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Paul Eisenstein's TheDetroitBureau.com claims dozens of new third-gen Toyota Prius owners have filed complaints with the National Highway Traffic Safety Administration, alleging brake failures. Could it be more "unintended floor mat fiery death acceleration?" Maybe not. [TheDetroitBureau.com] More »
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Toyota's begun advertising for it's latest Jesus-mobile, the 2010 Toyota Prius, with a spot called "Harmony." The commercial, designed to show the symbolic connection between nature and automobiles is mesmerizing and creepy. More »
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We've already walked through some of the new trick gadgetry on the 2010 Toyota Prius. Now, here's how the solar powered ventilation system works to air out any odoriferous emanations of smug after you park. More »
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We've told you the 2010 Toyota Prius finally drives like a real car. We've told you it starts at $21,000. Now, Current TV's Ben Hoffman explains how it'll get you a Happy Earth Lay. More »
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Yesterday we told you the base 2010 Toyota Prius would cost $21,000. Now, full pricing details have been released; you can spend up to $32,520 on the most fuel-efficient car in America. More »
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You already know the 2010 Toyota Prius gets 50 MPG combined fuel economy, making it the most fuel-efficient car for sale in the U.S. But, did you know it returns 26.6 MPG at 102 MPH? More »
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The 2010 Toyota Prius's 50 MPG fuel economy is only part of the story, it's also loaded with an unprecedented level of in-car technology. Here, Toyota tech guru Chris Risdon walks you through some features. More »
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Toyota announced this morning the 2010 Toyota Prius will officially be the highest-mileage retail vehicle available in the U.S. with a combined EPA estimated fuel economy rating of 50 MPG. More »
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After the Detroit Auto Show closed yesterday, we stuck around and captured the first shots of the freshly unveiled 2010 Toyota Prius with the 2010 Honda Insight; also, a 2010 Ford Fusion Hybrid was there. More »
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Pictures and details of the 2010 Toyota Prius have again leaked ahead of the car's official release in a few hours. Aside from the picture we've already seen, let's look at the new details. More »
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The new Toyota Prius, debuting in Detroit next week, could be getting a larger engine for the American market. Why? US buyers want more power, not better economy. More »
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Toyota brought in the eccentric Blue Man Group to promote its eccentric little hybrid car built for eccentric earth-saving hippies. More »
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The exhausting and inconsequential teaser series surrounding the 2010 Toyota Prius continues and now we get to see something that matters — the Hybrid Synergy Drive nestled snugly in its engine bay. More »
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Here's an interesting new body kit from AutoLabo for the Toyota Prius taking a different spin on customization. The package ekes out every last possible trick of aerodynamics from the little multi-drived Toyota. It's got rear wheel skirts, a neat little element in the front wheel well to reduce turbulence, a reshaped rear diffuser, lower side skirts and a newish refreshed nose.

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There are really two kinds of press campaigns surrounding the 2010 Toyota Prius right now, the official ones with silly pictures of knobs and carpet and bolts and the like, then there's the other kind that leaks the whole car and major details, like this one today. In this set of low-resolution images we see the Prius in profile, the layout of the all-digital dash, the amount of cargo room we can expect, and that the new car will be getting headlight washers — certainly one of those hefty options absolutely necessary for a super efficient hybrid. More »
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Even mighty Toyota is feeling the pinch of the self-fulfilling prophecy that is the disintegration of the economy, with rumors surfacing production of the 2010 Toyota Prius in the Tupelo, Mississippi plant will be delayed. That'll keep all Prius production in Japan for the time being. Demand for the gas-thrifty hybrids has fallen as fuel prices have plummeted to sub-$2.00 levels, leaving dealers sitting on a healthy but still enviable 21 day supply. This could also be a reconsideration of strategy, since the dollar has strengthened and a collapse of any of the big three could be a deathblow to some shared domestic parts suppliers, leaving the Prius high and dry with an otherwise profitable assembly line. We'll keep our eyes out for movement back to Tupelo, but don't expect it to come anytime soon. More »
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We're just 60 days from the reveal of the 2010 Toyota Prius at the Detroit Auto Show, meaning it's time for the automaker to launch a micro-site with an annoying countdown clock. What makes it more annoying is photos of the New Prius have already leaked. So yeah, the countdown clock? Sort of unnecessary at this point. But, if you're suddenly unable to determine the number of days from now until the Detroit Auto Show this may be a helpful tool. Although we kind of expect that isn't so much an issue with Jalopnik readers. More »
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Intrepid reader and impromptu spy photographer Brian sent us these images of a camo-covered 2010 Toyota Prius hamming it up with a 2009 Toyota Venza on California's 405 freeway outside of Long Beach. This tag team of dynamic excitement is pounding the pavement of the 90801 ahead of the Detroit Auto Show premier of the Prius. Keep in mind, we've already seen complete pictures of the new Prius, and ToMoCo has been pummeling us with coma-inducing teaser shots, so these are really just a study in purpose-free camouflage. More »
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Toyota continues to stick with its strategy of slowly releasing tiny teasers of the 2010 Toyota Prius through the good folks at PriusChat despite the fact that we've seen the full car. But whereas the previous teasers left us with questions, this latest photo answers a question Prius owners have had since the first model rolled off the assembly line: What the hell is up with the seats? Prius seats have until now lacked proper adjustments, something a technologically forward-leaning car like the Prius should be expected to have. We'll be sure to sit in them at the Detroit Auto Show in January and tell you what we think. More »
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Even though we've already seen the 2010 Toyota Prius, the marketing march of extreme closeup teasers continues, this time with something we can't put a name on. It's obviously a camera of some sort, probably. Heck it could be a super amazing fog light, or a fancy fingerprint reading door lock, or the eye of a HAL 9000. In any case it's got a big fish-eye lens and it's watching something, possibly silently judging it. We do know it's for a feature not currently available on the Prius — so that rules out a backup sensor. We'll be seeing this and everything else still secret about the next Prius when it makes it's official debut at the Detroit Auto Show in January. Until then, bask in the warm gaze of its potentially terrifying sentience. More »
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A new teaser photo of the 2010 Toyota Prius has shown up, a bit late to the party. Don't they know we saw confirmed photos of the full car earlier today? Oh well, at least the photo shows something we haven't seen yet, the dome lights. Brilliant. Guess it's still not as lame as that last teaser. More »
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It turns out those photos we thought could be the 2010 Toyota Prius are the new Prius, as we were the first to confirm. Now that we know, mostly, what it looks like, we thought we'd take the first chance to compare the two vehicles to see what the designers were thinking. Overall, our impression is that they've certainly moved it in a more aggressive and distinct direction. A full comparison below the jump.

