The full piece ([www.autominded.com]) hit one important point that this post missed about the $77k car--it's production is limited to 50 cars...so the price is a lot about buying exclusivity, too.
@Bentoboxx, My Tank is full of it: amen...but maybe as a glimmer of hope replace the Triumph V8 with a GM one (the ex-Buicks obviously fit because they fit the ex-Rovers there all the time)
@Buckus: I agree the products is irrelevant. My point is an ad campaign that's only been going for 6 years (and around for less than 20) is hardly "classic" to me. I would hope the author would take the time to find something a little older and/or obscure for this category.