Between Jennifer Lopez, memes, Godzilla, and murderous cartoon animals, Fiat's non-Abarth U.S. ad campaigns have generally been one miserable suckfest after another. But now they've done something that's actually good. An ad that's clever and funny — from Fiat!

And best of all, the new ad confronts that reputation that still dogs Fiat among people old enough to remember what it took to keep an X1/9 running properly — that the name stands for "Fix It Again, Tony." There's a full report on it over at Automotive News.

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In it, a dorky, unassuming normal takes his Honda Civic to Tony's repair shop to get a mirror fixed, only to get lambasted by some Italians for driving such an un-sexy car. They promptly replace it with the 2016 Fiat 500X, which is actually a pretty good-looking crossover and vastly more interesting than his Honda.

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It feels really good on his butt, he's happy to report.

Anyway, it's pretty good at playing up the qualities Fiat should have been playing up all along — their cars' style, quirkiness, and general Italian-ness. Too bad Fiat is still at the bottom of Consumer Reports' reliability ratings. Looks like ol' Tony won't be going hungry anytime soon!