At The Front

One: The most obvious change from generation to generation is at the front, and the first sign that this is something new comes from the headlights. The previous generation said "aerodynamic" while the new, feathered lights say "sporty" more than anything. Two: The new grille is also far more aggressive, shifting the logo into the middle with a pointed, almost F1-esque nose crease. Three: Like the 2009 Toyota Matrix, the new Prius' nose features a lower front airdam with a dual-foglight package. Four: Compared to the previous generation, the cab appears slightly further forward. It is hard to say if this is just an illusion created by the lower placement of the mirror and angle of the beltline or an actual change. Either way, the effect is to create a more forward leaning stance. FIve: The little crease at the edge of the bumper could be an aerodynamic touch or purely aesthetic.

Mid Section

One: The line running along the center of the doors in the previous generation has been moved down further along the wheel wells, which makes the new Prius look tall-and-squat as opposed to long-and-lean. This appears to be an answer to the charge that the previous generation looked like a wedge or a jellybean. Two: As mentioned, the beltline is raked towards the A-pillar, giving it a runner's stance. Three: The rocker panels are now larger and more enhanced, appearing to flare a bit at the rear wheel well. Four: The blacked-out B-pillar look has been transferred from generation to generation and the overall shape of the greenhouse hasn't been significantly altered. FIve: The slab-slided Prius is no more. The doors angle further in towards the greenhouse with a line that carries from the front quarter panel back toward the shoulders.

Rear

One: We're waiting for a better picture of the rear, but in the meantime it appears the larger presence of the rocker panels has created a line that moves around the rear of the car that's picked up the sheet metal. The purpose of the black wings along the edge of the previous model was primarily aerodynamic and it looks better with body-matching paint. Two: Though there is a new look for the shoulders, with new definition, the car retains a similar, if slightly less angled, C-Pillar. Three: More fanny? Hard to say, but it looks like there is more junk in that trunk. Four: Wheel design for the Prius has always been of the "appliance" variety. These sporty, flared five-spokes clearly point to a new direction. FIve: The gas tank now appears to be on the other side — just kidding. These are opposite sides of the car. More »
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UPDATE: We sat down with Toyota PR this morning, showed them the pictures and they've confirmed that yes, this is the new 2010 Toyota Prius set to be revealed officially at the Detroit Auto Show in January. And yeah, that's all they're willing to tell us at this time. Someone over at PriusChat dropped images of what appears to be the next generation Prius or at least a really fantastic photochop of what the new Prius mule looks like. Toyota has no comment on the image according to PriusChat, which is something that we're going to have to weigh. What do you all think? Is this the next generation 2010 Prius that we've all been waiting to see after seeing the really underwhelming teasers of the new Prius? More »
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The folks over at Winding Road... err... NextAutos, have procured some more photos of the new Toyota Prius we caught earlier this month. The next-gen Prius was caught taking a couple turns around the block, showing off its new body and the expected to longer and wider size to give backseat passengers a bit more space and some added trunk storage and these new shots. The other additional features we've heard about — solar cells and a higher fuel economy — still can't be substantiated by these photos. However, NextAutos now adds another rumor to the list. More »
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Toyota plans to install solar panels on the new Toyota Prius hybrid as a response to a "growing demand for green cars," reports Reuters. The panels will be supplied by Kyocera and would be able to power part of the air-conditioning as a "symbolic gesture" as it's "very difficult to power much more than that with solar energy." Yes, despite solar power not being "seen as a viable solution to power cars," you've got to give the super number one best awesome automaker from the land of the rising sun credit for trying to make that tint of marketing around the brand glow ever more green. More below the jump. More »
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