http://cache.jalopnik.com/assets/base/img/thumbs140x140/jalopnik.com.png http://jalopnik.com/tag/oberpfaffelbachen http://jalopnik.com/tag/oberpfaffelbachen

We first dropped news of what seems to be the viral ad campaign for the 2009 BMW 1-Series called "Rampenfest" a couple of weeks ago, but now there's an update on the progress of things. We received an email from "Jeff Schultz," the apparent documentarian, congratulating us on being the first to discover the project and informing us there's a poster in our future for the effort. We smell direct marketing, but what the hey, maybe we can give away a poster. Anyway, the trailer for the film we've got above is also over at the Rampenfest, and it's ripe with German stereotypes, bizarrely large teeth, and a ginormous ramp in the fake town of Oberpfaffelbachen. More »
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Taking a page out of its MINI playbook, BMW appears to be setting up some very clever guerrilla marketing to promote the 2009 BMW 1-series. Rather than shovel another recycled "look at the amazing precision of this new car" advertising campaign at us, BMW may be going in a different direction for the tossable new sports coupe and convertible. The story of this "viral" advertising begins with the video you see above, and we've done enough digging to figure out where it may be leading. Hit the jump to find out. More »
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