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Raymond Loewy must be the most prolific industrial designer who’s ever lived. After the Coke bottle, the Greyhound Scenicruiser and the interior of Howard Hughes’s Boeing 307, he designed the coolest American sports coupé. Loewy’s Avanti is a 1963 model and here is how it’s described by Los Angeles Modern Auctions: More »
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Raymond Loewy was the industrial designer Studebaker employed to create their sporty Avanti model. At the time it was the last ditch effort of a failing company to stay relevant in an automotive market that had already passed them by. More »
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Raymond Loewy is one of those industrial design legends who has no problem maintaining a spot in the pantheon of automotive history. The design lead for Studebaker during the post war years, Loewy and Virgil Exner, another luminary, were responsible for some of the most forward thinking and trend setting designs of the time. Loewy didn't just do work for a broad range of customers, including NASA, he also did stuff for himself. This self-commissioned 1959 Cadillac Eldorado was designed with nobody but himself in mind, and it's now on the world's largest auction block. More »
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One can't help but back Raymond Loewy. Being bloggers, we're generally polarized types this good, that bad, ad infinitum and/or end of story. And while Loewy deserves a more serious critique than we can offer here, the man designed things that inspire us to this day. From cola bottles to the Studes that dominated the Salt Flats, Loewy's work is mid-century America. When John Doe sings "Coca-Cola in a Motorola kitchen," in X's "We're Desperate", it's Ray's work that comes to mind. Plus, he said of GM's design kingpin, "If left to his own devices, Harley Earl would put fins on a TV or refrigerator." All that talent and catty, too! Rowr! More »
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