Welcome to Paper Jam, the feature where we highlight the best automotive advertisements from the past! Print might be nearly dead, but our scanners are just getting warmed up.
What’s remarkable about our tough little Japanese one-ton truck is that since it’s backed by General Motors, it can beat all of its Japanese rivals. That’s because Chevrolet engineers in the US and in Japan made sure that it will last for at least 12 month, or 20,000 kilometers, even if you hit a kangaroo. Don’t listen to those who tell you these not yet Holden-branded Isuzus are only rated half tons in North America. That’s only because GM doesn’t like lawsuits.
If you want some LUV, it’s time to call Chevrolet at a random Japanese number.