Infiniti's Boss Wants The Brand To Be The Japanese Answer To BMWPatrick George1/16/14 4:00pmFiled to: Detroit Auto ShowInfinitiInfiniti Q501356EditPromoteShare to KinjaToggle Conversation toolsGo to permalinkI think Infiniti CEO Johan De Nysschen must watch The Dark Knight on repeat a lot, because his plans are a lot like something The Joker was fond of saying in that film: "aggressive expansion." It's how he aims to make Infiniti run with the big dogs for the first time ever. As Infiniti celebrates its 25th anniversary as a brand, it is at something of a crossroads. Despite a few early gems like their high-tech original Q45, the company's strategy in the 1990s seemed to be just bringing various upmodel Nissans from Japan to the U.S., adding leather and a clock, and seeing how it did. Their biggest hit to date has been the G35 and G37 sedans and coupes, but that hasn't been enough.