Not Lincoln, not Mitsubishi, but Volvo just might be the world's most endangered car brand as our beloved Swede-Chinese partnership is still trying to figure out what to do with itself in this hyper-competitive buyers' market.
We know Volvo is trying. The Concept Coupe is beautiful, if that's the new direction for the brand. But is this really the direction for the brand? Photos say one thing. Execution is another.