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1973 Mercury

project car hell

Project Car Hell, Graverobber Edition: 1970 Cougar or 1972 Torino?

Yesterday, we saw the Fear And Loathing On The Campaign Trail '72 Hell Project competition go to the '72 Volvo 1800ES by a Nixon-over-McGovern-style landslide, with 73% of the vote favoring the Volvo over the '72 Cougar. Today we're going to punish reward Graverobber for his run of incredible PCH tirades (such as this one, this one, or- my personal favorite- this one) by making him work harder for a PCH Tipster T-shirt than anyone else ever has. The deal I made with him: he chooses the cars, he writes the tirade for the cars, I include the tirade in the post... and everyone wins! Well, except for those who grumble about seeing Mercury Cougars in two consecutive Choose Your Eternity challenges, that is, but we'll pay that price.
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project car hell

PCH, Fear And Loathing On The Campaign Trail '72 Edition: Mercury Cougar Or Volvo 1800ES?

In possibly the most humiliating defeat for France since the whole Algerian débâcle, a French car lost a Project Car Hell challenge to American machinery, with the '61 Simca Aronde getting crushed beneath the rusted hulks of a pair of Lincoln Continentals... and that's with the Simca getting some help from one of the finest PCH commenter tirades we've ever seen (notice hereby given: Graverobber has raised the Commenter Tirade Bar to hitherto unprecedented levels). We'll need to give France a chance to regain its former PCH glory very soon, but we're going to get all political-journalist on your ass with today's choices.
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classic ad watch

1970 Mercury Monterey: W. C. Fields Knows It's Priced For Action!

W. C. Fields died in 1946, but his mock-crafty drunk persona still had sufficient cultural resonance 24 years later for Mercury to use an impersonator to sell the huge '70 Monterey 2-door hardtop. We think this ad would have been better had the Fields character taken a big swill from a hip flask prior to getting behind the wheel, but that might have been going too far, even in 1970. We've seen an example of the big Merc down on the Alameda street.

i feel gassy

Murilee Shows You How To Steal Gas, 1985 Style!

Some guys might be ashamed of a blurry Super 8 film showing them at age 18, siphoning gas whilst sporting dirtbag-style long hair (no, it's not a goddamn mullet), a Dark Angel T-shirt, and a '68 Mercury Cyclone with cheap mags in the back and factory hubcaps on the front... but this is Jalopnik! Here's some footage I shot for a film class; let's just say I gave up on the project because it's really hard to capture a good burnout at night on ASA 64 Super 8 movie film (it does show off some cinematic technique, with a sophisticated skateboard-as-camera-dolly shot). And, since Super 8 film is silent and we are not crooks, let's have a little Tricky Dick soundtrack to go with it! Never heard of Dark Angel, dude? Make the jump!
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down on the street bonus edition

Three Photographers, Seven Fords, One Mile-High City

So the DOTS Bonus Edition photos keep rolling in from every direction- and I'm doing my best to post them all- but the stockpile of car photos from Denver has reached absurd proportions. First there was Kitt on the south side, then EJacobs started shooting interesting old cars in the northwestern part of town; by this time I have a backlog of a dozen vehicles from each of them. To add to the fun, I get shipped to Denver for work every few months, so I can add my own photos to the list! Today, we've got one set of photos each from Kitt, Ejacobs, and me. The unifying theme: Old Fords! Make the jump for three more big galleries.

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down on the street

1975 Mercury Cougar XR-7

The Mercury Cougar has been reinvented many times, but we've only seen a couple of incarnations in this series. We've seen the lean and mean '68 Cougar and the Bloated Final Year Of The Rebadged Mustang Cougar, but what about the Farrah Fawcett-Approved Cougar? I found this appealingly rough '75 parked across the street from the '82 280ZX Turbo and quite close to one of Alameda's non-Buick Skyhawks.
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engine swap

1967 Mercury Cougar With OM617 Turbodiesel Should Run On Lard!

You want to drive a car powered by the most reliable automobile engine ever produced, you want to burn non-petroleum fuel, yet you don't want to drive a boring ol' Mercedes sedan like every other anti-dinosaur-juice diesel demon in town? Loyal reader Vance has pulled our coat about this '67 Cougar with a freshly rebuilt turbo-equipped Mercedes-Benz OM617 installed; this setup looks like it was done right, though the price seems on the painful side and the performance is likely more tortoise than hare (albeit a tortoise that could win a 500,000-mile race with ease). [Craigslist Los Angeles]


commenter of the day

Commenter Of The Day: Bohemian Rhapsody Edition

There's a lot of debate about the true meaning behind "Bohemian Rhapsody," a mock-opera by the band Queen. But here's what we do know. When released as a single, the song was paired with "I'm In Love With My Car" as a b-side, thereby making Queen that much more awesome. The general structure of the song points to someone who has accidentally murdered a person and then sold his soul to the devil. In prison, he seeks guidance from God and finds, with the help of the angels, his soul. Hmm... something about to be murdered? What connections could be drawn from that? More »

novelties

BBC Launches Classic Muscle Cars on San Francisco Street, We Cry

A film crew from the BBC recently decided that launching a Pontiac GTO (which we hope is a replica) and a Mercury Montego cop car off a ramp and down a San Francisco street would be pretty cool. While stunting is a vital part of every chase scene, sometimes it's a bit like knowing how sausage is made — you're better off in the dark. Even though we're sure this will be spectacular on screen, we just won't be able to shake the image of Steve McQueen ramping the bejesus out of his Mustang in Bullitt — or the tears coming to our eyes at the thought of the damage done to these two beautiful boats. [WreckedExotics]

