Titled "Let It Shine" and set to the tune "This Little Light Of Mine", the ad uses a huge field of Honda Insights, all hooked together in an array and using their headlights for some old-fashioned pixel animation. Ah, it takes us back to the good old days, putting together Q-BASIC animation programs on green-screened Zenith terminals for math class. Yes, nerds do grow up. Needless to say we like this ad, it strikes the right balance of whimsy and preachy, which is to say more of the former and less of the latter. In fact, it's better watched with the sound off. [via The Daily What]

This was probably a carefully assembled scene destined for fancy lighting and a once-over by high-dollar photographers for some glossy print mag. Instead, we drove up in our GEM car and took these first-ever photos of the 2010 Honda Insight with its direct rival, the 2010 Toyota Prius. The two hybrid headliners from Japan made their official debuts here at the 2009 Detroit Auto show and will be duking it out for self-satisfied sales later this year.

The 2010 Ford Fusion Hybrid was also there, which is funny because it was previously been spottedposing with the Cadillac Converj, another car in no way associated with the Fusion's segment of "non-jellybean-shaped sedan with great gas mileage." The Fusion Hybrid is a great car on its own merits but folks are tossing it into shoots, making it look like Chester the Terrier. 'Hey guys! What's up, fellas? Want to play hypermiling?'

But that's not all these new images tell us. If we take a closer look at the rest of the dash, it looks like the Insight will share design cues with its Euro Civic cousin and offer such features as a USB aux audio input, a CD/MP3/WMA disc drive and an overall simple control scheme. What we don't know is what the heck an "S" means in the PRNDL cadence. What the heck does "PRNDSL" mean? Park, reverse, neutral, drive, second and low? Probably, but we're holding out for a "Superamazing" gear.

NEW INSIGHT TECHNOLOGY HELPS DRIVERS MAXIMISE FUEL ECONOMY
Dashboard display encourages and rewards greener driving styles

Honda has announced a new Ecological Drive Assist System to help drivers achieve better fuel economy. The technology will feature on the new Insight family hybrid car, which goes on sale in spring 2009.

It will be the world’s first system to combine three different functions to enhance fuel economy: an ECON Mode which controls engine, transmission and other powertrain components to support more fuel-efficient driving; a guidance function that helps drivers become more fuel efficient behind the wheel using the colour of the speedometer display; and a scoring function that provides instant and long term feedback on driving techniques, after each journey.

Honda developed the Ecological Drive Assist System to help its customers improve their fuel economy in real world conditions. The scoring function provides cumulative, long-term feedback through graphic ‘leaves’, which ‘grow’ over time as drivers learn and then implement a smooth driving style that boosts fuel economy. The visual nature of the scoring function display makes it easy and enjoyable for drivers to improve the efficiency of their driving skills over time.

“Hybrid technology delivers great fuel economy and low emissions, but these can both be affected by driving style,” says John Kingston, Government Affairs and Environment Manager at Honda (UK). “This new package encourages greener, more efficient driving, in a fun and engaging way.”

The technology will further boost the appeal of the Insight, which is due to hit UK showrooms in the spring next year. Honda has already announced that the 5-door family car will be significantly lower in price to any other hybrid on the market, making petrol-electric technology accessible to more people.

A production version of Insight will be unveiled at the Detroit Motor Show, in January 2009.

To learn more about Honda’s Ecological Drive Assist System and the new Honda Insight, please visit: http://www.insightecon.co.uk

Key features of the Ecological Drive Assist System

1. ECON Mode
By pushing an ECON button on the dashboard, drivers can engage ECON mode to support more fuel efficient driving.

As well as controlling the engine, CVT and other powertrain components, ECON Mode also adjusts the air conditioning unit, extends idle stop time and increases regenerative recharging during deceleration to enhance the fuel efficiency of the Insight.

2. Guidance function
The main part of the guidance function is an ambient meter in the form of a background colour behind the speedometer display that changes to indicate real time fuel consumption.

The ambient meter displays a green colour when fuel-efficient driving is being achieved: a blue-green colour when relatively fuel-efficient driving is being achieved with smooth acceleration and deceleration; and a blue colour during heavy fuel consumption.

The ambient meter makes the driver aware of real-time fuel consumption patterns, and encourages the driver to be more fuel efficient, while trying to maintain the green colour display.

The Ambient Meter is the world’s first technology of its kind that encourages environmentally-responsible driving by responding to braking practices as well as acceleration.

3. Scoring function
The aim of the scoring function is to engage drivers in more fuel efficient driving, and encourage them to develop a more environmentally-responsible driving style.

The scoring function is located within the Multi-Information-Display, in the centre of the instrument panel. This part of the Ecological Drive Assist System uses graphics of tree leaves to ‘score’ the fuel-efficiency of the driver’s performance.

While the ignition switch is turned on, the display shows a score reflecting the real time driving performance.

When the ignition switch is turned off, the ‘leaves’ in the top row display a score for the journey just completed, while a horizontal bar in the bottom row of the display gives a ‘lifetime score’ that represents cumulative lifetime performance.

The Multi-Information Display also allows drivers to view fuel economy figures for the past three trips, as well as instantaneous and average fuel economy statistics.

When the technology debuts in the Insight in the spring, it will be the world’s first function of its kind to provide real-time and post-trip assessments of the impact of driving habits on fuel economy.

Honda to Display Concept Model of All-New Insight Dedicated Hybrid Vehicle Scheduled for Release in 2009 at Paris Motor Show

TOKYO, Japan, September 4, 2008 - Honda Motor Co., Ltd. announced that it will display the concept model of its all-new Insight dedicated hybrid vehicle at the 2008 Paris Motor Show (October 2–19; Press Days: October 2–3). Honda is introducing the advanced Insight to meet the needs of customers in a new era of widespread demand for hybrid vehicles.

The name Insight was chosen to denote Honda's "insight" into a new era in which hybrid vehicles come within reach of most car buyers.

A five-door, five-passenger compact hatchback, the new Insight will feature an innovative new platform in which the battery and control unit are located beneath the cargo space for exceptional utility and a light, pleasing driving feel. The new Insight features Honda's innovative, highly efficient compact hybrid powerplant, in which a gasoline engine serves as the main power source and the electric motor assists when extra power is needed, such as during passing or start-up and acceleration.

The new Insight also features a new driving support function that helps drivers make the most of its exceptional fuel economy to achieve more efficient, environmentally responsible driving.

Thanks to reductions in the weight and size of the Insight's key components, Honda has also achieved significant cost reductions.

Honda plans to introduce the production version of the all-new Insight to the markets in Japan, Europe and North America in spring 2009 and projects annual global sales of 200,000 units.

At the Paris Motor Show, Honda will also display the FCX Clarity, its fuel cell automobile that offers the ultimate in clean performance, producing absolutely no CO2 emissions in operation; and a design study model of the CR-Z lightweight sports hybrid vehicle, scheduled to be released in the near future.