SRT Was The Happy Meal On Chrysler's Menu

Can't say I'm surprised to see SRT dead and the Viper called a Dodge again. It's like everything is right with the (car) world.

SRT just didn't make sense, but here's a shot at explaining the logic.

macanamera:

Dodge calling SRT it's own brand is like McDonald's deciding to call Big Mac it's own restaurant. So dumb, glad its over, lets move on.

HydrogenOnion:

Actually, when I think about it, it would be more like calling the toppings (lettuce, pickles, cheese, etc) or whether it's a combo their own brand.

Because the way I see it, you have Make > Model > Trim... So if you translate Dodge > Viper > SRT into the world of McDonald's, you have McDonalds > Big Mac > Topping/Combo.

So I say that we should make "Happy Meal" a standalone brand!

Whatever, as long as you still get a toy and not something lame like crayons.

Photo: Chrysler