Paragraphs 1 and 2 - hyperbole. There is one useful verb - "is introducing."
Paragraph 3 - history. It's new, but not so new - Yurp's had it a couple of years. Evidently it didn't suck. Good work, there. Won big awards in motoring hotbeds like Greece, Chile and Bulgaria. Also did big in Japan, where it is marketed as a large car.
Paragraph 4 - Mazda made it fekkin' small. Really fekkin' small. But they made it cute, adorable even. And things that are adorable are more adorable when they're small. Like kittens. And you know what else? Kittens piddle in your shoes.
Paragraph 5 - Mazda wants you to think your itty tiny kitten like happy car is fun, zippy, dynamic, et cetera. How'd they make it be all those things? They made it fekkin' small. And they made it cute. Dunno how the hell making it cute makes it dynamic, but there it is. Also, they're not calling the design language "Nagare" anymore, either. What the hell is Nagare? It sounds like that seaweed that goes around my California rolls.
Paragraph 6 - It supposedly does things other cars in the segment don't do, like turn in the direction you turn the steering wheel, stop when you push one pedal and go when you push the other. Fuel stinginess is somehow part of the dynamic driving experience. Skipping fuel stops does increase your average speed, so maybe that sorta counts.
Paragraph 7 - the heading talks about powertrain, but the paragraph talks about how it speeds up when you step on the big pedal, and slows down when you let off. And it does that really, really well - almost as if the pedal were connected directly to the engine. Except it isn't.
@SlowMo (actually, there's no E on my R): Where the hell'd he go, anyway? Somebody send the 2 to drag his sorry ass back here, I can't keep banging my hamlike paws on these little buttons all day, I've got careers to ruin and hopes to dash.
Holy crap, I could not be a copy writer for auto press releases. They've got four paragraphs about its dynamic performance with no information whatsoever about the drivetrain. It hurt my brain just to read it.
12/11/09
12/10/09
12/10/09
Adding power is easy, adding lightness takes work. Yay Mazda, I might have to think about adding a stablemate to my 96 R.
12/10/09
12/08/09
12/08/09
12/08/09
12/08/09
This is P1 on my Festivus list.
12/08/09
12/03/09
small car: compensating for teh loose vadge.
12/02/09
Paragraph 3 - history. It's new, but not so new - Yurp's had it a couple of years. Evidently it didn't suck. Good work, there. Won big awards in motoring hotbeds like Greece, Chile and Bulgaria. Also did big in Japan, where it is marketed as a large car.
Paragraph 4 - Mazda made it fekkin' small. Really fekkin' small. But they made it cute, adorable even. And things that are adorable are more adorable when they're small. Like kittens. And you know what else? Kittens piddle in your shoes.
Paragraph 5 - Mazda wants you to think your itty tiny kitten like happy car is fun, zippy, dynamic, et cetera. How'd they make it be all those things? They made it fekkin' small. And they made it cute. Dunno how the hell making it cute makes it dynamic, but there it is. Also, they're not calling the design language "Nagare" anymore, either. What the hell is Nagare? It sounds like that seaweed that goes around my California rolls.
Paragraph 6 - It supposedly does things other cars in the segment don't do, like turn in the direction you turn the steering wheel, stop when you push one pedal and go when you push the other. Fuel stinginess is somehow part of the dynamic driving experience. Skipping fuel stops does increase your average speed, so maybe that sorta counts.
Paragraph 7 - the heading talks about powertrain, but the paragraph talks about how it speeds up when you step on the big pedal, and slows down when you let off. And it does that really, really well - almost as if the pedal were connected directly to the engine. Except it isn't.
8 - suspension. Struts, torsion beam. Minivan. Next!
9 - It's chock-full of Dynamat! And it's really fekkin' small, and we tried to make it pointy at both ends.
10 - They tried to make it lighter but figured out that they couldn't. It's really fekkin' small, but in a wreck it won't get a lot smaller. You hope.
11 - Be real - this ain't your fun car. This is your dragging your sorry ass back to the cube farm car.
12 - Noise.
Long on Marketese, short on facts and figures.
12/02/09
12/02/09
12/02/09
12/03/09
12/02/09
12/02/09
I don't want to be able to use the rear window on a hatchback as the head rest.
12/02/09
12/02/09
They should have called it the Mazda Supernova Girl.
12/02/09