see June industry-wide auto sales slowing further and demand for large trucks and SUVs at one of the lowest levels in decades," said Ford President and CEO Alan Mulally. "Ford has taken decisive action to respond to this accelerating shift in customer demand away from large trucks and SUVs to smaller cars and crossovers, and we will continue to act swiftly moving forward."

Ford now expects U.S. industry volume in 2008 - including medium and heavy vehicles - to be between 14.7 million and 15.2 million units, compared with the previous assumption of 15 million to 15.4 million units. Accordingly, in the third quarter, Ford now plans to produce 475,000 vehicles, a reduction of 50,000 units from previously announced plans and a decline of 25 percent compared with the 2007 third quarter. In the fourth quarter, Ford plans to produce 550,000 to 590,000 units, a reduction of 40,000 units from previously announced plans and a decline of 8 to 14 percent compared with the 2007 fourth quarter.

In parallel, Ford is adjusting the public introduction timing of the new 2009 Ford F-150 by approximately two months due to the industry-wide slowdown in the U.S. truck market and the need to sell down dealer inventory of the current model. The new F-150 now will go on sale in late fall.

"The new 2009 F-150 raises the bar yet again on capability, quality and durability, and we know core truck customers are eagerly awaiting its arrival," said Mark Fields, Ford's President of The Americas. "Our plan all along has been to introduce the new F-150 after our dealers had a chance to sell down inventory of the existing model, and - with the current slowdown in the marketplace - we decided it was prudent to adjust the start of public sale for the new truck by about two months."

With these actions, Ford said it now is clear that 2008 pre-tax Automotive results will be worse than 2007, cash outflows to fund operating losses and restructuring will be greater than previous guidance and, unless the economy improves, it will be difficult for Ford to break even companywide on a pre-tax basis in 2009, excluding special items. Ford North America still expects to reduce annual operating costs by about $5 billion by the end of 2008 - at constant volume, mix and exchange, and excluding special items - compared with 2005.

Ford Motor Credit Company now will incur a pre-tax loss this year - excluding any potential payment related to Ford's profit maintenance agreement - primarily due to further weakness in large truck and SUV auction values. Ford Credit no longer is planning a distribution payment to Ford in 2008.

Ford said it will provide more details on changes to its overall plan when it announces second-quarter financial results in July. In the meantime, Ford is taking the following production actions:

* Production of the 2009 F-150 now will begin in August at Kansas City Assembly Plant and in September at Dearborn Truck. One shift will be eliminated at both Kansas City (from two to one) and Dearborn (from three to two). Dearborn Truck will be idled most of the third quarter.

* Michigan Truck Plant will be idled for nine consecutive weeks beginning the week of June 23, in line with demand for the company's full-size SUVs.

* One shift of production will be eliminated at Louisville Assembly Plant for mid-size SUVs in the third quarter.

* The line speed will be reduced at Kentucky Truck Plant for large pickups in the third quarter.

* The line speed will be reduced at Chicago Assembly in the third quarter for full-size sedans.

* Production will wind down at Cuautitlan Assembly Plant in Mexico by the end of 2008. The plant, which now produces large pickups, will be retooled for production of the new Fiesta small car for North America beginning in early 2010.

Ford also is taking the following actions to increase capacity in the third quarter:

* Oakville Assembly will add a third shift for production of the Ford Edge, Lincoln MKX and all-new 2009 Ford Flex crossovers.

* Kansas City Assembly Plant's line that produces the Ford Escape, Escape Hybrid and Mercury Mariner and Mariner Hybrid small utility vehicles will add a third shift.

* Wayne Assembly Plant's body and paint shops will add a third shift, and the line-speed will be increased for final assembly production of the popular Ford Focus small car.

Production at Ford's stamping, engine and transmission plants is being adjusted in line with the changes in assembly capacity.

"We view the move to smaller, more fuel-efficient vehicles as permanent, and we are responding to customer demand," Mulally said. "In the near term, we are adjusting production to the actual demand - increasing small cars and crossovers and reducing large trucks and SUVs. For the long term, we are moving fast to introduce more small cars, crossovers and fuel-efficient powertrains - including more hybrids - and we will adjust our manufacturing facilities to match our updated product lineup."

Ford said it is uniquely positioned to build on its strength today as a crossover vehicle leader, while leveraging its small car expertise in Europe and bringing more of those vehicles to North America.

