If we needed more proof that GM has absolutely no idea what to do with its comatose Buick brand, here it is: they've enlisted the Queen of Omnimedia in to promote it. The Lucerne was featured in a recent episode of The Apprentice and ran a pitch today on Martha. Obviously lobbing anything that isn't held down with grade-8 bolts at a wall and seeing what sticks at this point, the poor, hapless bastards in charge of adding lustre to what's become GM's most irrelevant brand see Martha as a conduit to a younger, more affluent demographic. Oooo-kayyy then.

Martha plugs Buick — it's a good thing [Detroit News]

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