"You have no idea how embarassing the Nissan Cedric was when released in Australia in the mid 1960's.
This car caused a motoring journalist to ask one of the smiling Japanese executives at the launch:
Journo: "Why on Earth did you call it the Cedric?"Exec: "What's wrong with Cedric?"Journo:"Well, it's a poofter's name, that's why!"Exec: "What is this "poofter" you mention - I do not understand?"Journo: "Well, it's um, you know, a homosexual..."Exec: "Ah, so."
".
Daga, all good points, except for the inevitable Black Swan event.
Future product planning (along the lines you have suggested) is always based upon a continuation of the status quo, and the larger the decision-making hierarchy, the slower to turn the Titanic away from disaster.
Just imagine the product planners at GM only three short years ago:
* Their most profitable product were trucks;* The most in-demand trucks were the biggest;* Fuel cost one-half of what it does today;* No-one but geeks and envirotards bought a Prius; and* Not even geeks or envirotards bought a Honda Insight (remember those?)
It would have taken a very brave or stupidly inexperienced junior product-planner to have fronted up to the GM suits, and say:
* In 3 years' time, you won't be able to sell even 10% of your gigantic trucks, because no-one will want them;
* Fuel will cost double what it does today; and
* Seriously, we need to get a Prius competitor off the ground and in the showrooms in 3 years, otherwise this entire company is going to be toast!
Yes, the planners are going out 5, 10 and 20 years, but in the turn-around time-frame where the rubber meets the road to cope with a quantum shift in consumer sentiment, that's where the problems occur.
As an aside, just consider how little crash research there is with respect to two hybrids or full electrics colliding - huge considerations with respect to the safety of both occupants and rescue personnel.
As I'm sure you have seen, a mere 12V lead-acid battery can cause significant arcing and damage in an accident."
"The only Borgward that I can remember in Australia was the Borgward Isabella coupe of about 1960/1961, a fairly nice looking 2-door with nascent fins and lots of chrome.
No idea of the price, market, or anything."
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