In addition to hatchback and sedan versions of the European-engineered Ford Fiesta small car that goes on sale in North America in early 2010, Ford is announcing today that four- and five-door versions of the next-generation European Ford Focus small car will be produced in North America beginning in late 2010.

The new Focus will be common with Europe, South America and Asia Pacific and represent the next generation of today's successful European Focus. Excellent fuel economy will be achieved through new highly efficient direct-injection engine technology and a new advanced six-speed transmission.

The new Focus and Fiesta - as well as other small cars and crossovers from Europe - will be part of an unprecedented period of new Ford product introductions that has only just begun in North America. The new Ford Flex crossover and Lincoln MKS sedan went on sale this month, and the new F-150 goes on sale in late fall. New versions of the Ford Fusion, Mercury Milan and Lincoln MKZ mid-size cars debut late this year, as do all-new hybrid versions of the Fusion and Milan.

By the end of this year, 70 percent of all Ford, Lincoln and Mercury products by volume in North America will be new or significantly upgraded compared with the 2006 models. By the end of 2010, 100 percent of the product lineup will be new, including in 2009 the next-generation Mustang, new fuel-saving EcoBoost engines and new European Transit Connect.

"We remain absolutely committed to accelerating the development of the new products that customers want and value," Mulally said. "We sell some of the best smaller cars and utility vehicles in the world in our profitable European and South American operations, and our plan is to introduce these same vehicles in North America as quickly as possible. This is an integral part of our plan to leverage our global assets and achieve our goal of profitable growth."

[Source: FORD]

We're told this new 5.4-liter V8 uses Ford's new "open valve injection" technology and as the name suggests, injects fuel into the cylinders while the intake valves are open (instead of closed like during conventional combustion cycles). The incoming air improves the mixture of air and fuel before the 'charge' is ignited. Ford says the result is increased horsepower during towing, higher RPMs, and an improvement in emissions from the more efficient burn. Head on over to check out the full story from our friends from PickupTrucks.com. [ford-trucks via PickupTrucks.com]

This type of suspension allows extra travel so that the truck can get across obstacles at a much quicker pace. The magazine claims that this truck is probably still as much as two years out, probably just long enough for people to buy their FX4 and then be forced to trade up to the FXXX4, or whatever they're going to call it. [Four Wheeler Mag via PickupTruck.com]

Best Reveal
While we don't want to hate anymore on Toby Keith and his Ford Truck Man-liness, we have to give Dodge and their team for putting together such a steer humping good time. Hundreds of Longhorn cattle will trump jingoistic country music any day.

ADVANTAGE DODGE RAM

Most Unnecessary Press Shot
We think we heard from Ford PR people at least 1,000 times that you could load a flatscreen television in the back of the F-150 with it's folding seats and roomier cabin. And while that might be a good selling point we get the fucking picture. But just in case we didn't they actually sneaked a press shot of the F-150 with a flatscreen television box inside of it. If that comes with the review vehicle we're keeping it.

ADVANTAGE FORD F-150

Best Feature
There's nothing more we hate than having to go back into a cooler to get our beverage or sub sandwich. That's why we're glad Dodge put a storage area with a drain hole (for ice) on the floor of the rear passenger space. Anyone want a beer? You're out of luck, all we have is the fancy herb lemonade from Smart.

ADVANTAGE DODGE RAM

Best Gigantic Grille
You have to give it to the F-150, though the Ram's grille continues to grow in size, there's nothing that quite matches up to the F-150 in sheer shiny chromeness. And not only can you have the chrome, you can have the chicken-wire grille, full on mesh and the new Platinum Edition's weird electric shaver to mach 3 look.

ADVANTAGE FORD F-150

Best Power

Ford won't release power numbers, towing numbers or MPG numbers. To hell with that.

ADVANTAGE DODGE RAM

WINNER

So far, inconclusive. Look for a real head-to-head comparison when the cars are actually drivable.

Why the introduction of the Platinum Edition? According to Matt O'Leary, one of the driving forces behind the new F-150 at Ford, the King Ranch Edition "has more of a southwestern flavor" and Ford wanted something to provide "more of a Chicago or Manhattan" feel with their new truck, focusing on aluminum touches with tuxedo-stiched leather as opposed to the leatherfest that is the King Ranch. He also pointed out that they've found no maximum for luxury trucks (ahem LT) And for fans of the LOBO edition, we can tell you that it's coming back with the new models. Also, Ford HEARTS Toby Keith.

