Welcome to Paper Jam, the feature where we highlight the best automotive advertisements from the past! Print might be nearly dead, but our scanners are just getting warmed up.

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Do you know what a bespoke interior is? It’s the British trying to say it’s custom. But once again, it’s an American car that gives you a wide-open choice of personal luxuries. Pick the number of your doors! Your seating arrangement, even your roofline! There’s a sensational new push-button sliding sunroof, plus dozens of other premium choices. That’s what it’s all about. That, and a V8 we branded as Thunderjet. Because it’s 1969, and it’s all up to you.

Call Ford now, or not. It’s your choice.

Photo credit: Ford via 1969 National Geograph via dok1