"The difference between now, and when Ford last tried a Euro-infusion, is that the structural economics of a move to smaller more efficient transportation are more compelling."
"They need to keep focused on this mantra:
Durable, easy to repair vehicles, with low cost of ownership and solid, uncomplicated style that doesn't change every year, at entry level.
Intermediate models that sell by performance or technology innovations that excite buyers (RS, Mustang, Flex).
Top of the line that does luxury with an American flavor, and still draws from new tech to give advantages over rivals in efficiency, performance or cost.
My opinion."
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