Full Press release and production photos below:

NEW 2009 FORD F-150: MORE CAPABILITY, MORE CHOICE, MORE 'SMART' FEATURES FOR AMERICA'S TRUCK

The vision for Ford's truck team was clear: Redesign America's favorite truck inside and out to give customers unrivaled capability, unprecedented choice and a host of smart, game-changing features.
The result is the new 2009 Ford F-150, the new benchmark in the full-size pickup segment from the industry's truck leader - which has built more than 33 million F-Series pickups since 1948.
The Ford truck team adopted a holistic, 360-degree approach to revamping the new 2009 F-150 - from its segment-first features to the tough new exterior highlighted by a dramatic three-bar grille and more spacious, flexible and refined interior, to the unparalleled choice of cab styles and trim levels - including a new Platinum series that redefines truck luxury.

The improvements are just as dramatic beneath the sheet metal. A new high-strength, lighter-weight chassis is the backbone that allows this tough truck to deliver more horsepower, better fuel economy and safety, and additional towing and payload capacity.

"The Ford F-150 is an American icon," said Mark Fields, Ford's president of The Americas. "Ford is the truck leader, and F-150 customers expect and demand the best truck on the market.
"Our team not only met those expectations, they exceeded them with the new 2009 F-150," Fields added. "With Ford's product-led transformation in full swing, the new F-150 could not have come at a better time - for Ford and for our customers."

In all, more than 1,000 Ford engineers, designer, researchers and others worked together to develop the new 2009 F-150. The team drew inspiration by listening to Ford's large customer base.
"Before we started working on the new truck, we continued the conversation with people who use these trucks every day for work and play," said Matt O'Leary, chief engineer of the 2009 F-150. "We went to their ranches, their job sites and their homes, making sure we crafted features that would improve their ownership experiences and, really, their lives."

The results will be clear to customers when the new 2009 F-150 rolls off assembly lines at Ford's Dearborn (Mich.) Truck Plant and Kansas City Assembly Plant in Claycomo, Mo - and as the new F-150 goes on sale in dealer showrooms this fall.

Most Capable

Ford F-150 customers tackle tough jobs when they work and play, and they need a full-size truck that rises to the challenge. The current F-150 is already the most capable truck on the market, but Ford's truck team drove capability to new levels with the 2009 model.

The improvement starts with the 2009 F-150's fully boxed frame constructed with hydro-formed and high strength steel side rails. The lightweight frame delivers 10 percent more torsional rigidity, which delivers increased durability and safety. The sturdy chassis also paved the way for the new 2009 F-150 to improve upon the current model's class-leading towing and hauling capability across all cab configurations.
"The new, improved chassis helps deliver additional payload and towing capacity as well as improved fuel economy, which we know is top of mind for customers," O'Leary said.
Thanks to the strength of the frame and comprehensive package of standard safety equipment, including side-curtain air bags, the new F-150 is engineered to earn top safety ratings from the National Highway Transportation Safety Administration and the Insurance Institute for Highway Safety.

Complementing the modern frame is a high-tech suite of features that ensures the F-150 is sure-footed and safe in all driving and load conditions. The new F-150 offers segment-first standard AdvanceTrac® with RSC® (Roll Stability Control) and Trailer Sway Control plus available Rearview Camera Assist as well as Integrated Trailer Brake Controller a segment-first on light-duty pickups.

The interior of the new 2009 F-150 SuperCrew offers more usable space for moving more people and gear thanks to a 6-inch stretch that improves rear seat legroom and cargo capacity. A mechanically articulated second-row seat flips up and out of the way. Combined with a truly flat load floor, the feature gives the new SuperCrew class leading 57.6 cubic feet of space behind the front seats and can accommodate items up to 47.9 inches tall, such as flat-screen TV that needs to be hauled from the electronics store to home.

Most Choice

Ford's F-Series may be America's best-selling vehicle, but one-size-fits-all does not apply to today's truck buyer. From the Texas rancher to the general contractor in Florida, F-150 customers have different needs and tastes.

In response, Ford's truck team designed a truck that offers more choice than any full-size truck on the market. With three cab styles, four box options and seven unique trim levels, the F-150 comes in 35 different configurations to meet the widest range of customer needs and wants - all delivered with quality.

Customers can choose from the no-fuss XL workhorse, to the sporty STX and off-road capable FX4, to the mid-range XLT. For those looking for tough luxury, Ford offers the high-end Lariat and King Ranch F-150 models.

