Taking a leaf out of their Western counterparts’ books, Roewe is showing off a group of badly modified Roewe 550s in an effort to get down with the young folk. Apparently, Chinese males between the ages of 18 and 34 find tacky modification as “groovy” as we do here in the states. We’re particularly impressed by the Liberace-esque gold lamé interior and hope it makes its way stateside when Roewe’s parent company Shanghai Auto buys the Not-So-Big Three.

[via China Car Times]