industry news

Mercury Brand To Die In Blaze Of Ignominious Neglect By 2012

The dirty little secret at Ford is that Mercury's already dead, it's just that nobody can actually say it. Ford's in a tough enough fight on the eastern front without having to deal with a rear-attack in the west from legions of Lincoln-Mercury dealers pissed off they'll be losing half their sales channel. We understand that of course, but it doesn't mean we haven't done our damnedest to try to suss out the reality from every executive we've been able to get in front of. Whether it was at the 2007 Detroit Auto Show with Ford CEO Alan Mulally's "Mercury blands" slip-of-the-tongue or Mark Fields being unable to explain to us what Mercury was beyond "a Ford...that's a little different." Even at the Detroit Auto Show this year, we asked where the Mercury product was. We've been asking Ford for over two years about the status of the automaker's close-to-the-sun brand. We even asked you whether Mercury should survive after the Detroit News reported we should hear a gameplan for Mercury by the fourth quarter of this year. More »

question of the day

Is Mercury Worth Saving?

With today's discussions of Mercury's possible demise and Kirk Kerkorian's boy Jerry York (and by "boy" we mean "the oldest man alive") claiming that Ford should drop Volvo and Mercury like it's hot, we have to wonder if Mercury isn't going to go the way of Plymouth, Oldsmobile and Merkur. This brings up the question of whether or not they should save it? More »

industry news

Dealers Worried Mercury To Go The Way Of The Dodo, Waiting For A Ford Clubbing

It can't be fun to be a Lincoln Mercury dealer right now. Not only do you have to endure your Cadillac Buick dealer friends showing off their relatively diverse and unique stable of new models, but there's no clear idea of what your future is going to hold. An article in the Detroit News features various dealers of Ford's more luxurious brands worried that there's nothing new in terms of Mercury models coming down the pipeline and that they're being phased out without anyone telling them about it. Ford insists there's no current plan to drop Mercury, despite the fact that the brand has dropped in sales by more than 30% in the last two years. Ford should announce the fate of Mercury by the fourth quarter of this year and there are a few things they need to consider. More »

lincoln mkz hybrid

2009 Lincoln MKZ Hybrid

As we start to head into the lazy sweltering days of summer, Death Valley becomes the perfect location for balmy weather testing — a must-have for everything from powertrain endurance testing to figuring out exactly how cold that A/C system gets. Thus, fertile ground for those of you looking to make a foray into car spy shooting. Take the above prototype caught by spy shooter and Jalopnik reader Dan Leathers. The shots show what may be a new but not entirely unexpected development out of Ford — a 2009 Lincoln MKZ Hybrid. How did we gather it's a hybrid from just a glance at the shots? Well, it's a plausible explanation for why it'd be doing comparison testing with a Toyota Camry Hybrid.

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choose your eternity

PCH, Diesel Dilemma Edition: Diesel RX-7 or Diesel Lynx?

We had another close race down the highway to the Lake of Fire yesterday, with the so-called win going to the triple helping of '55 Austin FX3 cabs in the Choose Your Eternity poll. Today, however, I'm inspired by the big drums of used tempura-frying oil I saw waiting for disposal behind the Japanese take-out joint near my house; think of all that potential carbon-neutral fuel just sitting there, waiting for some enterprising sort to put together a veggie-oil diesel machine to burn it up! Actually, what we really want is a diesel that runs on liposuction fat harvested from cosmetic surgeons- imagine the sheer coolness of driving a car that runs on human flesh- but the next best thing is a project fueled by your soul!
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industry news

Lincoln In Same Boat As Mercury, Won't Get Ford Flex Either

Wes and I spent yesterday at a very Flex-ible Ford event in the Big Apple, and before we hit the road, we had a chance to sit down with some other journalists and break bread with our new mishpacha, Ford's chief creative officer J "Boss Of Big Balls" Mays. While other journalists were busy munching on mozzarella and delicious turkey-n-cranberry baguettes, we were asking the hard-hitting questions designed to break through Mays' built Ford tough PR shell and get to the juicy nuggets of upcoming product knowledge he had inside. We used sly questions like "So J, will Mercury and Lincoln get a Flex to call their own?" More »

question of the day

What's The Ultimate Pizza Delivery Vehicle?

Back when I was a young Anteater, I was able to make a few bucks wrenching on fellow students' cars, but- in spite of living in a campus trailer park for 75 bucks a month- economic reality dictated that I get some sort of "real" job. So, I took a gig delivering pizzas to rich folks in Newport Beach in my Competition Orange '68 Mercury Cyclone. After a few weeks, I realized that I had the perfect pizza-delivery rig (for an era of sub-$1 gas, anyway), and here's why: when you roll up to a big mansion in a ritzy guard-gated beach community in a jacked-up Cyclone with a 351 bellowing through glasspacks, Mad Max-style white-spoke rims with the rear wheels sticking out about 6" from the fenderwells, and "Iron Fist" blasting on the stereo, and you park the car in the driveway with the engine running... well, let's just say the pizza purchasers can see their property values plummeting by the second and will fork over a fat tip just to make you go away quickly. So what's your ideal pizza-delivery machine?