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Hey Lancia, welcome to 2006! It's good to see you finally decided to approach and embrace Second Life, the virtual world game thing. The Italian Fiat subsidiary will be launching the Delta sedan in Second Life one day prior to its official unveiled at the Geneva Auto Show. More »
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I don't know about all of you out there in cyberlandia, but I have a life so full enough of whatnot that I can barely manage my first life, let alone a Second Life. Framing this in such a manner, you'll see that, after getting a come-on e-mail from Peugeot (after the jump), my downloading of the Second Life app, setting up an account, and then flying around in nerdspace to finally find the digital representation of this year's Peugeot Design competition is going way, way out of the way to provide you internet-based stupidness. I even got the free Peugeot racing getup for my insanely Nordic Avatar. I feel dirty now. I hope you're happy. More »
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Later this month, denizens of that placeless cyberplace, Second Life, will get a sneak preview of Mazda's Hakaze concept car, ahead of its debut in three dimensions at the Geneva show. Mazda's following the lead of Toyota's Scion, which has been running 3D campaigns in Second Life since August, 2006. Scion also plans to launch its xD and redesigned xB there (is there a "there"?), simultaneously with the cars' unveiling at the Chicago show this week. Mazda's created a place called Nagare Island, presumably as a venue in which to highlight its current design concepts. We just wonder if it'll be inhabited by sharp-elbowed French photographer avatars, just like Geneva. We'll see. – Mike Spinelli More »
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The guys at ScionLife recently got a look at the new Scion xD — the company's more sedan-like replacement for the xA — at some sort of no-photography event where alcohol was served. One of them sketched what he saw (above), despite being a few sheets toward the Tropic of Capricorn. It's the best we're getting until someone breaks the embargo the Chicago show next month, where Scion will introduce the xD, along with a redesigned xB. (Parent Toyota will also debut the 2008 Highlander and Highlander Hybrid in Chicago.) But simultaneously, Scion will debut its new models on Second Life, the hyped reality replacement 3D social-networking site. If our insurance premiums go up any more, we may just have to move there. – Mike Spinelli More »
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