Nowadays, when companies even dare to call detergent 'intelligent', how can you explain something like Mercedes-Benz's 'Magic Body Control' to the masses? With chickens, obviously!
Dancing chickens, to be exact. This ad is pure genius, and the best thing about it is that I know a guy who knows the guy who made it for Mercedes. He's from Stuttgart.
So, if you have any questions, don't hold back, and I'll get back to you.