If this ad is to be believed, the target demographic for the new Honda Civic Type-R is zombie wolf fighters. Or maybe they're trying to sell to the zombie wolves themselves? Or perhaps they're marketing to people who walk around with helmets smashing stuff with sledgehammers.
I'm not entirely sure what I just watched. Is it a metaphor for how the Civic Type-R will punch above it's weight class and fight the metaphorical zombies and aliens? Maybe Honda is implying that the Civic Type-R will be the perfect car for the dystopic future that will inevitably arrive in summer of 2015, conveniently when Honda will release the Civic Type-R.
There's a guy with a leather jacket with the map of the Nurburgring embossed on the back, so I guess we can assume the car will be fast enough to outrun the evil zombie overlords.
I really don't even know anymore. If anyone has any idea of what is going on in this ad, feel free to share in the comments.