New for the 2009 F-150 is the Platinum series, the most luxurious F-150 ever and the answer to a perennial question: Just how high-end do truck customers want to go?

The striking F-150 Platinum features a satin chrome grille with fine mesh inserts, 10-way captain's chairs upholstered with top-quality leather, tuxedo stitching and embroidered logos on the seatbacks. Satin gloss Lacrosse Ash wood grain accents and real brushed aluminum panels give the dash, center console and doors an upscale look and feel. Standard 20-inch, 16-spoke polished aluminum wheels give the truck a commanding presence on the road.

With more customers interested in personalizing their trucks, Ford is offering the largest selection of wheels in the segment with 13 offerings across the F-150 lineup.

Under the hood, the new F-150 will be powered by three modern V-8 engines, mated to either a 4-speed or a new fuel-efficient 6-speed automatic transmission. The engines include:

• 5.4-liter, 3-valve Triton V-8, which has been optimized for better performance with improved horsepower and torque and is capable of running on E85 (85 percent ethanol and 15 percent gasoline), pure gasoline or any blend in between.
• 4.6-liter, 3-valve V-8, which is new for F-150. Both the 5.4-liter and 4.6-liter 3-valve V-8's utilize open valve injection. This unique feature improves the flow of fuel into the combustion chamber, which results in an increase in horsepower during towing and reduced emissions.
• 4.6-liter, 2-valve V-8, a third V-8 choice in the line-up that delivers more horsepower with the same fuel economy performance as the outgoing truck's V-6.

This all-V-8 engine lineup delivers a fleet-average 1 mpg improvement in fuel economy versus the outgoing F-Series.
Diesel and EcoBoost gas turbo direct injection engines are planned for F-150 in 2010 as well.

Most 'Smart' Features

Ford's researchers spent thousands of hours listening to truck buyers to gain inspiration for a host of the smart new features for the new 2009 Ford F-150.

It starts with the clever interior, which features a flow-through console that's been lengthened by approximately 2 inches and is large enough to stow two or more laptop computers. Special ridges are molded into the edges of the bin to accommodate file folders. The console also has a multi-tiered, removable tray and locks to protect valuables.
More than 30 storage areas are built into the interior, ranging from a bin on the top of the instrument panel to a number of small spaces designed to accommodate tools like cell phones, MP3 players, PDAs and gate access cards.
A redesigned, more ergonomic shifter remains on the console. New, larger buttons and switches are ergonomically designed and within easy reach and view of the driver. A USB port and auxiliary MP3 player input are conveniently mounted on the dash. Two 12-volt outlets are located on the dash and center console.
Even the pickup box on the new F-150 breaks the mold with clever and capable features the competition cannot match. The class-leading cargo capacity of 65.5 cubic feet is only the beginning of the story.

The F-150's pickup box is made easier to use, more flexible and accessible with such new features as Ford's industry-exclusive Tailgate and Box Side Steps, Stowable Bed Extender and Cargo Management System.
"These features are impressive on their own. For the customer who uses their pickup box five, six or seven times a day, these innovations together make a huge difference," O'Leary said.
That same kind of logic drove the team to include other clever features on the truck, including Ford's Easy Fuel™ Capless Fuel-Filler System. When fueling is completed and the nozzle is removed, the system automatically seals shut, reducing emissions.

The new 2009 Ford-150 also will allow truck customers to be connected to the world like never before. Ford has been working with Microsoft, Sony and SIRIUS to offer customers leading technologies to help them stay connected with their lives while on the road including:
• Industry-exclusive Ford SYNC™, a voice-activated, hands-free, in-vehicle communications and entertainment system offers even more functionality for the 2009 model year, with 911 Assist and Vehicle Health Report.
• SIRIUS Travel Link™ that when combined with voice activated navigation will provide users with a suite of data services including real-time traffic, coast-to-coast weather conditions and fuel price information for over 120,000 gas stations.
• Voice-activated navigation that integrates several functions, including voice recognition destination entry, climate control and SIRIUS satellite radio into one easy-to-use system, displaying them on an 8-inch touch screen display.
• Sony audio system features 700 watts of power, 5.1 surround sound and 10 Sony speakers and amps and is certified by Sony to deliver a unique, rich listening experience.

"We know how important the F-150 is to our customers," said O'Leary. "With the new 2009 F-150, we are delivering a top-quality truck lineup that is second-to-none in capability, features and a range of choices that will continue to make Ford America's favorite truck."