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Last week, GM announced their "72-Hour Sale," which, by definition, had a set beginning and end, right? How, then, to take today's news that the 72-Hour Sale has been extended? Has General Motors managed to stretch the fabric of time itself? Sort of. This is the work of GM's marketing mavens, the minds of whom are a labyrinthine abyss of buzzwords and metal-moving manipulations. Abandon logic and join us for an inside look at the evolution of a GM sales promotion. More »
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