Google Search Coming To 2009 BMW 1- and 3-Series

Stateside buyers of BMW’s 1- » 9/17/08 10:00am 9/17/08 10:00am and vehicles will now have the option to add “BMW Search Powered By Google Maps” to their BMW Assist and Navigation system-equipped vehicles. Basically, this means they’ll be able to search for addresses and phone numbers directly from their navigation system using Google Maps. The…

2009 BMW 135i, Part Three

Why you should buy the 2009 BMW 135i: » 9/12/08 1:30pm 9/12/08 1:30pm You like the idea of a driver’s car, but you don’t really like driving that much. You heard the 135i was car to drive this fall. You’re a life-long BMW fan and you have a penchant for blinders. You’re a badge snob. You’re all of the above and you really don’t have an eye for a…

2009 BMW 135i, Part Two

Exterior Design: **** » 9/11/08 4:00pm 9/11/08 4:00pm Easily the best-looking Bangle BMW, the excels in proportion, if not in detail. Straight from the front, there’s little indication of the 135i’s purpose, but from there back it’s classic BMW two-door updated for the 21st century. Restraint and simplicity do the 135i’s interior many favors.…

2009 BMW 135i, Part One

Perhaps more than any other car in its range, the 2009 BMW 135i » 9/10/08 4:00pm 9/10/08 4:00pm carries the weight of customer expectation on its shoulders. Supposedly the antithesis to the soft, the bloated and overcomplicated cars dominating BMW's range for the majority of this decade, people want the 135i to herald a return to the simple,…

$55,000 "Projekt1" BMW 135i Takes Gold In Dealer-Installed Optioning

If Classic BMW of Plano, Texas endeavored to build the most optioned BMW 135i » 8/22/08 4:20pm 8/22/08 4:20pm ever, we think they were successful with this . We were only able to up-option a 1-series to but the clever mechanics at Classic are just better at this than we are. Starting with an already loaded 1-series with an MSRP of $42,900, the…

2008 BMW 128i Convertible, Part Three

Why you should buy the 2008 BMW 128i Convertible: You just found out that the Botox you had injected straight into your eyelid didn't leak into your brain thereby ending an existence that has, up to now, been mostly pointless. No longer. Your new life is going to have meaning, you're going to shun materialism and… » 5/30/08 12:00pm 5/30/08 12:00pm

2008 BMW 128i Convertible, Part Two

Exterior Design:***
The 2008 BMW 128i Convertible manages to put its best face forward, with wide headlights that add a new dimension to the brand's rigid look and set the 1-Series apart from the big brother 3. In profile, you'll have to buy into the flame surfacing and its fear of straight lines, which shouldn't be… » 5/29/08 12:00pm 5/29/08 12:00pm

2008 BMW 128i Convertible, Part One

Piloting the 2008 BMW 1-series Convertible out into a crowded street, top down, I couldn't help but feel a little self-conscious. I'm not much for the attention drawn by convertibles, and this is a shiny, brand-new BMW convertible. No less than three minutes into my journey I'm stopped by someone on the street who… » 5/28/08 12:00pm 5/28/08 12:00pm

BMW 1-Series Hatchback Spotted With Manufacturer Plates

We've got to give credit to Phil, a BMW 1-series hatchback is something that those keen of eye might have missed driving around here on US soil and, even if some would have noticed it as an oddity, they might not have been so quick as to get such good photos of the thing. That it has New Jersey Manufacturer plates is… » 5/08/08 7:00pm 5/08/08 7:00pm

EXCLUSIVE: "The Ramp", A Documentary by Jeff Schultz

"There's a fine line between genius, and insanity — and a hair brained scheme, and a revolutionary idea." posits this film, and we agree. As a result of our early discovery of the 2009 BMW 1-Series themed Rampenfest viral marketing campaign, we have been offered the exclusive rights to bring you the world wide… » 4/04/08 10:20am 4/04/08 10:20am

"The Ramp" Trailer Online, Documentary Film Of 2009 BMW 1-Series "Launch"

We first dropped news of what seems to be the viral ad campaign for the 2009 BMW 1-Series called "Rampenfest" a couple of weeks ago, but now there's an update on the progress of things. We received an email from "Jeff Schultz," the apparent documentarian, congratulating us on being the first to discover the project… » 3/24/08 2:15pm 3/24/08 2:15pm

HARTGE Gives BMW 1-Series The Carbon Fiber It Was Missing

We can imagine that tuners have been anxious to start hawking their gear for the 2008 BMW 1-Series as the car has a lot of potential and lacks an "M" version. HARTGE, which also tunes the hatch version, has their first round of offerings available and they include the expected wheel/tire combinations, an adjustable sport … » 3/13/08 1:30pm 3/13/08 1:30pm

2009 BMW 1-Series Convertible

In case the word didn't get out, it's convertible day at BMW. First they throw down with the new BMW M3 Convertible, and then they show their ace card the new 2009 BMW 1-Series Convertible. The littlest BMW is sporting a hot new powered drop-top and the teeming masses are all over it like gooey French cheese.… » 3/04/08 11:00am 3/04/08 11:00am

2009 BMW 135i Caught, Raced In Detroit

Even thought we may have let the cat out of the bag on the viral marketing campaign, it seems somebody already has a 2009 BMW 135i sporting manufacturer plates from Jersey running around the frigid and salty streets of Detroit. When out and about today we snapped this one in a parking lot and to our luck it caught up… » 2/28/08 5:03pm 2/28/08 5:03pm

Rampenfest To Launch BMW 1-Series From Oberpfaffelbachen

Taking a page out of its MINI playbook, BMW appears to be setting up some very clever guerrilla marketing to promote the 2009 BMW 1-series. Rather than shovel another recycled "look at the amazing precision of this new car" advertising campaign at us, BMW may be going in a different direction for the tossable new… » 2/28/08 8:00am 2/28/08 8:00am