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GM just can't quit Big Oil. One week after we reported that the General planned a very public breakup with petroleum, GM is backing away from its new ad campaign. In a statement, GM spokeswoman Kelly Cusinato said, "It's one spot, and it's not in its final creative treatment yet. We don't know if we're going to run it." Reportedly, Big Oil actually has a really big heart and isn't that bad, it's just been under a lot of stress at work, and besides, it promised GM it would only drink beer or wine from here on out. More »
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McCann-Erickson, the agency that brought you such Buick tag lines as "Dream Up" and "Beyond Precision," has decided GM needs to put its foot down and end its self-abusive, codependent-yet-carnally-thrilling relationship with Big Oil. A new campaign will debut on June 22, when the General will present a "Dear Oil" letter, accentuating the magic the two industries once had together but acknowledging things haven't been the same since Oil got drunk and hooked up with China. Reports hint GM Chairman and CEO Rick Wagoner hopes the automaker can maintain an ongoing "friends with benefits" arrangement, at least with BP. More »
]]> http://jalopnik.com/index.php?op=postcommentfeed&postId=395770&view=rss&microfeed=true Did you know nine out of every ten cars Chevrolet sells get 30 mpg or better highway mileage? We didn't either, what with the Silverado, Avalanche and Tahoe's it's sold in all sorts of different area codes. It was only then we realized...Chevy said "cars" not "vehicles" — so yeah, we guess that makes sense. But, as the McCann Erickson ad humrously point out, and to our friends at Corvette Bloggers absolute glee — the one that doesn't, the Corvette, still gets 26 mpg on the highway. Not a bad trade off in our minds either. More »
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We've got a problem with windshield wiper solution — don't manufacturers know at 95 mph, the fluid just flies right over the windshield and on to the car behind us? Apparently the windshield wiper washer fluid solution kings of Prestone are looking to at least provide us with an easy way to experience what it would be like if we could actually use their products on our own vehicles. They've gone and dropped a decent chunk-a-change into a new online-only awareness campaign to do it. Prestone's looking to build their "Bug Wash" solution into the Kleenex or...better yet...the Windex of windshield wiper fluids — the brand used by consumers in naming the entirety of the segment. So Prestone's contracted with McCann Erickson to build an online game simulating looking out the front windshield while driving — killing insects and spritzing "Bug Wash" on to clear the mess up. So how'd they do? More »
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So, as we plopped down to check out the new GM ad 'Then Again, Now Again' last night — we found ourselves stunned to see a GM "mini-reveal" — it appeared to be a Caddy, and with some kind of CUV-like shape. We tried to figure out what the hell this piece of hotness the McCann Erickson team dropped into the ad at GM's behest, but were stumped — we hadn't seen it at any of this year's auto shows. Then, it dawned on one of us — isn't that the Imaj concept from the 2000 Geneva Auto Show? We don't think we're wrong — but let us know what you think — we've put both the current ad and the Imaj press release from way-back in 2000 after the jump — and then check out our pictures of the concept here. More »
]]> http://jalopnik.com/index.php?op=postcommentfeed&postId=173310&view=rss&microfeed=true We were able to snag a copy of the new GM ad before it airs tonight on Survivor, and its a veritable orgy of self-love of the past. And we all know how excited GM gets when it talks about the past — they seem to drop trou at the mention of sock hops, AM radio and tailfins — but umm, does that mean the target audience for the second of two Everclear soundtrack-ed ads is the senior citizen demo? Because an ad reminiscing about the 50's and 60's aint gonna sell many cars to the kiddies. Those of us in the 18-35 age bracket barely remember "Born on the Fourth of July" — much less the actual Fourth of July, 1969. Well, at least this McCann Erickson ad tries to keep the kids happy by featuring the likes of Tiger Woods, Carmen Electra and Jeremy Piven to counter Marilyn Monroe and Frank Gorshin. Yeah, cause when we think Carmen Electra — we totally think of Marilyn Monroe. More »
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