And then I saw this Japanese-market ad.


This is the JDM ‘Gs’ trim of the Toyota Vitz, a car we call the Yaris.

The US market marketing campaign for this car was ‘Yaris - It’s a car!’ While that was accurate, it didn’t quite have the pizzazz of this manual transmission-equipped, sport-tuned Vitz spot.

The entire ad is a single slo-mo jump on a leaf-strewn backroad. That’s it! That is all I want in a car. Toyota (through its Gazoo Racing internal branch) finally understands me and my desires.

And that voice!



I need one.

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