Welcome to Paper Jam, the feature where we highlight the best automotive advertisements from the past! Print might be nearly dead, but our scanners are just getting warmed up.

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Are you the sort of man who likes to tell rust where to get off before putting on the paint? We are the same! Our smooth-lined wheel-housings eliminate rust-causing mud and slush buildup, and using larger sheet metal pieces results in less welding. Good for us, good for you, bad for iron oxide. With one-hand tailgate release and double-wall body side panels at the back, our ‘67 offering is just as tough on the outside as colorful on the inside. It’s still the smoothest, most comfortable pickup around, but there a lot more to discover on your own.

Call the Chevrolet Division of General Motors in Detroit, Michigan, and pick one from your 26 options.

1967 Chevrolet Pickup Truck Advertisement Newsweek May 15 1967. via SenseiAlan