What's It Gonna Be: Wheels Or Pants?

It's hard to believe it now, but, according to this ad for Mag Star wheels, there was once a time where people were cross-shopping a new set of mag wheels or a pair of pants. I've foregone things to save up for car parts before, but I don't think I've ever had to deal with shredded pants as part of the deal.

I found this ad in a June 1968 Hot Rod magazine, and I really love that this company, Kelsey-Hayes, is actually trying to convince people to wear hobo-grade pants so they can get a fancy set of Mag Star wheels. This brings up a few questions:

• Did a pair of pants cost about as much as a full set of new sport wheels back in 1968? Was the US suffering from a major pants embargo from the People's Republic of Trouserstan?

• Are they really suggesting that you can use your car as an effective pants-replacement device?

• What's this guy doing to his ass that's tearing up his pants? Are his Mustang's seats upholstered in sandpaper?

Still, that Mustang does look pretty good with those wheels.

What's It Gonna Be: Wheels Or Pants?