Does anyone even remember the
Mitsubishi Outlander exists? Even immediately after sitting in one, it's easy to forget. It's one calling card in other markets is the availability of a super-efficient plug-in hybrid version. And it's coming to the U.S. Just not until 2015 now. You know that feeling you get when a doctor prescribes an opium-based painkiller you're not… Read more Read more reports Mitsubishi is having a hard time getting sufficient quantities of lithium-ion batteries from supplier LEJ to go in both the Outlander plug-in and the Automotive News i-MiEV that almost no one buys. The lack of batteries has delayed the introduction of a U.S.-bound Outlander plug-in two years, now pegged for 2015. And the Outlander can use all of the buzz it can get. Sales in November, while up 139% over November 2011, numbered just 1,399 cars. Mitsubishi only managed to sell 12 i-MiEVs in November in the US, so in order to boost sales, the… Read more Read more
Perhaps the bigger issue for Mitsubishi, which Automotive News points out, is that so much of their future product plan and key to their return to relevancy is based on plug-in technology. That includes a
new Outlander Sport and Montero, both destined for the U.S.
Oh, Mitsubishi. You had the chance to do something totally crazy with your Tokyo Motor Show… Read more Read more
Still, with all of the questions surrounding the financial sense that plug-ins and full electrics make, should Mitsubishi really hurry up and get more batteries? Or should they just get busy building
trucks in the U.S.? With the i-MiEV flopping on the deck like an asphyxiated fish and the demise of the Gallant and… Read more Read more Photo: Mitsubishi