Mini hasn't been known for making conventional ads, so I guess they expected more of the unusual when they asked ten owners to do test drives and make up ad spots for the 2014 Mini. The videos really do range from rather amusing to "Holy crap, what was that?"
Some of the ads are cheeky and Mini-like, such as this one called "Vertigo." This is something a Mini owner would love to do.
There's also the jousting ad, which should just be on TV. It's simple, yet cool. Make it, happen.
But then there's this guy who thinks he's super hot and it's a good idea to wear a coat and a Speedo with a spray tan and pose in front of the Mini. It's called "Sex Appeal" and I think it's false advertising.
You can see the rest of the ads on Mini's YouTube channel.