The richest of the rich are going berserk for Rolls Royces, gobbling up cars faster than ever before.

Automotive News reports that half-year sales are breaking records, particularly in Europe. RR sales over there are up 60% compared to the same half last year, which was itself a record-breaker for the BMW brand.

The BMW-based Ghost and Wraith are the big winners, AN reports.

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Anyone who's seen how Bentleys swarm the world's wealthy area codes like Camrys might think it's a good time for Rolls to ask itself if it really wants to become more common.

Photo Credit: Rolls Royce

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