The Ford Fusion Hybrid has great fuel economy. Rob Riggle told you. Oh wait, so did James Franco just now. The concept behind this ad is that it's double the length of an average ad.
Ford's Super Bowl ad needed to tell you twice that the Fusion Hybrid gets "nearly double" the fuel economy of the normal Fusion. Nearly double. Nearly double.
If you're seeing nearly double now, better wait until tomorrow to test drive the Fusion Hybrid. Fusion Hybrid.