$55,000 "Projekt1" BMW 135i Takes Gold In Dealer-Installed Optioning

If Classic BMW of Plano, Texas endeavored to build the most optioned BMW 135i »8/22/08 4:20pm8/22/08 4:20pm ever, we think they were successful with this . We were only able to up-option a 1-series to but the clever mechanics at Classic are just better at this than we are. Starting with an already loaded 1-series with an MSRP of $42,900, the…

BMW 1-Series Hatchback Spotted With Manufacturer Plates

We've got to give credit to Phil, a BMW 1-series hatchback is something that those keen of eye might have missed driving around here on US soil and, even if some would have noticed it as an oddity, they might not have been so quick as to get such good photos of the thing. That it has New Jersey Manufacturer plates is… »5/08/08 7:00pm5/08/08 7:00pm

"The Ramp" Trailer Online, Documentary Film Of 2009 BMW 1-Series "Launch"

We first dropped news of what seems to be the viral ad campaign for the 2009 BMW 1-Series called "Rampenfest" a couple of weeks ago, but now there's an update on the progress of things. We received an email from "Jeff Schultz," the apparent documentarian, congratulating us on being the first to discover the project… »3/24/08 2:15pm3/24/08 2:15pm

HARTGE Gives BMW 1-Series The Carbon Fiber It Was Missing

We can imagine that tuners have been anxious to start hawking their gear for the 2008 BMW 1-Series as the car has a lot of potential and lacks an "M" version. HARTGE, which also tunes the hatch version, has their first round of offerings available and they include the expected wheel/tire combinations, an adjustable… »3/13/08 1:30pm3/13/08 1:30pm

Rampenfest To Launch BMW 1-Series From Oberpfaffelbachen

Taking a page out of its MINI playbook, BMW appears to be setting up some very clever guerrilla marketing to promote the 2009 BMW 1-series. Rather than shovel another recycled "look at the amazing precision of this new car" advertising campaign at us, BMW may be going in a different direction for the tossable new… »2/28/08 8:00am2/28/08 8:00am