http://cache.jalopnik.com/assets/base/img/thumbs140x140/jalopnik.com.png http://jalopnik.com/tag/mark laneve http://jalopnik.com/tag/mark laneve Mark LaNeve, the GM exec nicknamed "Sad Larry" by Jon Stewart, is out. [Twitter] More »
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Automotive News reports GM sales chief Mark LaNeve sent a letter to dealers outlining the company's plans to adjust its leasing strategy. GM's letter follows a move last week on leases by Chrysler. While the company won't be going down the same route, having their captive finance entity ditch leasing altogether, they're expected to tweak the terms on certain vehicles to make leases more expensive, in an effort to make buying more attractive. In LaNeve's words, "current financial pressures will continue to affect our perspective on leasing." But how will it affect consumers' perspectives on leasing? More »
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Ok, we go to Paris for a week, come back and the whole world's gone to hell. First we have Sean Hannity pitchin' GM products on the air as part of GM's "You're A Great American Car Give-Away." The give-away has Hannity announcing three names of listeners on his show, and if they call in by 6 the next morning, they win a choice of three GM products.Then we have the liberal blogosphere blowing up all over the place. Now to make things more muddled we've got Mark LaNeve, marketing head of GM, wading into the middle of a flame-war over at the bra-burnin' Think Progress. Didn't his mother ever teach him not to go jumpin' into no flame-wars — he's only gonna get his ass burned? More »
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It's a radio slash-fest over at the General. They're dropping those prices low to the flo' on equipping XM radio in its cars and trucks — from $325 a pop to a new-for-you price of just $199 on most model 2007 vehicles. As Mark LaNeve, GM's veep of NorAm says: More »
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More than likely GM NorAm veep for sales, service and marketing, Mark LaNeve never actually saw this dealer bulletin going out today, but damn it, it's even more funny if he actually did. It's a bulletin sent to all General Motor dealerships in the US, letting them in on something so amazing, so killer-cool, so hawt — all dealers have to know about it...and know about it right now. Here's the opening, with emphasis added for your enjoyment, and the rest after the jump. More »
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And we thought GM had quit playing this game. General Motors sales chief Mark LaNeve announced today at a press briefing that not only would they be jumping back into the incentives mud again, but sales in June and July would be "brutal:" More »
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The General's Veep of sales, Mark LaNeve sent a memo out to the General's dealer network this week, where he finally revealed the secretive moves GM began "several months ago" to realign the field and support organization for the not-so-spritely General. It looks like the General's gonna be moving to three Regional Sales and Marketing Managers (RSMM) — one for Chevy, one for Pontiac-Buick-GMC and one for GM's "Premium" brands plus Saturn — in each of GM's five regions. That's a heckuva lot of RSMM's! But, just as big as the still-expansive sales and support team is the news that the realignment's going to focus on increasing the seemingly measly "three out of ten return-rate of new GM vehicle owners" to GM dealerships — a focus on what LaNeve calls "customer retention and revenue opportunities so that more GM vehicle owners will return to you for their vehicle maintenance." Remember dealers, you may not be making as much off of your cars as you once were after we dropped those sticker prices — but hey, try your damndest to make it up in the oil change business, k? More »
]]> http://jalopnik.com/index.php?op=postcommentfeed&postId=175011&view=rss&microfeed=true "A new pricing paradigm!" "Even more value!" Today at the NAIAS, GM, in the wake of figuring out that deeply discounted vehicle pricing has demolished their credibility among buyers, has decided to better service their customers by dropping sticker prices on every Chevy, Buick and GMC, as well as most Pontiacs. According to one Mark LaNeve, "Starting right now, we are going to communicate a clear, simple message. In more segments, with more brands, GM has a great product at a great price, and in many cases, we have the best product at the best price." Dude, Mark. The Z06 doesn't count as "many cases," but you get a half a gold star for trying. More »
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The trek up from Pedro to the Convention Center took a tad longer than we expected this morning, and missed arriving in time to catch Jay Leno's arrival onstage in a Z06 Daytona pace car, which he'll pilot during the next running of the 500. The paint job was stupid. Mark LaNeve played straight man to Leno's goofball, and after saying that he thought bi-fuel vehicles would go over well in California because he has a lot of friends that're bi, he went for the biggie in the run-up to the launch of the new-and-ugly Suburban and Yukon XL. More »
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It's no secret around here that GM doesn't particularly love us. Our readership isn't exactly miniscule, we're part of a high-profile network of blogs, and we're even occasionally fun to read. Yet unlike other automakers, the General won't give us the time of day. We're not on their Fastlane blogroll, and what's more, they still won't give us access to their press site. Basically, they like to pretend we don't exist. So somebody over in Web services at GM must have it in for Mark LaNeve, because we ended up first on the list of sites that reference Mark LaNeve's latest Fastlane post regarding GM's revised Red Tag promotion. For a quick refresher, check out our Robert Farago's evisceration of LaNeve here. More »
]]> http://jalopnik.com/index.php?op=postcommentfeed&postId=138343&view=rss&microfeed=true The General has decided to revive the moribund market for its substandard sheet metal with yet another national incentive / discount campaign. Out goes GM s Total Value Promise (something about the sticker price reflecting the actual price), less than halfway through its promised run. In comes the Toe Tag Sale — I mean, Red Tag Sale. The man who promised to stay the course is, of course, the same man who must now sell the new, new plan. And check this: Monster Mark LeNeve is blogging! More »
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