Why Is No One Buying The SRT Viper?S

This is The Morning Shift, our one-stop daily roundup of all the auto news that's actually important — all in one place at 9:00 AM. Or, you could spend all day waiting for other sites to parse it out to you one story at a time. Isn't your time more important?

1st Gear: Viper Production Slashed, 565 Unsold And Sitting At Dealers

Why Is No One Buying The SRT Viper?

Here's a curious case. Chrysler is now trimming Viper production and reassigning some of its employees who worked on Viper to other parts of the company.

Obviously, we're huge fans of the SRT Viper because it's wonderfully bonkers, obviously comely, and an exceedingly unlikely car to be built in 2013.

So what's going on? Are people just buying the cheaper Corvette? Are people scared of the Viper because of its reputation as a batshit nut-crusher? The original goal was to limit production to 2,000 a year, but as of now they've only sold 426 in the United States and dealers are sitting on 565 unsold models.

Ralph Gilles and Chrysler told Automotive News a mix of things, including that it launched too late because of production delays, people seem overly intimidated by it, and not enough people are getting into the car as dealers are afraid to put it in the hands of random drivers.

All of that probably contributes, but I also think it's a little too expensive for most people. I'd love to see a super stripper version for closer to $80K, but people spending this kind of money are just as likely to want a super expensive version.

If there's a silver lining it's that Gilles is going on a tour next spring to "focus on putting butts in seats."

Let us know if we can help with that. We've got a lot of butts around here.

2nd Gear: Meet The Friendlier United Auto Workers

Why Is No One Buying The SRT Viper?

As the VW+UAW-vs.-The World tsuris continues, we get this rosy profile of UAW prez Bob King from The Detroit News.

This isn't your father's angry constantly-on-strike Union, but a happy group of chaps hoping to make the lives of everyone better.

I don't deal with Union politics enough to know how much of this is cotton candy fluff from Bryce G. Hoffman, but there's been little pushback against the UAW in the last couple of years… well, maybe if you're Sergio Marchionne or Governor Rick Snyder.

Both Ford's Alan Mulally and GM's Dan Akerson had positive things to say:

“Our relationship has been one of constructive engagement — a business partnership underpinned by what has become a good friendship on a personal level,” Akerson said. “It’s a blueprint for how 21st-century industrial relations have to be. The union has to be part of the solution, not part of the problem. Management has to be part of the solution, not part of the problem. We both had to lean forward across the table.”

It's also probably worth noting that the bailout gave unions back the huge influence they'd been missing and probably equalized the balance of power a bit, giving both sides the leverage they needed to negotiate for mutual gain.

3rd Gear: Tesla Price Drop After Fiery News

Why Is No One Buying The SRT Viper?

Here's some fun insight into how things work at Jalopnik. When we got photos of the first Tesla Model S fire it didn't immediately dawn on us that what we had was a huge scoop.

Thus we posted it with a sort of throwaway headline riffing on our "fiery death" meme. It wasn't until the stock market started to move that it dawned on us: This is big news.

And sure enough, Tesla's shares fell 6.2% during the day, which was a stabilization after the 9.1% decrease that occurred at one point in the day. Sources like Bloomberg credit the news reported by Jalopnik with the slide.

Obviously, we have nothing to do with the stock price moving other than reporting, faithfully, what happened. There was also a simultaneous and unrelated downgrade so who knows how much that played into the move. An investigation into what happened might turn up more but, because of the government shutdown, that's probably not going to happen.

4th Gear: Automakers Helping To Bridge East-West German Divide

While Germany is no longer divided by an actual wall, the differences between East and West Germany didn't suddenly disappear the day the U.S.S.R. collapsed. There's a ton of history, geography, and economics that helped keep it divided.

This is noticeable most in Berlin, where the posh and forested western half of town stands in stark contrast to the massive Stalinist construction along Karl Marx Allee. Of course, in Berlin the eastern part is now the much cooler, younger, and more artistic side.

This Bloomberg profile in Lepzig, which lost its heavy industry after reunification, shows how far that city has come. They've gone from empty factories to a worker shortage as Volkswagen, Porsche, and BMW have moved in.

“Reunification was good news for the German auto industry,” said Stefan Bratzel, director of the Center of Automotive Management at the University of Applied Sciences in Bergisch Gladbach. “Carmakers could access lower labor costs and had space for new plants. The expansion in the east is why Germany is the only country in western Europe to have added auto jobs in the past 10 years.”

5th Gear: A Few Changes

Why Is No One Buying The SRT Viper?

As you may have noticed, we've made a few more tweaks to the site this morning, mostly in terms of moving the logo to the left, giving you the ability to share stories on permalink pages more directly, and giving you a way to search.

Obviously, a bigger update coming soon with an explanation of the new tools that we're giving you to try out. Do not readjust your television. This is real.

Reverse: The Old UAW

On this day in 1961, the United Auto Workers (UAW) union goes on strike at Ford plants across the country to win higher wages and better benefits for its members. It was the first company-wide strike since Ford had agreed to a collective-bargaining deal in 1941. Ford had been the last of the Big Three automakers to recognize the union, and it did so grudgingly; the UAW would organize his workers, Henry Ford famously declared, "over my dead body."

[HISTORY]

Neutral: What's The Matter With The Viper? Why Do You Think People Aren't Buying It?

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