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If you're a fan of the thrasher band, Red Fang, then you've no doubt seen their Jackass-inspired video for the song Wires in which a third-gen Chevy B-body wagon is used in a gran mal version of will it blend? Today's Nice Price or Crack Pipe '85 Caprice Wagon is almost a twin, but is its price a jackass move? More »
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Chevy added Bob Seger's "Like A Rock" to their truck commercials and created advertising gold. But did they also create an unstoppable monster? Seger's Greatest Hits is poised to outsell the Silverado this decade. Who will win: Rock-truck or rocker? More »
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The hit squad goons with the General's marketing team may have thought they'd heard the last of fan-fave crooner Bob Seger, but now that it's been confirmed the fan-fave crooner'll be getting a run at the national anthem at the lynchpin of Chevy's $400 million marketing blitz for the Silverado, we've only got two questions. If Bob Seger forgets what he's doing and where he is tomorrow night, do you think he'll start belting out "Like A Rock?" More importantly, because the World Series is sponsored by Chevrolet, will the PR folks in the booth force Major League Baseball and Fox to dub it over with "Our Country?" – Ray Wert More »
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We were all excited a few weeks ago after the results of our poll asking folks if they wanted Chevy to bring on the return of the old Bob Seger "Like A Rock" song / slogan as they herald in the new GMT-900 based pickup trucks. We found a whopping 49% of you answered "Yes! Dude, that song defines Chevy trucks." — with the response of "It's a fucking truck. Just tell me how much it hauls and shut the hell up." at 37.6% the only close contender. We were all set to begin our holy war against the RenCen to ensure they knew what the people wanted — because over the years it's been obvious that that's not something which happens readily. But then, we were stopped cold by an article submitted by our friend Cole Coonce that claims Seger's personal garage now holds a Porsche Boxster, a Nissan pickup and a couple of Ford Mustangs. Although he does own an "11-year-old Chevy van for business purposes, there's not a Chevy pickup among his four-wheeled possessions. That being the case, is there even a way to reconcile these seemingly irreconcilables between Seger and Chevy to make a "Like A Rock" slogan return a possibility? We've no idea — but we're willing to try — as long as y'all are with us. So, like we always do — let's do it democratic-like: More »
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Last week when the General introduced its newly tricked-out GMT-900 trucks, the Chevy Silverado and the GMC Sierra, it got us to thinking — whatever happened to the old "Like A Rock" ad slogan? One of us (take a guess) was all over that made-in-Detroit Bob Seger crooner shit, and despite the suckiness of the song — that same one of us thought it was a pretty cool slogan for a truck — and it fits right in with that whole "American Revolution" thing Chevy's slingin' right now. Plus, Seger's got a new album out soon — so there's all sorts of cross-promotional crap to work with. And they already can say they're first in class when it comes to star-power cause Seger can whoop Taylor Hicks ass any day of the week. More »
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