2008 BMW 128i Convertible, Part Two

Exterior Design:***
The 2008 BMW 128i Convertible manages to put its best face forward, with wide headlights that add a new dimension to the brand's rigid look and set the 1-Series apart from the big brother 3. In profile, you'll have to buy into the flame surfacing and its fear of straight lines, which shouldn't be… » 5/29/08 12:00pm 5/29/08 12:00pm

BMW 1-Series Hatchback Spotted With Manufacturer Plates

We've got to give credit to Phil, a BMW 1-series hatchback is something that those keen of eye might have missed driving around here on US soil and, even if some would have noticed it as an oddity, they might not have been so quick as to get such good photos of the thing. That it has New Jersey Manufacturer plates is… » 5/08/08 7:00pm 5/08/08 7:00pm

EXCLUSIVE: "The Ramp", A Documentary by Jeff Schultz

"There's a fine line between genius, and insanity — and a hair brained scheme, and a revolutionary idea." posits this film, and we agree. As a result of our early discovery of the 2009 BMW 1-Series themed Rampenfest viral marketing campaign, we have been offered the exclusive rights to bring you the world wide… » 4/04/08 10:20am 4/04/08 10:20am

"The Ramp" Trailer Online, Documentary Film Of 2009 BMW 1-Series…

We first dropped news of what seems to be the viral ad campaign for the 2009 BMW 1-Series called "Rampenfest" a couple of weeks ago, but now there's an update on the progress of things. We received an email from "Jeff Schultz," the apparent documentarian, congratulating us on being the first to discover the project… » 3/24/08 2:15pm 3/24/08 2:15pm

HARTGE Gives BMW 1-Series The Carbon Fiber It Was Missing

We can imagine that tuners have been anxious to start hawking their gear for the 2008 BMW 1-Series as the car has a lot of potential and lacks an "M" version. HARTGE, which also tunes the hatch version, has their first round of offerings available and they include the expected wheel/tire combinations, an adjustable… » 3/13/08 1:30pm 3/13/08 1:30pm

Rampenfest To Launch BMW 1-Series From Oberpfaffelbachen

Taking a page out of its MINI playbook, BMW appears to be setting up some very clever guerrilla marketing to promote the 2009 BMW 1-series. Rather than shovel another recycled "look at the amazing precision of this new car" advertising campaign at us, BMW may be going in a different direction for the tossable new… » 2/28/08 8:00am 2/28/08 8:00am