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Ford hand-built 20 second-generation Mercury Sables with lightweight aluminum bodies and potent Taurus SHO V6 engines. The few of these rare rolling all-aluminum technology testbeds still around are now potentially headed for a Ford crusher. This is their story. More »
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As the Ford Taurus returns, the Mercury Sable slips quietly into the night. The last one rolls off the assembly line Thursday. Today we say goodbye. More »
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After we called it first, It’s now official. After speculation by numerous suppliers and industry analysts, Ford's Mark Schirmer has announced Ford will be discontinuing both the Ford Taurus X and the Mercury Sable in Spring of 2009. More »
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When Ford announced it would revive the Taurus nameplate on its large sedan, execs claimed that the simple change would bring back valuable name recognition to boost sales. Now that sales figures have confirmed people don't buy cars because of the name that's on the back, on what can Ford blame the struggling sales? Name recognition. That's right. The same reason Ford switched the name from Five Hundred to Taurus in the first place is being used as a scapegoat for slogging sales. Even some dealers are still calling the Taurus, Mercury Sable and Ford Taurus X crossover by their old names: Five Hundred, Montego and Freestyle. But more important, the renamed trio launched with the marketing power of a water pistol. Along with the updated names, all three models received significant improvements, including much-needed powertrain enhancements. But instead of hyping the new features that made the cars more engaging rides, Ford came up with a safety ad that includes a crying toddler. We wonder if Ford's new marketing chief, Jim Farley, knew what he was getting himself into. [AutoObserver] More »
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No more Five Hundred, sayonara Freestyle. Ford unveiled its new, three-row Taurus, Taurus X (nee Freestyle) and Mercury Sable models in Chicago. Master of ceremonies was none other thanFord's Cisco "Systems" Codina, group vice president North America sales and service ampersand spong whapcaplet looseliver vendetta and prang (brush up on your Monty Python, children). The new models will hit dealerships this summer, ahead of several more years of snide comments from automotive enthusiasts. – Mike Spinelli More »
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Yup folks, it's now official. We sent our intrepid young Chi-town connection, Matt Hardigree down to snap some pictures of Mark Fields dropping a load of bull on the crowd. And hey, this time it's actually appropriate to say that — go, us! That gallery's below. There's nothing much more to say other than what the headline on the press release says, so here it is — digest at your own risk. – Ray Wert More »
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