Welcome to Must Read, where we single out the best stories from around the automotive universe and beyond. Today we have reports from Ad Age, The New York Times and Road & Track.
An interesting take on the Super Bowl ad for the Maserati Ghibli, but not one I necessarily agree with. I'm not convinced any of those strategies would have gotten as much hype as a well-executed Super Bowl ad, especially homepage ads on AOL or Yahoo. Who cares?