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Here's the all-new 2011 Ford Explorer unveiled today in its natural habitat — outside of Macy's in Manhattan's Herald Square. Mike Rowe was even there. It's a dirty job to reveal a new crossover, but somebody's got to do it. More »
]]> http://jalopnik.com/index.php?op=postcommentfeed&postId=5596518&view=rss&microfeed=true We can't believe we missed this gem of an ad from FoMoCo featuring Mike Rowe. It's a continuation of the "Dirty Job" he's been doing for Ford shilling for the F-150 pickup truck. The man's already talked about five-star crash rating, the leaf springs and the boxed frame. But this ad's the first time Rowe's gotten down to the real question every buyer of trucks wants answered — how big will this truck make my bolt look? The answer appears to be that if you're buying a Ford F-150 you'll have a huge swollen hunk of a bolt. More »
]]> http://jalopnik.com/index.php?op=postcommentfeed&postId=277603&view=rss&microfeed=true Who would have thought the man who shills for the F-150 and doer of other "Dirty Jobs" used to sell purses on QVC? Well, at least Mike Rowe's "relatively secure in his masculinity." We wonder if Toby Keith thinks he's "relatively" secure as well? Although Rowe may have something over Keith due to his love of cartoon women. [Hat tip to Eric] – Ray Wert More »
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]]> http://jalopnik.com/index.php?op=postcommentfeed&postId=257115&view=rss&microfeed=true FoMoCo's really pushing this "Ford Challenge" tagline and we're sort of digging it. It's certainly a helluva lot better than "Bold Moves" at describing what the Dearborn-based automaker's looking to prove. I mean, it's no Iacocca-esque "If you can find a better car..." but then again, they sell more trucks than they do cars anyway. So that explains why Henry Ford's baby is all over Mike Rowe, the host of "Dirty Jobs." The man personifies the play-in-the-mud type. And playing in the mud is what at least one of these commercials is doing. The first one above is called "Leaf Springs" and yes, that's the technical term for it, but the one below the jump called "Boxed Frame" seems to insinuate other automakers use "un-boxed" frames on their competing trucks within the line-up. Interestingly enough, FoMoCo doesn't mention another automaker that uses "un-boxed" frames in their competitor to the F-150 for the 2007 model year. Which makes us wonder — does any automaker use "un-boxed" frames? We know Chevy doesn't in the new Silverado (which look to be the trucks they've got in the video), and we're pretty certain the new Toyota Tundra doesn't either. What about the others? Check out the ad and then leave your comments below 'cause well, we'd like to know. – Ray Wert More »
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