I also agree about how different this would be if it had a Toyota badge on it. GM has many years to go before I'll believe in their quality enough to buy new technology from them. Additionally, GM didn't learn from Toyota; if I remember correctly, Toyota lost money on every Prius they sold for several years because they knew they would have to get the price down low enough to make it attractive enough consider buying. GM has been short-sighted and, in my opinion, despicable by lobbying for $7500 tax credits for the Volt rather than swallow the cost of R&D (for which they have also received millions from the govt (but so did Toyota)) and sell the Volt at $25k, which is what would make it more attractive. In the mean time, by pricing it at $40k+ -$7500, I think people are turned off by the $40k price and the $7500 tax break doesn't make up for that initial sticker shock. The $7500 tax break is offensive to the rest of us because many of us really don't want any part of paying for someone else to buy an overpriced car.