I guess it makes sense. Mini, after all, gets lots of Americans to stick Union Jacks on their cars and embrace that Britishness. Please, someone buy one of these and then get into a Range Rover Autobiography or something.
To be honest, the Jeep Outfitter site doesn't look half bad, sort of LL Bean-ish. It conjures up memories of the Grand Cherokee Orvis Edition. Now that I've said that, a website redesign is probably underway.
This other shirt, however. What's the pocket for, the keys to your Renegade? After saying they want to "raise the fashion stakes," this is not a good look.